Abstract
This study considers the motivational factors behind the use of Facebook, a popular social
networking site, for online infidelity behaviors. Although a large amount of research has been
conducted on online infidelity, these studies have been limited to the use of pornography, chat
rooms, and emailing. To date, there has been very little attention given to the ways that social
networking sites may facilitate Internet infidelity. Given the problems associated with Internet
infidelity, focusing on the use of social networking sites for infidelity behavior adds another
layer to our understanding of Internet infidelity. One hundred and nine participants completed a
Social Networking Sites activities questionnaire, as well as the Mental Health Inventory, the
Satisfaction with Life Scale, the Relationship Assessment Scale, and the Adult Attachment
Scale. Although no significant findings were found when assessing for motivational factors
associated with this behavior, fifty-one percent of the participants in this study reported in
engaging in at least one form of infidelity behaviors through their Facebook account. This
finding supports the need to better understand the phenomenon of using social networking sites
to engage in behaviors that may be considered Internet infidelity.
Keywords: Social Networking Sites; Facebook; Internet infidelity; motivational factors
Facebook & Infidelity
A Thesis
Submitted to
the Graduate Faculty of Marriage & Family Therapy
East Carolina University
In Partial Fulfillment of the
Requirements for the
Degree of
Masters of Science
By
Jaclyn D. Cravens
November, 2010
Copyright 2010, Jaclyn D. Cravens
Facebook & Infidelity
by
Jaclyn D. Cravens
APPROVED BY:
DIRECTOR OF
DISSERTATION/THESIS:______________________________________________________
Mark White, PhD
COMMITTEE MEMBER: _______________________________________________________
Damon Rappleyea, PhD
COMMITTEE MEMBER: _______________________________________________________
Michael Brown, PhD
CHAIR OF THE DEPARTMENT OF
HUMAN ECOLOGY: ___________________________________________________________
Cynthia E. Johnson, PhD
DEAN OF THE GRADUATE
SCHOOL: ____________________________________________________________________
Paul Gemperline, PhD
Dedication
This thesis is dedicated to my mother, Dana Binder, who has helped me to be the person I am
today. It is her unyielding love and support that has been the major source of my success today.
Without her influence, I do not believe I would be able to be a part of this field, a field that
requires such strength in character and dedication to the people we work with. Thank you for all
you have and continue to do to challenge me to be a better person.
Acknowledgement
It is with great pleasure that I thank all those who made it possible to complete this enormous
project. It has been an honor to work with my thesis chair, Mark White, whose support, patience,
and infinite wisdom helped me succeed in this endeavor. Our endless discussions of this topic
have helped me to reach new understandings. Dr. White has pushed me to set higher standards
for myself not only as a researcher, but as a student/therapist.
Additional thanks to the help of my thesis committee members, Dr. Rappleyea and Dr. Brown,
who dedicated countless hours of their time to make this project possible. Their continued
interest in this subject area helped keep me passionate about my research.
Lastly, to my friends and family who were patient, understanding, and supportive of me during
the completion of this project thank you for this.
TABLE OF CONTENTS
List of Tables .............................................................................................................................. viii
Introduction
..................................................................................................................................1
Literature Review.............................................................................................................................3
Stages of development: Adolescence and Young Adulthood ..............................................3
Social networking Sites........................................................................................................6
The Internet and Infidelity ...................................................................................................7
Motivations behind Internet and infidelity ..............................................................8
Systemic effects of Internet infidelity ....................................................................10
Recovery issues for spouses...................................................................................11
Internet pornography use and romantic partners ...................................................12
Qualitative study of Cybersex participants ........................................................................13
Social networking sites and infidelity ................................................................................14
Attachment Theory ............................................................................................................16
Adult attachment ....................................................................................................17
Adult attachment and extradyadic involvement ...................................................17
Adult attachment and sexuality..............................................................................18
Mental Health and the Internet .........................................................................................19
Summary ............................................................................................................................21
Method
................................................................................................................................22
Participants .........................................................................................................................22
Procedure and sample ........................................................................................................23
Measures ............................................................................................................................24
Social Networking Sites Activities questionnaire..................................................24
Satisfaction with Life Scale ...................................................................................25
Mental Health Inventory ........................................................................................25
Relationship Assessment Scale ..............................................................................26
Adult Attachment Scale ........................................................................................26
Results
…………………………………………………………………………………....28
Initial Descriptive Analyses ...............................................................................................28
Analyses Related to Hypotheses ........................................................................................30
Hypothesis 1.......................................................................................................................32
Hypothesis 2 ......................................................................................................................32
Hypothesis 3.......................................................................................................................33
Discussion
................................................................................................................................35
Limitations .........................................................................................................................37
Future Research .................................................................................................................38
Clinical Implications ..........................................................................................................39
Conclusion .........................................................................................................................40
References
................................................................................................................................41
Appendix A: University Institutional Review Board Approval letter ...........................................44
Appendix B: Survey.......................................................................................................................45
LIST OF TABLES
1. Participant Demographics ……………………………………………………………23
2. Descriptive Analyses for measures …………………………………………………30
3. Relationship Assessment Scale hypothesis 1 tests ………………………………….32
4. Adult Attachment Scale hypothesis 2 tests ………………………………………….33
5. Mental Health Inventory hypothesis 3 tests …………………………………………34
I. INTRODUCTION
Over the past five years the Internet phenomenon of social networking sites (SNS) has
grown rapidly in popularity. As these sites continue to attract an increasingly diverse
population of individuals, researchers will need to understand what effects these sites have not
only on the user, but for individuals in committed relationships, on their partners as well. For
example, current research exists on the effects of Internet infidelity associated with
pornography, chat rooms, email accounts, and other social interaction community-based
websites; however, there is a lack of research on the systemic effects of Internet infidelity. In
addition, no published research currently exists on how the popular SNS such as Facebook,
MySpace, and Friendster play a role in infidelity behaviors.
Since there is yet to be a standard definition of Internet infidelity in the current literature,
for this literature review I used the definition utilized by Nelson, Piercy, and Sprenkle (2005),
who defined Internet infidelity as “Using the Internet to take sexual energy of any sort—
thoughts, feelings, and behaviors—outside of a committed sexual relationship in such a way
that it damages the relationship” (p. 174). In addition, I used the terminology employed by
DiBlasio (2000) to identify the person who engages in these behaviors as the participating
partner; while his or her partner will be referred to as the non-participating partner.
The existing literature on Internet infidelity has documented the negative impact this
behavior has on the relationship and on both the participating and non-participating partners. It
becomes imperative for researchers to study and understand what role the popularity and
growth of SNS may have on this phenomenon. To begin to understand what effect, if any,
these SNS have on the users and their partners, research needs to take place to identify who
uses these sites for infidelity purposes, what activities they are engaging in while on these sites,
the demographics of users most likely to engage in these behaviors, any specific traits related
to those who use SNS for these purposes, and the correlation between relationship satisfaction
and the likelihood of users participating in this form of behavior.
The goal of this study was to explore infidelity behaviors related to the use of SNS.
Specifically, I sought to understand the demographics, personality characteristics, mental
health status, attachment style, and perceived relationship satisfaction of the participating
partner in infidelity behaviors through the use of SNS. Parts of Bowen’s Systems theory,
Attachment theory, and Arnett’s theory of Emerging Adulthood are utilized as the theoretical
approaches in the current study. In this study, three hypotheses were tested in a sample
emerging adults:
1. The level of relationship satisfaction will be negatively related to the likelihood of
SNS users engaging in infidelity behaviors.
2. Individuals who have anxious or avoidant attachment styles will be more likely to
use SNS to engage in infidelity behaviors; whereas, those with more secure
attachment styles will be less likely to do so.
3. Individuals with mental health issues, such as depression, will be more likely to use
SNS to engage in infidelity behaviors.
