Spatialities of the Latin American Internet
125
Diverse Spatialities of the Latin American
and Caribbean Internet
Barney Warf
Department of Geography
University of Kansas
Abstract
This paper explores the social and spatial dimensions of the Internet among Latin American countries. First, it summarizes the infrastructure that makes the region’s Internet
possible. Second, it maps the rapidly changing distribution of Latin American Internet
users between 2000 and 2008, including their collective representations on the Web, and
their explosive rates of growth. Third, it explores the economic and social variables that
underpin discrepancies in Internet access, including GDP per capita, literacy rates, and
telephone penetration rates. Fourth, it turns to the emergence of broadband in selected
countries. Fifth, it focuses on residential uses. Sixth, it examines Latin American governments’ attempts to censor the Internet, which varies markedly. Finally, it summarizes the
roles of electronic commerce and governance in this part of the world.
Keywords: Internet, cyberspace, telecommunications, censorship, e-commerce, e-governance
Resumen
En este estudio se analiza las dimensiones socio-espaciales del Internet en los países latinoamericanos. Primero, ofrece una descripción de la infraestructura a través de la cual
se mantiene el Internet en la región. Segundo, hace un mapeo de la rápida y cambiante
distribución de los usuarios del Internet entre los años 2000 y 2008, incluyendo sus representaciones colectivas, y su explosiva tasa de crecimiento. Tercero, explora las variables
socio-económicas que sostienen las discrepancias en el acceso al Internet, incluyendo
PBD per-capita, tasas de alfabetismo y tasas de cobertura telefónica. Cuarto, considera
la aparición de la banda ancha en países seleccionados. Quinto, enfoca el análisis en usos
residenciales. Sexto, examina los intentos de censura del Internet por parte de los gobiernos latinoamericanos en sus distintos resultados. Finalmente, hace un resumen de los
roles del Internet en el comercio y la gobernabilidad en este parte del mundo.
Palabras clave: Internet, ciberespacio, telecomunicaciones, censura, comercio electrónico, e-gobernabilidad
Introduction
With more than 1.6 billion users at the end of 2008, the Internet is now a
tool of communications, entertainment, and other applications accessed by roughly
26 percent of the world’s people (www.internetworldstats.com/stats.htm). Perhaps no
phenomenon so clearly illustrates Castells’ (1996, 1997) famous “space of flows,” the
rhizomatic networks of power and information that typify contemporary globalization.
Clearly, the Internet is having enormous impacts on interpersonal interactions, commerce,
community and identity formation, urban structure, and public space, unleashing new
forms of knowledge production, consumption, and distribution (Crang 2000) and
ushering in non-Euclidean geometries in the context of a massive global wave of
time-space compression. Geographers have artfully charted the origins and growth of
Journal of Latin American Geography, 8 (2), 2009
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Journal of Latin American Geography
cyberspace, its uneven social and spatial diffusion, and its multiple impacts, ranging from
cybercommunities to electronic commerce (Kitchin 1998; Crang et al. 1999; Jordan 1999;
Castells 2001; Kellerman 2002; Crampton 2003). This literature, however, has remained
overwhelmingly focused on developed countries. This bias is perhaps understandable
in light of the fact that the Internet and the World Wide Web originated in Europe and
North America and in many ways are still largely dominated by those regions.
This paper addresses the spatiality of the Internet across the face of Latin
America. Its aim is to shed light on the unevenness of the Internet among the region’s
countries and to sketch some of the ways in which places of economy, society and politics
have become transformed through it. First, it offers an overview of the infrastructure
that makes the Internet possible, particularly the skein of fiber optic lines that has cut
across continent over the last decade, but also satellites, the impacts of deregulation,
and cybercafés and telecenters. Second, it turns to the rapidly changing distribution of
Latin American users with access to cyberspace between 2000 and 2008, including their
respective collective representations on the Web. Third, it explores the economic and
social variables that underpin discrepancies in Internet access, including GDP per capita,
literacy rates, and accessibility to telephone landlines. Fourth, the paper briefly focuses on
emerging geographies of Latin American broadband. Fifth, it points to residential uses,
including hours spent surfing the Web and the most commonly visited websites. Sixth,
it examines government attempts at censorship of the Internet, which vary markedly.
Seventh, it summarizes the roles of electronic commerce and e-governance in several
countries. The conclusion points to the Internet’s potential for broadening the sphere
of public discourse in the region.
Infrastructures Underpinning the Latin American Internet
Any understanding of the spatiality of the Internet must begin with the
technical and social infrastructure that makes it possible. Several dimensions of this issue
are briefly reviewed here, including the region’s fiber optics networks, the seminal role
played by universities, the impact of deregulation on the pricing of telecommunications
services, and the role of cybercafés and telecenters.
Fiber optic lines are the key technology to the Internet, especially for access to
high-speed routes that link cities in which producer services tend to concentrate (Graham,
1999). Fiber carriers are heavily favored by large corporations for data transmission and
by financial institutions for electronic funds transfer systems, in part because of the
higher degrees of security and redundancy this medium offers. The attraction of fiber
as the primary medium for Internet backbones was accelerated by the introduction of
Integrated Services Digital Networks (ISDN), TCP-IP protocols, and packet switching.
Worldwide fiber capacity grew explosively in the 1990s, and today faces mounting
problems of oversupply.
Worldwide submarine fiber optic links today straddle the globe (Figure 1).
Starting in the early 1990s, Latin America’s fiber infrastructure evolved over multiple
generations of lines put into place by different public and private actors, often via
consortia. In the Caribbean, the Eastern Caribbean Fiber System, completed in 1995,
stretches from the Virgin Islands to Trinidad, connecting Jamaica, the Dominican
Republic, and Cuba. The Americas1 Fiber Optic Cable System links Trinidad and
Tobago, Venezuela, and Brazil. MAYA1, laid down in 1997, runs from Miami down the
eastern side of Central America. The 8,600-km Americas Region Caribbean Optical
Ring (ARCOS1) system connects 15 countries in Central America and the Caribbean.
Most Caribbean countries entered licensing agreements with the British service provider
Cable and Wireless, which was granted monopoly status over their telecommunications
Spatialities of the Latin American Internet
127
services.
Figure 1: Major Submarine Fiber Optics Lines, 2005.
(Source: Malecki, E.a nd H. Wei. (2009) “A Wired World: The Evolving Geography of
Submarine Cables and the Shift to Asia,” Annals of the Association of American Geographers
99: 360-382. Reprinted by permission of the publisher (Taylor & Francis, http://www.
informaworld.com) and the Association of American Geographers, copyright holder)
In western Latin America, Global Crossing extended its Pan American Crossing (PAC)
line from the west coast of the U.S. to Mexico, Costa Rica, Panama, and Venezuela
as well as its 12,000-mile-long South American Crossing (SAC) line, which rings the
continent and extends into the Caribbean. Emergia, a subsidiary of Spanish giant
Telefónica, likewise has a 25,000 km ring extending from Florida around most of South
America (Mariscal and Rivera 2005). GlobeNET has a 22,000 km network stretching
from the eastern U.S. through the Caribbean to Brazil. Because such networks rely on
coastal landing sites, they generally do not provide comparable access in interior areas
or landlocked countries, thus creating new geographies of centrality and peripherality
throughout the region.
Although the vast bulk of global telecommunications utilizes fiber optics
lines (Warf 2006), satellites do nonetheless offer a low-cost alternative that do not
require an expensive infrastructure. Indeed, early development of the Internet in the
Caribbean was largely satellite-based, in part through the efforts of the Organization
of American States, which financed earth stations. Today, the New Jersey-based firm
O3b (for “other three billion”) has deployed medium earth orbit satellites (in contrast to
expensive geosynchronous ones) to offer affordable access to sparsely populated rural
areas (Cherry 2008), which are generally shunned by telecommunications firms due to
the few economies of scale they offer.