2
II. REVIEW OF LITERATURE
A considerable amount of research has been conducted regarding sexual addiction and
infidelity as it pertains to the Internet. However, less information is available regarding the
systemic effects of these issues on partners and families. With the introduction of social
networking sites (SNS), a new means of breaching the trust in intimate relationships is now
possible. As the ways that people use the Internet are constantly changing the need for research
addressing the social costs of these changes is imperative. As a result of the popularity of SNS
with adolescents and young adults, it is also important to explore the developmental implications
of SNS. This chapter begins with a review of post-childhood developmental stages and then
considers the introduction of a new developmental stage known as emerging adulthood. A brief
discussion of SNS and their growing popularity will follow. Next, I summarize the existing
research on Internet affairs and their systemic implications. The review concludes with a
discussion of SNS and the systemic effects that may be associated with the use of such sites;
most specifically how motivational factors of those participating in this form of behavior will be
an important basis for research.
Stages of Development: Adolescence and Young Adulthood
Several key theorists have discussed the developmental periods of adolescence and early
adulthood. One of the most prominent theorists, Erik Erikson (1950), viewed these
developmental stages as periods in which important goals must be met in order for the individual
to move on to the next developmental stage. During adolescence, Erikson described the main
developmental task to be that of forming one’s identity and establishing personal relationships,
while the main psychosocial crisis was identity versus role confusion. This stage marks a
developmental period in which adolescents are determining who they are and experiencing a
more solidified sense of self. After successfully passing through this stage of development, the
key developmental task of the next phase, young adulthood, is developing intimacy versus
isolation. During this stage the goal is to be able to adapt the sense of self that is developed in the
identity stage to allow sharing one’s life with significant others on an intrapersonal level.
A lesser known aspect of Erikson’s work is his theory of prolonged adolescence and a
phenomenon known as psychosocial moratorium, which is more likely in industrialized societies.
Erikson (1968) proposed that this is a time “during which the young adult through free role
experimentation may find a niche in some section of his society” (p. 156).
Kenneth Keniston’s (1971) theory of youth is another theory that led to the recognition of
emerging adulthood as a developmental stage in industrialized societies. Keniston believed that
youth was a period of continued role experimentation between the developmental stages of
adolescence and young adulthood.
Daniel Levinson (1978) also contributed to the developmental literature on the stages of
early adulthood and adolescence by describing a period he termed the novice phase of
development, which spans from 17 to 33 years of age. Levinson asserted that the important task
of this phase is for the young adult to move into the adult world and develop a stable life, which
comes after the individual sorts through various options in love and work.
As industrialized societies have changed over the years since Erikson’s (1950)
developmental stages theory, the other theories discussed above were developed to explain how
societal changes have affected the developmental process. A recent addition to this literature
was proposed by Arnett (2000), who introduced a new developmental stage, emerging adulthood
that focuses on the age group of 18-25 years of age:
4
Sweeping demographic shifts have taken place over the past half century that have made
the late teens and early twenties not simply a brief period of transition into adult roles but
a distinct period of the life course, characterized by change and exploration of possible
life directions. (Arnett, p. 469)
Arnett contended that in this stage of development emerging adults explore their identities in
their love lives, their work, and their view of the world. In all three of these areas, love, work,
and life views, the process of exploration begins during adolescence but takes place mainly
during emerging adulthood.
For most Americans, dating begins around ages 12 to 14 and has a recreational purpose
due to the fact that marriage is not in the immediate future. Dating during this time provides
adolescents with companionship, the first experiences of romantic love, and sexual
experimentation (Arnett, 2000). In contrast, Arnett asserted that dating during emerging
adulthood becomes more intimate and serious, with a focus on exploring the potential for
emotional and physical intimacy. Adolescents often ask the question “Who would I enjoy being
with, here and now?” whereas emerging adults seek to answer “Given the person I am, what kind
of person do I wish to have as a partner through life” (Arnett, p. 473)?
Considering that role identity and the types of relationships that are desired in one’s life
are determined during the adolescent and emerging adulthood developmental stages, it will be
important to understand what role the popularity of SNS will have on these two developmental
stages, specifically on those in the emerging adulthood stage. In addition, it will also be critical
to determine the roles that SNS play in the formation and maintenance of relationships, as well
as issues of Internet infidelity, especially for college students who are mass consumers of SNS.
Linking together research findings and their clinical implications will be important steps to take
5
to better assess for and treat issues related to Internet infidelity. As the number of younger
consumers of SNS continues to increase, clinicians will need to understand what role these sites
play in their clients’ lives.
Social Networking Sites
Social networking sites are web-based communities designed to allow users to reconnect
and stay connected with other online users. Users design profiles that allow them to share
personal information with other users, such as job descriptions, college and high schools they
attended, photographs, relationship status, birth date, email, and any other information that users
wish to advertise on their profile. Sites such as Facebook and MySpace allow users to post
messages on each others’ profiles, send private messages, and comment on each other’s
photographs. Recently, Facebook has also added an instant messaging feature that allows users
who are online and logged into Facebook to chat with other Facebook users who are also online,
as well as an email application
In a recent report, the number of users on the top ten SNS in the U.S. increased from 46.8
million to 68.8 million in a one year period (Neilson//Netratings, 2006). Pempek et al. (2009)
reported that 41% of 12-13 year olds and 61% of 14-17 year olds use SNS. They also noted that
in previous studies (Ellison et al., 2007; Wiley & Sisson, 2006), 90% of college students in these
studies reported using Facebook, one of the most popular SNS.
From a developmental standpoint it will be imperative for future research to explore what
role these websites play at both an interpersonal and intrapersonal level. Due to the increasing
popularity of these sites among adolescents and emerging adults, certain developmental tasks
may be met through using these sites. Researchers at the Children’s Digital Media Center
UCLA/CSULA proposed that for adolescents, issues related to sexuality, identity, peer relations,
6
partner selection, and self worth are all impacted by the use of SNS and other online
communities (Subrahmanyam, Greenfield, & Tynes, 2004).
Relative to emerging adulthood, being able to understand what roles SNS may play in
relationships during this developmental stage will be important, since this is the stage where
individuals are determining their values and exploring the options and characteristics most
desired in their long term partners. It is possible that as emerging adults are more exposed to
opportunities to participate in the various online relationships (which may include Internet
infidelities) that SNS offer their users, they may be spending less time participating in their
offline relationships. As a result there may be more chances that attachment difficulties develop
in their offline relationships, and the overall satisfaction of the relationship by both partners may
be at risk. Also, if Internet infidelity becomes more common and less stigmatized, users may be
increasingly meeting their next partner through SNS. The increased feeling of security and safety
that the Internet offers may influence the way individuals choose to disclose personal
information (Cooper, 1998). “It is well known that people say and do things in cyberspace that
they would not ordinarily say or do in the face-to-face world. They loosen up, feel more
uninhibited, and express themselves more openly” (Suler, 2004, p. 323).
The Internet and Infidelity
As noted above, given that the current literature on infidelity and the Internet lacks a
consistent definition of what constitutes Internet infidelity, I used the definition utilized by
Nelson et al. (2005), referred to in the introduction, which covers any activities that could be
interpreted as damaging to the committed relationship. Accordingly, Internet infidelity can
include both emotional and/or physical affairs.
7
Motivation behind Internet infidelity. Early research on the Internet and infidelity
discussed explanations for the popularity of sexual interactions available on the Internet.
Cooper’s (1998) research on sexuality and the Internet looked at powerful factors that link these
two subjects, calling the model the “Triple A” Engine. Cooper’s three As are access,
affordability, and anonymity. The Internet is increasingly becoming more convenient to access,
with the amount of time spent at work using a computer, the number of homes that have personal
computers, and being able to access the Internet from cellular phones and handheld digital music
players.
Cooper (1998) stated that “Affordability is a simple economic construct of the size and
abundance found on the Net, particularly around sexuality” (p. 188). In essence, Internet sex chat
rooms and pornography can be found online free of charge or at relatively inexpensive prices at
all hours of the day and night.
Anonymity describes users’ perceived sense of being unknown, a feeling of freedom to
be uninhibited in their activities and communication, a quicker rate of self-disclosure, and an
ability to openly ask questions related to sexuality and fantasies (Cooper, 1998).
Young (1997) conducted a study to explore what makes Internet usage so stimulating.