Frequently universities and research institutions played a key role in jumpstarting the Latin American Internet, as in the United States. In Mexico, for example, the
Monterrey Institute of Technology and Continuing Studies initiated the country’s first
Internet connection in 1986. Similar roles were played by the University of the Republic
and the University of Buenos Aires, in Uruguay and Argentina, respectively (Zamalvide
2001). Argentina’s RETINA, Chile’s REUNA, and Mexico’s CUDI (Corporación
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Journal of Latin American Geography
Universitaria para el Desarrollo de Internet) fiber networks connect multiple institutions
of higher education, comprising elements in the global Internet2 web of gigabit capacity
lines. In Brazil, the Internet began in 1988 through FAPESP (Fundação de Amparo à
Pesquisa no Estado de São Paulo), a publicly funded science institute; in 1992, management
of the Brazilian net was taken over by the RNP (Rede Nacional de Pesquisa—Research
National Network), part of the Brazilian Department of Science and Technology, which
connects 800 academic, government, and research centers. Many other governments
promoted the Internet as a means of facilitating electronic commerce, tourism, access to
public services, and enhancing productivity in information-intensive industries such as
producer services, airline and hotel reservations, and inventory control.
The Internet in Latin America became increasingly more affordable due to price
declines induced by the deregulation of the telecommunications industry, which centered
upon the transformation from state-owned or regulated monopolies to competitive,
private carriers. In cases of monopoly, typically in which former state-owned firms hold
a dominant market position, access rates can remain high. In Peru, for example, the
state-owned telecommunications monopoly was privatized in 1994, becoming Telefónica
del Perú in 1995. Similarly, after Argentina privatized the state-owned monopoly Telintar
in 1997, monthly prices for renting an international fiber link dropped from $32,000 to
$2,000 (Nilles 1999a). Frequently new entrants (including foreign-owned ones) induce
competition and lower rates. American Baby Bells, for example, such as BellSouth, have
actively courted the Latin American market. Telefónica has aggressively acquired shares
in several Latin American telecommunications firms. Moreover, numerous Internet
Service Providers (ISPs) have sprung up throughout Latin America as the Internet has
grown in size and scope. As elsewhere, many offer free email accounts, deriving revenues
from web advertising, or “banners.”
Because personal computer ownership rates are relatively low in much of the
developing world, and because Internet Service Provider (ISP) individual access charges
are often high, many users rely upon privately-owned Internet cafes for access rather
than individual ISP accounts. Cafes are particularly important for those who lack dial-up
access at home or at work or who simply cannot afford personal computers of their own.
Latin American Internet cafes tend to be clustered in commercial districts frequented
by tourists, exhibit a range of ownership from sole proprietorships to chains such as
PapayaNet, and have access charges that vary widely among and within countries (Rao
1999). In countries with growing middle classes, however, home-based Internet access is
more likely. In addition to for-profit cybercafés, many non-profit and non-governmental
organizations have established networks of telecenters, which have played catalytic
roles in community development in many areas (Hunt 2001). For example, Somos@
telecentros, a network of telecenters, allows diverse groups to share experiences and
collaborate in the acquisition of information resources.
Finally, the Catholic Church, which has generally been slow to embrace
cyberspace, has also played a role: some churches have Internet booths that offer
service free-of-charge or at a very low cost for their parishioners. Church uses of the
Internet include cyberconfessions, publication and dissemination of diocese and parish
documents, the use of email to inform and mobilize adherents, pastoral and outreach
activities, podcasts from the Vatican, Web-based Bible study courses, religious blogs, online prayer support groups, Internet radio shows, and Christian chat rooms. However,
the Church’s stance toward the Internet has been mixed, for it simultaneously allows
advocates to proselytize on-line while also offering access to information that is often
contradictory or offensive to official dogma. Moreover, Pentecostalists have also used
the Internet effectively (Berryman 1999). Such observations point to the role of the
Spatialities of the Latin American Internet
129
Internet as a contested arena in which the “real” and the virtual intersect in complex
ways.