The results of her study indicated that the global nature of the Internet can allow Internet
relationships to be culturally diverse, which can in turn be perceived by users as a more
glamorous connection than what they have with their partners. Young also found that electronic
communication allowed users to feel less inhibited and they were able to be more honest and
revealing:
As a result, the appearance of intimacy that might take months or years in an offline
relationship may only take days or weeks online. This perceived sense of trust, intimacy,
8
and acceptance has the potential to encourage online users to use these relationships as a
primary source of companionship and comfort. (Young, p. 60)
Young (1999) developed a variant of Cooper’s (1998) “Triple A” Engine, the ACE model
(Anonymity, Convenience, Escape), to help explain the apparent “addiction” of some individuals
to online infidelity. The anonymity of Internet affairs is due to users being able to keep the
infidelity hidden from their spouse or partner. The convenience piece in Young’s model is
similar to Cooper’s notion of the Internet’s accessibility. Lastly, Young included escape in the
ACE model to describe the existing research findings that those who are involved in Internet
infidelity are turning to this medium to provide a relief, or escape from their stressful or
unfulfilling intrapersonal relationships.
Another component that makes Internet infidelity more attractive is the degree of safety
many users feel in connecting with a person through an Internet relationship. Lebow’s (1998)
research described the safety and anonymity that exist in Internet relationships. Similarly,
Leiblum (1997) asserted that the Internet is a virtual, painless, risk-free, other-centered substitute
for the pain, responsibility, and reality of a true relationship.
In summary, the current literature identifies several key factors that appear to explain the
appeal of using the Internet for sexual purposes and infidelity. Common themes in this literature
suggest that accessibility, anonymity, affordability, and escape from stressors are the main
reasons people turn to the Internet for sexual relationships. Limitations of these models and
research have been that the definitions are broad and need to be more specific in their ability to
delineate what behaviors are problematic and to reach consensus on a set definition of what
encompasses Internet infidelity.
9
Systemic effects of Internet Infidelity. The existing literature about Internet infidelity
focuses mainly on the experience of the person engaging in the Internet affair, and the reasons
behind using the Internet for sexual relationships, but rarely touches on the systemic effects of
these behaviors. Manning’s (2006) review of the literature found that there is a relatively
unchartered territory regarding how couples, families, and individuals of all ages are being
impacted by Internet pornography and the use of this medium for infidelity behaviors. Manning
noted that “For the data that do touch upon systemic effects (e.g., impact on couple
relationships), there is a lack of reliable, empirically sound interpretation of the findings within a
family systems framework” (p. 132).
Although the existing research on systemic effects of Internet infidelity examines how the
spouse or family members are impacted by the behavior of the person consuming Internet
pornography, the feelings reported by spouses can be helpful to conceptualize the effects Internet
infidelity can have on the non-participating partner. Bridges, Bergner, and Hesson-McInnis
(2003) found that the partners of pornography users viewed this behavior as a threat to their
relationship, which can weaken the married couples’ bond. “Partners overwhelmingly felt that
online affairs were as emotionally painful to them as live or offline affairs, and many believed
that virtual affairs were just as much adultery or cheating as live affairs” (Schneider, 2000a, p.
252). Zitzman and Butler (2005) indicated that the primary issue reported by couples affected by
pornography use was the need to regain trust.
In her study of the impact of compulsive sexual behaviors on Clergy marriage, King
(2003) reported that “Betrayal and loss of trust were experienced by 82% of the women” (p.
196). In King’s study a survey questionnaire was distributed to clergy wives asking them to
respond to a serious of questions related to their experiences with their spouse who had
10
participated in Internet infidelities. Another consequence reported by one third of the women in
King’s study was loss of the relationship, debt, and loss of identity within their church
community. A major limitation to this study was that the participants represented in the survey
were reported to have some resistance to a balanced recovery, meaning that they were less likely
to seek support and may be more likely to have experienced more severe effects from their
husbands’ behavior since they were suffering alone. Existing literature on real life or offline
infidelity reports trust to be the primary issue in need of repair when working with couples and
infidelity, suggesting a parallel between the effects of real life affairs and virtual affairs (Snyder,
Baucom, & Gordon, 2007).
Although the participants in these studies were generally older than emerging adults, ,
these studies highlight the findings from existing literature on the effects Internet infidelity can
have on relationships and on the participating and non-participating partners. Because SNS
gained its popularity through the emerging adulthood cohort, the goal of the present study was to
understand this phenomenon from this cohort instead of some of the older cohorts previous
studies have used.
Recovery issues for spouses. The effects of Internet infidelity on the spouse can best be
described through reviewing the first two stages proposed by Milrad (1999), who articulated a
four stage model of recovery developed from her clinical experience with women who sought
marital therapy due to the distress of their husbands’ Internet infidelity. Milrad’s four stages are
pre-recovery, crisis, shock, and grief. The first two stages focus on the impact the infidelity has
had on the women; whereas the last two stages examine the changes that occur once treatment
has been sought.
11
During the pre-recovery stage, Milrad (1999) suggested that women tend to ignore their
feeling that something is wrong, that they will begin “snooping” behaviors, confront their
husband, and try to act in ways that will decrease their husband’s Internet use for sexual
purposes, such as bargaining for more sex, getting makeovers, and wearing lingerie. Women
reported struggling “with feelings of insecurity regarding their own attractiveness and
desirability…and often their own negative feelings regarding their body image, self-esteem, and
worthiness were raised” (Milrad, p. 128).
In the crisis stage, the participants in Milrad’s (1999) study reported feeling sad,
depressed, overwhelmed, hopeless, helpless, betrayed, isolated, bitter, traumatized, shamed,
isolated, confused about whether to stay in the relationship, and having a low sense of selfesteem. These reports are similar to those found by Bergner and Bridges (2002), King (2003),
and Schneider (2000a). The clergy wives in King (2003) reported feeling guilt related to
thoughts of not being good enough wives to their husbands, which led to their Internet affairs.
Internet pornography use and romantic partners. Bergner and Bridges (2002) looked at
the experiences of 100 women who perceived their husbands, fiancés, or partners to be heavily
involved in pornography by asking the women to write a narrative of how they viewed their
relationship, their partner, and their own worth and desirability after the discovery. The women
were located through an online message board. Women commonly used terminology of
“betrayal, cheating, and affair” in reference to their partner’s usage of pornography; although no
actual offline contact had been made with the females, the women in this study clearly viewed
these activities as a form of infidelity. In their study, these women had formed new views of their
husbands as being sick, selfish, and perverts. Another theme that was identified was that women
whose partners used pornography stated that their significant other had less of a sex drive and
12
when they were involved in sexual activity they perceived the interaction to be one in which they
felt objectified not loved.
Lastly, these women reported common themes of viewing their personal value as being
sexually undesirable, worthless, and weak and stupid. Women commonly reported struggling
between feeling like this was their partner’s issue and believing that it was something they were
lacking that lead to their partner using pornography; the latter was the more common belief held
by the women in this study.
Based on the literature reviewed above, it is apparent that individuals’ consumption of
Internet pornography tends to have a negative impact on their partners. However, a limitation of
Bergner and Bridges (2002) is the women who were participants were limited to only being
affected by their partners’ pornography viewing not interactions with other users through the
Internet. Also, demographic information was not collected to describe the participants. Finally,
there was no measure for how often the male partner used pornography to get an indicator if the
impact on the male partner’s behavior on the female partner varied by levels of consumption.
Qualitative study of Cybersex participants
Schneider (2000a) examined participants who reported having adverse consequences
due to their online sexual activities. Fifty-five participants, 45 male and 10 female, responded to
an online brief survey that asked participants about their demographic characteristics, the effects
their Internet sexual behaviors had on themselves, and the effects their activities have had on
their partners.
In Schneider’s earlier research, 68% percent of participants reported that they had lost
interest in relational sex (Schneider, 2000b). In Schneider (2000a), she reported that “two-thirds
of couples experience a serious decline in sexual relations as a result of one partner’s cybersex
13
involvement” (p. 274). Similar to Bergner and Bridges’ participants, partners in Schneider’s
study reported that the online affairs their partners had engaged in were as emotionally painful to
them as a real life or offline affair would have been. Schneider (2000a) sought to explore what
beliefs, attitudes, and behaviors the person responsible for the Internet infidelities held. Users
reported “It takes huge chunks of my time away from my work, my wife and my family,” and “It
drains my libido and interferes with my responding/initiating sexual relations with my wife” (p.
259). The limitations of Schneider (2000a), is their using a convenience sample to collect their
participants and that no formal diagnostic testing was used to diagnosis the participants who
identified themselves as being Internet sex addicts.
Social Networking Sites and Infidelity
To better understand how the existing literature on Internet infidelity may be similar to
the types of effects SNS infidelities can have on their users; this next section will briefly
compare the two.
When considering Cooper’s (1998) “Triple A” engine model of what makes Internet
infidelity appealing, several similarities exist. The accessibility that Cooper mentions may be
even more relevant to SNS. Because there is much less stigma associated with visiting a SNS
compared to a pornographic website, users would be more readily able to access their SNS at
work or at home without attracting suspicion or getting into trouble. Affordability would be the
same as well, since most SNS are free to their users and can be accessed 24 hours a day,
regardless of whether or not the other person is logged onto his or her profile. A major difference
between Cooper’s model with Internet infidelity and SNS would be in anonymity. Although
most pornography chat rooms and other typical mediums that are used to conduct Internet
infidelity provide users with anonymity, many of the SNS allow users to create genuine profiles.
14
The popular site Facebook has users create a real profile, which reveals to other users their name,
their picture, the college they are attending or their place of employment. Some users even go as
far as listing contact information such as an email address and their telephone number. This will
change the dynamics of the “Triple A” Engine when exploring Internet infidelity through the use
of SNS.
Young (1997) and the ACE model, in comparison to Cooper’s (1998) “Triple A” engine,
provides a stronger representation of how SNS and Internet infidelity behavior can be explained.
Young discusses anonymity as being able to keep the activity secretive. With SNS, as long as the
user has not given their password to his or her partner or spouse, the SNS behavior can be kept in
private. Convenience would be similar to Cooper once again, in that most people have access to
the Internet and private computers throughout the day either at work, at home, or on their cellular
phones. Most of the popular SNS have phone applications that allow users with Internet access
on their phones to download the applications and access their profiles. For the escape piece of
the model, three specific reasons for accessing their Facebook accounts cited by students in one
study included taking a break from work, having fun, and fighting boredom (Pempek,
Yevdokyia, & Calver, 2009).
Based on their similarities, it is likely that the systemic affects of Internet infidelities and
SNS infidelities will indeed be similar. It is probable that SNS users will be engaging in
infidelity behavior with someone that they know either from a past relationship or acquaintances
known through interacting in similar offline social networks, such as college organizations or
users in the same major. In a study conducted by Yarab and Rice Allgeier (1998), participants
reported that they felt more threatened by a sexual fantasy that included a person their partner
knew (e.g., their best friend) than a movie star because it was viewed as a greater threat to the
15
relationship. The people users connect with are most commonly real life friends or
acquaintances. Due to this, the spouse or partner may be more distressed with SNS affair
behavior since the person is known and probably interacting with the person in a real life setting
away from the Internet, therefore posing a greater threat to their relationship, than a person met
in a chat room or viewed on a pornography site.
It is important for researchers to be able to identify what similarities and differences exist
between the impacts of SNS infidelities in comparison to the existing literature on how Internet
infidelities through pornography sites affect the satisfaction of the relationship and the partner.
Studying these similarities and differences can lead to more comprehensive assessment and
treatment in therapists’ clinical work with clients who have experienced problems related to
Internet infidelities or problematic Internet activities by either one or both partners. In order to be
able to study these effects, it is important to have an understanding of what motivational factors,
demographics, or personality traits may lead a person to use SNS to engage in this behavior.
Attachment Theory
Attachment theory is a framework used to conceptualize and understand affect regulation,
our ability to control both positive and negative emotions (Mikulincer & Shaver, 2005). John
Bowlby’s Attachment theory (1969/1982, 1973) described the function of close relationships and
emphasized the importance of attachment history for understanding individual differences in
affect-regulation strategies across the life-span (Mikulincer & Shaver, 2005). From this Bowlby
(1973) came up with different patterns of affect regulation that are derived from different
patterns of interaction with significant attachment figures (Mikulincer & Shaver, 2005). Bowlby
(1973, 1982) defined secure attachment as the result of caregivers providing warm, sensitive,
skillful, and responsive care for the child’s basic needs, safety, and affect regulation. An
16
individual with a secure attachment style should have heightened confidence in support seeking
and distress regulation (Mikulincer & Shaver, 2005). Insecure attachment results from a
caregiver not being readily available or supportive, cold, insensitive, or punishing the child
(Davis, Shaver, Widaman, Vernon, Follette, & Beitz, 2006). Insecure attachment is
characterized by anxiety, avoidance, or both (Davis et al., 2006).
Adult attachment. Adult attachment processes have been related to numerous
relationship-oriented behaviors including beliefs and attitudes toward romantic love, relationship
satisfaction and commitment, relationship trust, jealousy, and reactions to relationship
threatening situations. In studies on adult and adolescent attachment, a person’s attachment style
is explained as being the “systematic pattern of relational expectations, emotions, and behaviors
that results from internalization of a particular history of attachment experiences” (Mikulincer &
Shaver, 2005, p. 150). Theories on adult attachment are based on Mary Ainsworth and
colleagues’ three categories of attachment style in infancy-secure, avoidant, and anxious
(Mikulincer & Shaver, 2005). From this research, Hazan and Shaver (1987) conceptualized
similar attachment styles in adults’ romantic relationships. Following Hazan and Shaver,
researchers put together a two-dimensional conceptualization of adult attachment using anxious
attachment on one dimension and avoidant attachment on the second. Anxious attachment is
characterized by fear of rejection and abandonment; whereas avoidant attachment is marked by
discomfort with closeness, and interdependence (Brassford, Shaver, & Lussier, 2007).
Adult attachment and extradyadic involvement. Baucom and Allen (2004) examined the
patterns of extradyadic involvement and adult attachment styles in undergraduate college
students and adult community members. Their study defined extradyadic involvement as being a
broad set of behaviors ranging from falling in love to sexual intercourse. A meta-analysis of
17
existing research on adult attachment styles and extradyadic involvement were summarized as
“avoidant men (perhaps particularly the dismissive style) and anxious women may report higher
rates of extradyadic involvement” (Baucom & Allen, 2004, p. 469).
Baucom and Allen’s (2004) results supported the theory that attachment style is related to
the intimacy regulating functions of extradyadic involvement. In their undergraduate sample,
males with a dismissive attachment style reported significantly more extradyadic partners than
all of the other styles, followed by females with the preoccupied style of attachment (Baucom &
Allen, 2004). In the community sample, dismissive individuals also reported the highest number
of extradyadic involvement. Out of the seven community members that reported 10 or more
extradyadic partners, five were dismissive males (Baucom & Allen, 2004).
Baucom and Allen (2004) assessed for motivations behind the extradyadic involvement.
“In both the community and undergraduate samples, dismissive individuals were significantly
more likely than the others to indicate that the reason for their extradyadic involvement was
wanting space and freedom from the primary relationship (autonomy)” (p. 479). Also, women
were more likely than men to report that a feeling of neglect or rejection in their primary
relationship led them to seek closeness in an extradyadic relationship (Baucom & Allen, 2004).
In both the community and undergraduate sample, there was a significant main effect found for
attachment on the degree of ambivalence regarding intimacy in the extradyadic relationship.
Adult attachment and sexuality. Bogart and Sadava (2002) investigated the relationship
between adult and attachment and sexuality. Measures of sexuality included five components:
early first intercourse, masturbation activity, infidelity, sexual intercourse variety, and condom
use. Common factors were extracted through a factor analysis which found modest relationships
between sexuality and attachment. In terms of infidelity behavior, results indicated that those
18
participants with anxious attachment styles were more likely to engage in infidelity behavior and
less likely to have a steady partner (Bogart & Sadava). These results were stronger in women
than in men. Bogart and Sadava explained these findings by suggesting that women may be more
likely than men to evidence greater sensitivity to internal working models of interpersonal
relations that ultimately affect their sexual behavior. This could be due to women being more
likely to agree to men’s pressures to have sex to avoid feeling rejected.