Geographies of Internet Usage in Latin America
Data on Internet users in Latin American countries for December, 2008
were drawn from Internet World Users Statistics (www.internetworldstats.com). The
data include estimates of users in 2000 as well as 2008 as well as penetration rates.
Unfortunately, they do not include data on the socio-demographic characteristics of
users or their location within countries.
It is important to note that while this analysis focuses on variations among the
region’s states, there are equally profound differences within them, including differential
access by class, gender, ethnicity, age, and persistent schisms between rural and urban
areas. Long marginalized ethnic minorities and impoverished residents of rural areas or
urban barrios are unlikely to have access to the Internet or benefit from its usage. For
example, Friedman (2005:12) quotes the director of a network of rural women who
notes “peasant women do not use computers and many do not know that this technology
exists.” The lines of digital inclusion and exclusion are therefore often drawn on the
same boundaries that divide class, gender, ethnicity, and political and economic power.
At the close of 2008, 166,312,300 people in Latin America and the Caribbean
used the Internet (Figure 2). The number of Internet users, as one would expect, is
closely associated with total population, with Brazil constituting the largest single group
(67.5 million), followed by Mexico (23.8 million), Argentina (20 million), and Colombia
(13.7 million).
Figure 2: Total Internet Users, December, 2008.
(Source: http://www.internetworldstats.com)
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Journal of Latin American Geography
The region exhibits a mean penetration rate of 28.8 percent, a little higher than the world
average but considerably lower than Europe, Japan, Australia and New Zealand, and
the U.S. and Canada. Penetration rates varied considerably (Figure 3), with the highest
consistently found in the Caribbean, the wealthiest and best-connected region (Table
1). Outside of the Caribbean, Chile leads Latin American penetration rates (with 50.9
percent), closely following are Argentina (49.4 percent), Costa Rica (35.7 percent), and
Brazil 34.4 percent). Conversely, countries with the lowest penetration rates tend to be
poor, including the hemisphere’s lowest, in Nicaragua (2.7 percent), as well as Honduras
(5.6 percent), Paraguay (7.8 percent), and Suriname (9.2 percent).
Figure 3: Internet Penetration Rates, December, 2008.
(Source: http://www.internetworldstats.com)
Another measure of the extent of the Internet in the region, and its visibility in
cyberspace, concerns the number of webpages associated with each country’s domain
name (as found by the Google search engine). In April, 2009, Latin American countries
hosted a total of more than 360 million webpages, an average of roughly 0.6 per person.
The total number per country – as measured by its domain name – varied widely
(Figure 4). Puerto Rico, with 164 million webpages, generated 45 percent of all Latin
American webpages, stands in a class by itself. It is followed by Mexico (44.6 million),
the Dominican Republic (35.9 million), Colombia (24.7 million), and Venezuela (20.4
million). The number of webpages per person, an indication of relative visibility on
the Web (Figure 5), included the curious anomaly of the Falkland/Malvinas Islands, in
which 2,500 residents are represented by 220,000 webpages, or 89.5 each. Following this
rather bizarre observation are a group of Caribbean states, led by Puerto Rico, with 55.4
Spatialities of the Latin American Internet
Figure 4: Total Webpages per Country Domain Name, April, 2009.
(Source: Calculated by author)
Figure 5: Webpages per Person, April, 2009.
(Source: Calculated by author)
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Journal of Latin American Geography
pages person (Table 1). The least visible countries on the web, by this measure, are Brazil
(0.05), Bolivia (.07), Haiti (.08), and Honduras (.09). The strong correlation between
per capita GDP and webpages per person (r = .64, significant at the .95 level) indicates
that the social and economic discrepancies that pervade Latin America are replicated in
cyberspace, and the poorest denizens tend to be almost invisible there.