An explanation for why Bogart and Sadava (2002) found that those participants with an
anxious attachment style were more likely to engage in infidelity behavior was not reported, the
only explanation they offered was one to explain the gender difference in the results. One
possible explanation for the findings on anxious attachment and higher infidelity behavior can be
found in Allen and Baucom (2004), who reported that those individuals with anxious attachment
styles have a high need for intimate contact with others. They also point out that these
explanations have not been empirically tested to make a strong enough assumption as to why
those with certain attachment styles are more likely to engage in these behaviors than others. It is
clear that more research is needed to fully understand why certain attachment styles are more
associated with these behaviors than others.
Mental Health and the Internet
In addition to attachment styles, satisfaction with life and issues related to mental health
have also been cited as contributing factors to inappropriate use of the Internet. In an online
study conducted by Young and Rogers (1998), a survey was completed by 321, with 259 of these
individuals who meeting the criteria for pathological internet use. Of these, 259 individuals who
participated, all were found to have mild to moderate depression based on the Beck Depression
Inventory. Young (1998) also published findings stating that recent survey participants reported
19
a past history of psychological problems including anxiety, poor self-esteem, and depression.
From these reports, it has been proposed that the excessive use of computers was a way to
compensate for feelings of loneliness, marital and work problems, poor social life, and financial
problems. In Young’s sample (1998), 54% of the participants reported a prior history of
depression.
Young’s (1998) findings are consistent with other literature that has found a correlation
between depression and inappropriate Internet use. Wieland (2005) studied factors associated
with Internet addiction and psychological wellness, stating. “These individuals may have
comorbidites such as alcohol and drug addiction, depression, and obsessive-compulsive
disorder” (p. 154).
These studies stress the importance of studying the motivational factors such as
depression and life satisfaction that are associated with problematic Internet use, specifically
Internet infidelity. For clinicians working with this population, it will not suffice to only
understand the systemic effects of this behavior. Having a stronger knowledge base of the
motivational factors for inappropriate Internet use will greatly enhance the work we are able to
do with our clients at both the individual and systemic level.
The major limitation of these studies are the definition of problematic Internet use
focusing on more on Internet Addiction, and less on Internet Infidelity. Wieland (1998) noted
that some of the criteria for being diagnosed with Internet Addiction include: cybersex
relationship addiction, cybersex addiction, use of adult websites for cybersex and pornography,
and over-involvement with online relationships. Although it may be viewed as a limitation that
these studies focus on Internet addiction, it is clear that many of the characteristics associated
with this diagnoses are related to Internet infidelity behaviors.
20
Summary
SNS are an increasingly popular Internet websites in today’s society. For emerging adults
who are actively exploring their identities, especially in their romantic relationships,
understanding what role these websites may play in relationship formation, maintenance, and
motivation toward infidelity becomes important for clinicians. The use of SNS for infidelity
purposes may have a variety of implications for the participating partners’ relationship. Although
several studies have documented the systemic effects of the use of the Internet for infidelity
purposes, to date, research has not been conducted to explore the impact SNS has in this area.
Research is needed to explore motivational factors associated with the use of SNS and
infidelity. Through this study I sought to provide a better understanding of the motivational
factors associated with SNS and infidelity, which provided an opportunity to compare the
existing research on the motivational factors associated with the use of the Internet and infidelity
(Cooper, 1998; Young, 1999). I also explored possible factors that might associate with the
participating partners’ use of SNS for infidelity purposes such as relationship satisfaction,
attachment style, and mental health.
21
III. Method
Participants
The initial sample consisted of 114 college students between the ages of 18-34 who were
currently in a relationship. Participants were recruited through with flyers posted on campus at
East Carolina University, a press release that was published in the local papers at Southeastern
college towns, as well as a private event invitation being sent out on the Facebook website. Only
participants who reported being in a relationship were used in this research (N=109). Potential
participants were informed that if they participated in the study, their names would be entered
into a drawing for one of 20, $10 department store gift cards (Target). Those participants who
responded that they would like to be entered into the drawing for the gift card were placed into a
separate data base and twenty were randomly selected.
Participants in this study represented undergraduate, master’s, doctoral, and post-doctoral
students (see Table 1). Participants consisted of 87 females ranging in age from 18 to 34 (mean
age of 24.41) and 20 males ranging in age from 20 to 30 (mean age of 24.95). Eighty-seven
percent of the participants were Caucasian. Participants’ year in school ranged from freshman to
a post doctoral student, with 41.3 percent of the participants being master’s level students
(N=47), 31.2 percent were undergraduate students (N= 34), 10.1 percent were doctoral students
(N=11), and one participant was a post-doctoral student. Relationship length ranged from one
month to 11 years (mean length of 3.08 months, or 3 years one month).
Table 1. Participant Demographics
Mean or % (N)
S.D.
18.3% (20)
79.8% (87)
24.55
2.69
Gender:
Male
Female
Age
Ethnicity:
Asian
Black or African American
Hispanic or Latino
Caucasian
Japanese & White
American Indian or Alaska Native &
Caucasian
No response
Year in school:
Freshman
Sophomore
Junior
Senior
Master’s student
Doctoral student
Post-doctoral student
No Response
Length of Relationship
1.8 % (2)
3.7% (4)
2.8% (3)
89% (97)
0.9% (1)
0.9% (1)
0.9% (1)
3.7% (4)
1.8% (2)
8.3% (9)
17.4% (19)
43.1% (47)
10.1% (11)
0.9% (1)
14.7% (16)
3 years 1 month (3.08)
2.61
Procedure
Participants completed the questionnaire online through an online survey website
(Surveymonkey.com). Participants were provided with an individual link to access the website
either through emailing the researcher after seeing an advertisement for the study, or by clicking
on the direct link posted on the private Facebook invitation. Participants were able to complete
the survey from a computer of their choice and were able to access the survey at any given time.
The questionnaire (Appendix B) consisted of an informed consent form, a section to collect
demographic information, the Social Networking Site Activities questionnaire, which was
created by the researchers who used the questionnaire in Ellison, Steinfeild, and Lampe (2007) as
23
a foundation, the Satisfaction with Life Scale (Diener, Emmons, Larsen, & Griffin, 1985), the
Mental Health Inventory (Veit & Ware, 1983), the Relationship Assessment Scale (Hendrick,
1988), and the Adult Attachment Scale (Collins & Read, 1990).
Measures
Demographic information about the participants was obtained through a series of
questions on the initial part of the research questionnaire. Researchers administered three
instruments through Surveymonkey.com to assess for the independent variables: (a) relationship
satisfaction (Relationship Assessment Scale), (b) attachment (Adult Attachment Scale), and (c)
mental health status (Mental Health Inventory). In addition to these assessment measures, the
Satisfaction with Life Scale was included in the questionnaire, as well as a series of items
designed to assess the activities participants may engage in while logged onto their SNS accounts
was included. These items were necessary to explore varying factors that could contribute to a
person being more likely to engage in infidelity behaviors through SNS.
Social Networking Site Activities. This list of items, which included modifications of
questions used by Ellison et al. (2007), was designed to assess the common activities that SNS
users participate in while being logged into their accounts, as well as explore motivations behind
having a SNS account1. In addition to the questions developed from Pempek, Yemolayeva, and
Calvert (2008), questions were designed to assess for inappropriate SNS behaviors, such as
inappropriate messaging or chatting with users other than their partner. To create these items I
prepared a list of common activities Facebook users engage in while online,
1
A similar assessment measure exists in Pempek, Yermolayeva, and Calvert (2008), who used a survey of 54 questions to gather
information about what activities the participants had engaged in while being logged into Facebook in the past week and to gather
demographic information about the participant and the information on their account. I tried to contact the authors to gain access to
this survey; however, I was unable to locate a full version of this measure and the article only lists a few of the questions from
their measure.
24
and created questions based on these activities that could be perceived as inappropriate for
individuals in a committed relationship. Lastly, questions were designed to assess motivational
factors for SNS use, to be able to compare findings from Cooper (1998) and Young (1999) on
the motivations behind Internet infidelity and the ACE and Triple A model to the motivations
behind using SNS for infidelity purposes.
Satisfaction with Life Scale (SWLS). The SWLS is a self-report measure designed to
solicit from participants an overall judgment of their life in order to measure the concept of life
satisfaction (Diener et al., 1985). The measure is a five question Likertscale assessment with
total scores ranging from low satisfaction (5) to high satisfaction (35). This measure has three
factors: positive affect, negative affect, and overall satisfaction. High internal consistency and
high temporal reliability have been reported for the SWLS (Diener et al., 1985). The internal
consistency reliability in this study was (α=.91).
Mental Health Inventory (MHI). The MHI is a widely accepted 18 item assessment
measure of overall emotional functioning that consists of four subscales: anxiety, depression,
behavioral control, and positive affect (Veit & Ware, 1983). In addition, scores reflect two
different subscales: psychological distress and psychological well being. Participants answer on a
6 point Likertscale with scores ranging from all the time (1) to none of the time (6). Total scores
from this measure range from 0-100, with higher scores reflecting better mental health.
The reliability of the MHI for all subscales ranges from α=.83 to .91, the test-retest
reliability of the psychological well being scale was reported to be (r=.92), and the test-retest
reliability of the psychological distress scale was (r=.94). The overall mental health index
obtained from this measure had a test-retest reliability level of (r=.96) (Veit & Ware, 1983). The
MHI has been found to correlate in predictable ways with other health-related measures
25
(Sherbourne, Hays, Ordway, DiMatteo, & Kravitz, 1992). The internal consistency reliability in
this study for the MHI was (α=.88), with subscale reliabilities of (α=.77) for anxiety, (α=.72) for
behavioral control, (α=.79) for positive effect, and (α=.88) for depression.
Relationship Assessment Scale (RAS). The RAS is a seven-item brief, psychometrically
sound, generic measure of relationship satisfaction (Hendrick, 1988) that uses a five point
Likertscale with variable responses dependent on the item. Total scores range from 7 to 35, with
higher scores indicating greater relationship satisfaction. This assessment correlates significantly
with measures of love, sexual attitudes, self-disclosure, commitment, and investment in
relationships (Hendrick). The RAS has been found to correlate (r =.80) with the Dyadic
Adjustment Scale (Spainer, 1976), which is one of the most commonly used and validated
measures that assess for relationship adjustment in committed couple relationships. The internal
consistency alpha coefficient for the RAS has been reported to be (α=.91) (Vaugh & Baier,
1999). The RAS is ideal because it is brief and has been formatted to assess all romantic
relationships in general, not just marital and cohabitating relationships (Hendrick). The internal
consistency reliability in this study was (α=.89).
Adult Attachment Scale (AAS). The AAS is a continuous self-report measure of the three
underlying dimensions inherent in adult attachment styles: close (capacity to be close), depend
(capacity to depend on others), and anxiety (anxiety over relationships) (Collins & Read, 1990).
This measure has 18 items rated on a 5 point Likertscale, with scores ranging from (1) not at all
characteristic to (5) very characteristic. The internal consistency of the AAS was found to be (α=
.75) for the close dimension, (α= .72) for the depend dimension, and (α= .69) for the anxiety
dimension (Collins & Read, 1990). The test-retest correlations after a two month period were
found to be (r= .68) for close, (r= .71) for depend, and (r= .52) for anxiety (Collins & Read,
26
1990). Internal consistency reliabilities in this study were (α=.61) for the overall measure and
(α=.68) for the close dimension, (α=.85) for the depend dimension, and (α=.62) for the anxiety
dimension.
27
IV. Results
Initial Descriptive Analyses
Participants were asked questions about their Facebook account and the various activities
that they engage in while logged onto their account. The number of reported Facebook friends
ranged from 50 to 3001 with a median of 530.0. When asked about the minutes per day that the
participants spent on their Facebook accounts, reported time ranged from less than 10 minutes to
more than 3 hours (M=3.48, or between 31-60 minutes). Relative to the item “Facebook has
become part of my daily routine;” 83.8 percent of the participants reported that they either agreed
(N=39) or strongly agreed (N=44). Not only did the majority of participants report that Facebook
had become a part of their daily routine, but 49.6 percent of the participants responded that they
either agreed (N=32) or strongly agreed (N=22), that they feel out of touch when they haven’t
logged onto Facebook for a while.
Another focus of the SNS activities items was to examine the reasons participants logged
onto their Facebook accounts. Participants were asked how often they logged onto their accounts
because they were: feeling lonely, feeling sad or depressed, taking a break from studying, bored,
and feeling stressed out. Response options ranged from (1) never to (6) every time I log on.
Sixty-seven percent of the participants stated that at least half the time or more they logged onto
their Facebook accounts because they were feeling bored (M=4.24), with 42.2 percent
responding that more often than not boredom was the reason they had logged onto their account.
Since the response options of this section ranged from (1) never to (6) every time they logged
onto their Facebook account, a mean of 4.24 on this item reveals that the majority of the
participants in this study reported boredom as being a reason they logged on. On the questions
that asked participants if feeling stressed, sad, or lonely contributed to their desire to log on to
their account, the majority of the participants reported that this was either rarely or never a
reason for their decision to log on; feeling stressed (M=2.23), feeling sad (M=1.53), and feeling
lonely (M=1.74).
Participants were also asked how often they accessed their Facebook account from their
cellular phones. Surprisingly, 58.2 percent of the participants reported that they either never
(N=47) or rarely (N=10) logged onto their account through their cellular phone.
Another section of the questionnaire asked participants to respond whether or not they
had the following information listed on their Facebook profile: telephone number, mailing
address, email address, relationship status, and who they are in a relationship with. Participants
were also asked whether or not their Facebook account was set to private, meaning that certain
information could only be accessed by the user’s Facebook friends. The majority of participants,
79.8 percent (N=87) reported that they had their relationship status listed on their profile.
Participants were also asked whether or not they identified who they were in a relationship with.
65.1 percent (N=71) answered yes to listing who they were in a relationship with on their profile.
When asked about private information such as their telephone number, their mailing address, and
their email address, 64.2 percent (N=70) said they did not have their telephone number listed and
83.5 percent (N=82) reported they did not list their mailing address; however, 75.2 percent
(N=82) did have their email address listed on their profile. Lastly, 76.1 percent of the participants
(N=83) reported that they had their Facebook account set to private.
The last section of SNS activities items asked participants about various ways they may
or may not use Facebook to either form new relationships or maintain old ones. The majority of
participants in this study responded yes to using Facebook to maintain friendships (80.7 percent,
N=88) and to reconnect with old friends (85.3 percent, N=93). In addition to reconnecting and
29
maintaining relationships, 66.1 percent (N=72) of the participants stated that they used Facebook
to strengthen their current relationships. When asked about meeting new people through
Facebook, 83.5 percent (N=91) responded that they did not use Facebook for that purpose. In
addition to not meeting new people, 75.2 percent (N=82) reported that they did not use Facebook
to form new relationships, and 87.2 percent (N=95) reported that they did not use Facebook to
potentially form romantic relationships. When asked whether or not the participants used
Facebook to check out someone they had met offline, 41.3 percent (N=45) responded no;
whereas 45.9 percent (N=50) responded yes.
Table 2.
SWLS
MHI
MHIA
MHIC
MHIP
MHID
RAS
AAS
AASC
AASD
AASA
Mean
27.35
75.86
64.34
84.12
70.63
73.80
30.35
53.88
22.82
19.52
11.56
S.D.
5.99
9.46
15.01
12.82
12.49
17.24
4.89
6.91
3.77
4.94
3.73
Range
27
52.22
64
65
55
85
24
36
19
23
17
Min-Max
8 – 35
43.33 – 95.56
32 – 96
35 – 100
45 – 100
15 – 100
11 – 35
35 – 71
11 – 30
6 – 29
6 - 23
Skew
-1.14
-0.57
-0.10
-1.78
-0.25
-0.95
-1.82
-0.36
-0.65
-0.55
0.61
Kurtosis
1.15
1.13
-0.78
4.19
-0.26
1.28
3.95
0.37
0.29
-0.15
0.17
Alpha
.91
.88
.77
.72
.79
.88
.89
.61
.68
.85
.62
Table 2 contains the descriptive statistics for each of the measures used in this study, as
well as the internal consistency reliability estimates. Aside from three borderline Chronbach’s
alpha reliabilities associated with the AAS (.61, .68, & .62), no problematic results were
obtained.