Countries and
Dependencies
Antigua
Bahamas
Barbados
Cayman Isles
Cuba
Dominica
Dominican
Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
St. Lucia
St. Vincent
Trinidad and
Tobago
Total
Users
2008
(000s)
Penetration
Rate
%
Growth
in Users
2000-08
New
Users
2000-08
(000s)
Total
Web
Pages
(000s)
Web
Pages
per
Person
60
120
180
22
1310
26.5
3,000
85.9
39.0
63.8
46.0
11.5
36.5
31.6
1,100
816
2,900
1,821
2083.3
1,225
5,354
54.5
105.3
173.8
9.9
160.0
24.3
2,944.5
703
547
671
1,220
1,400
603
35,900
10.1
1.8
2.4
25.5
0.1
8.3
3.8
23
85
1,000
1,500
130
1,000
110
57
225
25.5
19.3
11.2
53.5
32.3
25.3
63.6
48.1
21.5
461
962
16,567
2,400
2,500
400
3,567
1,529
125
18.0
76.2
994.0
1,437.5
124.8
750.0
106.9
53.3
45.0
733
420
675
743
228
164,000
697
672
978
8.1
1.0
0.1
0.3
0.6
55.4
4.0
5.7
0.9
Table 1: Summary Internet Data for the Caribbean.
(Source: calculated by author)
The overriding feature of the Internet, however, is its explosive rate of growth, which
make it arguably the most rapidly diffusing innovation in world history (Castells 2001).
In economically developed countries, the Internet has become a staple of everyday life
and commerce for hundreds of millions. In the developing world, however, poverty
and other obstacles often limit access to this technology. Nonetheless, fuelled by falling
prices of computer hardware and software, growing computer literacy (especially among
the young), and slowly, if unevenly, rising incomes, Latin American Internet usage grew
explosively between 2000 and 2008. The region as a whole witnessed a growth rate in
users of 672 percent, meaning the number of users increased by 29 percent annually. As
would be expected, growth rates were highly uneven geographically (Figure 6), ranging
from a low of 113 percent (Belize) to a high of 16,567 percent in Haiti, albeit from a
modest base. Growth rates were also high in Guyana (6,233 percent), the Dominican
Republic (5,354), and several smaller islands in the Caribbean (e.g., St. Lucia, Barbados,
and Martinique).
Such growth rates propelled countless numbers of people into cyberspace:
between 2000 and 2008, more than 144.7 million new users came on-line in Latin
America. The spatial distribution of this growth reflects, inter alia, population growth
and changes in penetration rates, and was uneven among the region’s countries (Figure
Spatialities of the Latin American Internet
Figure 6: Percent Growth in Internet Users, 2000-2008.
(Source: Calculated by author from http://www.internetworldstats.com)
Figure 7: Absolute Growth in Internet Users, 2000 to 2008.
(Source: calculated by author from http://www.internetworldstats.com)
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Journal of Latin American Geography
7). In Brazil alone, more than 62.1 million people began using the Internet, followed
by Mexico (20.8 million), Argentina (17.2 million), Colombia (12.8 million), Chile (6.1
million), and Venezuela (5.6 million). Although precise data of the social composition
of new users is not available, anecdotal and survey information indicate that the greatest
increases are to be found among the relatively young, well educated, and urbanized
populations.
In many respects, it is evident from these data that the most well-connected
parts of the greater Latin American region lay in the Caribbean. Because this region
is important in many respects with regard to telecommunications and cyberspace, and
because its significance is not well reflected cartographically, a more detailed summary
(Table 1) allows for a closer inspection. Average penetration rates in the Caribbean
are considerably higher than in Central or South America, including Puerto Rico but
also places such as Antigua (with a rate greater than that of the U.S.), Barbados, and St.
Lucia. In the 2000-2008 period, more than 8.1 million Caribeños joined the global on-line
community. In some cases, the high degrees of cybervisibility, as measured by webpages
per person, no doubt reflect the growth of offshore banking, as in the Cayman Islands
(Roberts 1995).
Explaining Variations in Latin American Internet Access
A growing literature has addressed the global digital divide (Wresch 1996;
Schiller 1999; Warf 2001), pointing to the key roles played by variables such as wealth,
literacy, and telephone penetration rates as fundamental dimensions underpinning access
to cyberspace. (“Use” and “access” are admittedly vague terms, but in the digital divide
literature are generally taken to mean deployment of the Internet at home or at work;
rather than a simple access/non-access dichotomy, it is more useful to think of a gradation
of levels of access, although data on this point are non-existent). Not surprisingly, elites
situated in urban areas tend to exhibit the highest rates of connectivity.