Analyses Related to Hypotheses
Because the items related to using SNS sites in ways that might be considered breaches
of the participants’ current committed relationship were discrete items rather than a scale (e.g.,
“Of those users with whom you chat with on Facebook, did you chat with anyone you believe
your partner would not want you chatting with?”). I summed the responses to these items in
30
order to create a crude measure of problematic SNS use. The six dichotomous items that were
summed to create one score were:
“If your partner logs onto your account, is it because you have given him or her reason
not to trust the activities that you engage in while on Facebook?”;
“Of those users with whom you chat with on Facebook, did you chat with anyone you
believe your partner would not want you chatting with?”;
“When sending messages to other users, did you send any messages to anyone you
believe your partner would not want you messaging?”;
“If your partner logs into your Facebook account, is it because you have given him or her
reason not to trust the activities you engage in while on Facebook?”
“I use Facebook to potentially form romantic relationships.”; and
“I use Facebook to check out someone I met offline.”
The interval level items that were summed to created a second estimate of problematic
SNS activity were: “During the past month, how often did you log onto your account without
your partner being able to view what you were doing?”; “During the past month, how often did
you request to be someone’s friend based on the appearance of their profile picture?”; and
“During the past month, how often do you think your partner logged onto your account?”.
Responses to the former ranged from 0-4, with the bulk of participants reporting no problematic
SNS site use. Of the 51 individuals who did report such use, 33% reported only one behavior
and 12.8% reported two. One individual reported four behaviors and was treated as an outlier
given that 81.6% of participants reported 0-2 of these behaviors. To evaluate the hypotheses,
Pearson’s correlations were used to test the continuous variables and independent samples Ttests were used to test the dichotomous variables.
31
Hypothesis 1
The first hypothesis in this study stated that the level of relationships satisfaction would
be negatively related to the likelihood of SNS users engaging in infidelity behaviors.
Pearson’s correlation was used to test the strength and direction of the continuous
infidelity items and relationship satisfaction. T-tests were used to test the dichotomous items.
Neither analyses yielded any significant results. After testing the hypothesis using Pearson’s
correlation and t-test, exploratory analyses of the individual items were conducted to look at
what impact relationship satisfaction may have on the separate items. Again, no significant
correlations were found.
Table 3. RAS Hypothesis tests
Infidelity Continuous
Infidelity Dichotomous
Pearson’s Correlation
T-test
Sig (2 tailed)
-.082
-
.437
-
-.157
.145
Hypothesis 2
The second hypothesis of this study stated that individuals who have anxious or avoidant
attachment styles would be more likely to use SNS to engage in infidelity behaviors; whereas
those with more secure attachment styles will be less likely to do so. Pearson’s correlation was
run to test the strength and direction between the continuous infidelity items and attachment
styles. T-tests were used to test the dichotomous infidelity items, which compared those
participants who had reported engaging in infidelity behavior and those who had not in regards
to their attachment style. No significant differences were found. In addition to testing the
hypothesis based on correlation scores, the AAS subgroups were divided into three groups based
32
on the strategy proposed by Collins & Read (1990) in order to classify participants as secure,
anxious, and ambivalent based on their scores from the AAS. I had planned to use a oneway
analysis of variance to examine attachment group differences. To form these groups, each of the
three subscales, close, depend, and anxious, were divided into three groups (approximate thirds)
based on their scores being low, moderate or high. After dividing the participants into these new
groupings, less than ten of the participants fit into the new groupings, accordingly, it was not
appropriate to run ANOVA with the new groupings.
Table 4: Adult Attachment Hypothesis Tests
Pearson’s
T-Test
Sig. (2 tailed)
-.144
-
.196
-
-.225
.046
-.046
-
.677
-
-.158
.157
-.133
-
.215
-
-.232
.033
-.042
-
.705
-
.093
.408
Correlation
AAS
Infidelity Continuous
Infidelity Dichotomous
AAS.close
Infidelity Continuous
Infidelity Dichotomous
AAS.depend Infidelity Continuous
Infidelity Dichotomous
AAS.anxiety Infidelity Continuous
Infidelity Dichotomous
Hypothesis 3
The third hypothesis in this study stated that individuals with mental health issues, such
as depression, would be more likely to use SNS to engage in infidelity behaviors. Once again,
Pearson’s correlation was used to test the strength and direction of any possible relationship
33
between the continuous infidelity items and participants’ mental health. T-tests were run to test
the dichotomous infidelity items and mental health scores. No significant findings were found
after running these statistics.
Table 5: Mental Health Hypothesis Tests
Pearson’s
T-Test
Sig. (2 tailed)
-.203
-
.121
-
.440
.662
-.154
-
.178
-
1.09
.281
-.106
-
.313
-
-.037
.971
-.160
-
.153
-
0.492
.964
-.102
-
.381
-
0.731
0.467
Correlation
MHI
Infidelity Continuous
Infidelity Dichotomous
MHI.anxiety
Infidelity Continuous
Infidelity Dichotomous
MHI.depression Infidelity Continuous
Infidelity Dichotomous
MHI.Behavior
Control
Infidelity Continuous
Infidelity Dichotomous
MHI. Positive
effect
Infidelity Continuous
Infidelity Dichotomous
34
V. Discussion
No significant results were found relative to any of the three hypotheses. Thus, no
significant difference was found in relationship satisfaction, attachment style, or mental health
between those 51 individuals who had engaged in any problematic SNS use and the rest of the
sample. However, it should be noted that it is unlikely that any significant differences would be
found given that of the 51individuals who reported any problematic SNS use, there was little
variability in their scores. In addition to lack of variability only 15 of the participants reported
yes to more than one item. Furthermore, given that respondents could have endorsed 6 (max
score on Yes for dichotomous cheating items), and that the few who did reported 1-2, with one
participant reporting 4, made it hard to test our hypotheses due to such a small proportion of our
participants reporting using multiple yeses to the infidelity questions.
The age range of our participants was between the ages of 18-34. This age group was
selected based on the literature on emerging adulthood, which is the developmental age group of
18-25 years of age. Arnett (2000) stated that during the stage of emerging adulthood, individuals
are exploring areas of their life such as love, work, and their world views. During this
exploration, emerging adults are less likely to be prepared for “settling down” with one partner
and risk taking behavior and sensation seeking is higher at this stage than adulthood (Blinn-Pike,
Worthy, Jonkman, & Smith, 2008). At approximately 25 years of age, people move from the
emerging adulthood stage to adulthood. With the average age of our participants being so close
to the stage of adult (M=24.55), this may explain why such a small percentage of our participants
reported any infidelity behavior occurring through their Facebook usage.
Young (1999) proposed the ACE model as way to understand the motivating factors
behind people’s decision to use the Internet for infidelity behavior. The Escape concept of the
model explains that those who are feeling stressed or unfilled in their intrapersonal relationship
will be more likely to use the Internet to engage in infidelity behaviors. The mean score of the
participants on the Satisfaction with Life Scale was 27.34 and the mean score of the RAS was
30.35. These scores would indicate that participants in this study reported high satisfaction with
life, as well as high satisfaction in their relationships. If Young’s ACE model can be applied to
Facebook infidelity, then one explanation for why no significant results were found could be
based on the high scores on the SWLS and the RAS of our participants, meaning they did not
have a need to “escape” or engage in infidelity behavior. Had more of the participants reported
that they were unsatisfied with their life and or relationships; there may have been more
participants who reported that they had engaged in infidelity behaviors on Facebook.
The literature on attachment theory and infidelity suggests that avoidant men and anxious
women are more likely to report infidelity-related behavior (Baucom & Allen, 2004). These
authors also reported that those adults with dismissive attachment styles were the most likely
individuals, regardless of gender, to engage in infidelity behaviors. Due to the fact that the AAS
does not categorize participants as dismissive, it is hard to say whether or not these individuals
would be more likely to engage in infidelity behavior. Also, the small number of men in our
study (N=20), does not allow us to look at whether or not avoidant men would be most likely to
engage in infidelity behavior.
An attempt to convert the AAS subscales into the three attachment styles of secure,
anxious, and avoidant resulted in less than 10 of the participants fitting into the three distinct
categories. It is possible that the small sample size of our study could have hindered the ability to
have the participants fit into the distinct attachment styles. Another possibility is that attachment
styles may be more of a continuous variable and not as simplistic as grouping people into
36
discrete groups. In a study conducted by Scharfe (2002), adolescent attachment was studied
using both categorical and continuous classification systems. Scharfe contended that the “results
highlight problems with primarily categorical assessments and provides support for continuous
ratings” (p. 547). Replications of this study with a larger sample size would be useful to help
determine whether or not converting the AAS into the three attachment styles is a reliable and
valid method of classifying adult attachment. To tease out any possible patterns based on the
demographics of the participants, further exploratory analyses were run using the dichotomous
and continuous items to run correlation tests with participant age, sex, race, year in school, and
relationship length. No significant results were found.
A final component to consider in regards to the findings of this study is the social
desirability factor. When researchers suspect that participants may be less likely to honestly
direct self-report due to barriers such as a lack of awareness of their own motives and attitudes or
difficulty in admitting that they have engaged in certain socially undesirable activities, research
methods other than self-report may be employed (Whitty, 2005; Kitzinger & Powell, 1995). The
self-report method used in this study put more pressure on the participants to reveal socially
undesirable information, which may have lead to participants under reporting as a way to
distance themselves from such incriminating behavior or motives.
Limitations
Limitations of this study include the relatively small sample size (N=109) and an
unbalanced gender split, with females comprising 80% of the sample. In addition, although 51 of
our participants reported some problematic Facebook use, there was a lack of variability in their
responses, and only a small proportion of the 51 participants reported multiple problematic
behaviors that they had engaged in. Had a higher number of our participants reported multiple
37
problematic SNS use, the ability to test the hypotheses may have yielded more significant
findings. Lastly, the use of online self report data may have created some biases in the responses
given by the participants. Furthermore, those emerging adults who chose to participate in the
study may be different from those who met the criteria for the study but chose not to participate.
Because no data is available on the non-participants, it is not possible to know what systematic
differences might exist between participants and non-participants. However, given the high
average life and relationship satisfaction reported by participants, it is probable that nonparticipants who were experiencing less life and relational satisfaction may have been more at
risk for engaging in SNS infidelity-related behaviors.
Future Research
Future research should include reproducing this study with a larger sample size and
involving more participants who have engaged in multiple problematic Facebook behaviors.
Bergner and Bridges (2002) were able to recruit female participants who had been impacted by
Internet infidelity behavior by posting advertisements online looking for women who had been
directly impacted by this behavior. To recruit participants for this current study, advertisements
stated that participants who were currently in college and in a relationship were needed for a
study looking at the impact of Facebook on Relationships. Replicating Bergner and Bridges
(2002) method of recruitment by directly asking for participants who have either used Facebook
in problematic ways could help to increase the number of participants who had actually used
Facebook for infidelity purposes.
Future research should also explore the experiences of the nonparticipating partner.
Studies of this nature will greatly enhance our clinical knowledge and our ability to work with
clients who have experienced issues with SNS and infidelity.
38
Clinical Implications
Although no significant results were found based on the data analyses, the importance of
this research and its applicability to clinical work with couples nonetheless remains. Despite a
lack of significant findings, it still remains to be said that 51% of the participants in this study
reported at least one inappropriate SNS activity that they had engaged in while on Facebook.
This finding supports the fact that clinicians need to be knowledgeable about the changing
technology and how it may impact their clients. This study revealed that 83.8 percent of the
participants of this study reported that Facebook has become a part of their daily routine. It is
important for clinicians to not only know what this website is, but also be able to have a
conversation with their clients about how they use it and in what ways it may either enhance or
hurt their relationships. A recent news article published in the UK revealed that a law firm who
specializes in divorce claimed that one in five petitions they process now cite Facebook.
Furthermore, the authors noted that “The most common reason seemed to be people having
inappropriate sexual chats with people they were not suppose to” (Facebook fuelling divorce,
research claims, 2009, ¶ 6). Although the media is filled with discussions of the various ways
SNS are impacting relationships, empirical research is needed to confirm such anecdotal
findings.
In addition to concerns about how clients use these websites, it may be possible that these
SNS could act as a gateway to more problematic Internet usage, such as pornography or
inappropriate chat rooms. By asking clients how they use the Internet it may open up the space
for honest conversations concerning any inappropriate or problematic internet use.
Conclusion
39
This study sought to examine some of the similarities that may exist amongst those who
use Facebook to engage in infidelity behaviors. Although no significant findings were identified,
this study explored a previously unstudied area. Replications of this study with a larger sample
size may yield significant findings. In the future, interviewing couples to examine the dynamics
around this issue and the couples’ experience would enhance our clinical ability to work with
this population. This study aimed at finding what similarities existed amongst those who use
Facebook in problematic ways. Relationship satisfaction, mental health, and attachment style
were all assessed to test the hypotheses. In addition, satisfaction with life, demographic
information, and Facebook information was gathered to better understand this phenomenon. Due
to the limitations of this study more questions still remain for the future.
40
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Appendix A
University and Medical Center Institutional Review Board Approval
(See attachments)
Appendix B
Social Networking Sites Measure of Activities
Think about the past month and the use of your Facebook account. Read each statement and rate
how often you believe you used your Facebook account to engage in that activity while logged
in. (0) Never, (1) Rarely, (2) Sometimes, (3) Half the time I log on, (4) More often than not
,(5) being every time I log on.
1. During the past month, how often did you log on to view other users’ photos?
2. During the past month, how often did you log on to chat with other Facebook users?
a. NESTED question (If answered 4 or 5 on #2 ): Of those users with whom you
chat with on Facebook, did you chat with anyone you believe your partner would
not want you chatting with?
3. During the past month, how often did you request to be someone’s friend that you knew
from meeting offline?
4. During the past month, how often did you request to be a user’s friend that you did not
know?
5. During the past month, how often did you request to be someone’s friend based on the
appearance of their profile picture?
6. During the past month, how often did you send another member a private message?
a. NESTED (If answered 4 or 5 on #6): When sending messages to other users, did
you send any messages to anyone you believe your partner would not want you
messaging?
7. During the past month, how often did you post on someone’s wall?
8. During the past month, how often did you spend time reading other users’ profile
information?
9. During the past month, how often did you log on to check your partner’s Facebook page?
10. During the past month, how often did you post on your partner’s wall?
11. During the past month, how often did you log onto your partner’s account?
12. During the past month, how often did you get onto your account to take a break from
studying?
13. During the past month, how often did you get onto your account because you were
bored?
14. During the past month, how often did you get onto your account because you were
feeling stressed out?
15. During the past month, how often did you get onto your account because you were
feeling lonely?
16. During the past month, how often did you get onto your account because you were
feeling sad or depressed?
17. During the past month, how often did you log onto your account from your cellular
phone?
18. During the past month, how often did you log onto your account without your partner
being able to view what you were doing?
19. During the past month, how often do you think your partner logged onto your account?
a. NESTED (If answered 4 or 5 on #19): If your partner logs into your Facebook
account, is it because you have given him or her reason not to trust the activities
you engage in while on Facebook?
Please fill out the next part based on the information found on your account:
20. Are you currently listed on Facebook as being in a relationship?
a. NESTED (If answered YES on #20): Do you identify who you are in a
relationship with on your Facebook page?
21. How many friends do you have on Facebook?
22. Do you have your telephone number listed on your Facebook profile?
23. Do you have your address listed on your Facebook profile?
24. Is your account set to private?
25. I use Facebook to reconnect with old friends.
26. I use Facebook to maintain friendships.
27. I use Facebook to meet new people.
28. I use Facebook to check out someone I met offline.
29. I use Facebook to strengthen current relationships.
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30. I use Facebook to form new friendships.
31. I use Facebook to potentially form romantic relationships.
32. I use Facebook to interact with other users in ways that my current partner may
disapprove of.
49