Latin American Internet penetration rates in 2008 were significantly correlated
with three variables hypothesized to be directly associated with access: per capita GDP
in 2007 (r = .60), adult literacy rates (r = .45), and landline telephone densities (r = .72).
GDP per capita –a flawed but widely used measure of income– ranges widely throughout
Latin America, from the comparatively wealthy Cayman Islands (US$43.8 thousand) and
Bahamas (US$35.4 thousand) to impoverished Haiti (US$1.3 thousand) and Nicaragua
(US$2.9 thousand). Similarly, variations in adult literacy throughout Latin America are
enormous: many Caribbean states have almost universal literacy (e.g., Barbados, Guyana,
Trinidad, Cuba), whereas in Haiti only 52.9 percent and in Nicaragua only 67.5 percent
of adults are literate (Human Development Reports http://hdr.undp.org/statistics/
data/countries). Important gender differences emerge in this regard, as women are more
likely than men to be illiterate and thus be denied Internet access.
The density of telephone land-lines is also highly correlated with Internet
penetration rates: despite the growth of the wireless telephony, relatively few people
in the developing world utilize cell phones to access the Internet. The distribution of
telephone land-lines per 100 people yields important insights into the geography of access
to the Latin American internet (Figure 9). As with the Internet, the highest degrees of
telephone connectivity are found in the Caribbean (e.g., the Cayman Islands, with 795
phones per 1,000 people), although Haiti, with 12.1 lines per 1,000 people, is also in this
region. Uruguay (277), Argentina (233), and Chile (205) are relatively well-endowed in
this aspect among non-Caribbean states, while at the bottom lie Nicaragua and Paraguay,
with 42 and 66 lines per 1,000 people, respectively. Because wireless Internet access is
generally confined to a few “hotspots” such as coffee houses or airports, most users
Spatialities of the Latin American Internet
135
Figure 8: Broadband Penetration Rates for 19 Latin American Countries,
December, 2008.
(Source: calculated by author from http://www.internetworldstats.com/south.htm#gf)
Figure 9: Telephone Land Lines per 100 Residents, 2008.
(Source: The World Factbook, Central Intelligence Agency, Washington, DC.)
must utilize a landline in order to access cyberspace. Thus, whereas 15 percent of
Americans use the wireless Internet, in Brazil, only 2.6 percent do so, and Brazil leads
the region in this respect (Nielson Mobile 2008). However, as wireless technologies
proliferate, and as cell phones have surged well ahead of land-lines, Latin America may
enjoy the potential to leapfrog old technologies (Davison et al. 2000).
Geographies of Broadband in Latin America
The latest wave of transformation in the provision of digital services is
broadband technologies. As Internet material has become increasingly graphics-based,
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Journal of Latin American Geography
involving the transmission of large, data-intensive files (e.g., graphics), broadband access
has become correspondingly more important. Broadband applications include high
value-added services such as digital television, business-to-business linkages, Internet
gaming, telemedicine, videoconferencing, and Internet telephony. Broadband technology
has existed since the 1950s, but its deployment was not economically feasible until the
deployment of high capacity fiber optics cable in the 1990s allowed vast amounts of
data to be transferred at high speeds (up to 2.4 gigabytes per second).
Broadband usage in Latin America is limited compared to the economically
developed world, in which the majority of Internet users now utilize the technology.
Unfortunately, complete and comparative data for the entire region are not available.
However, among 19 countries that did report broadband usage in December, 2008,
wide variations in penetration rates are evident (Figure 8). Belize, somewhat surprisingly,
heads this list, with 20.3 percent of Internet users subscribing to broadband, followed
by Mexico (20.1 percent) and Ecuador (18.3 percent). However, as the technology
declines in price, as it has in North America and Europe, there is every reason to believe
that broadband use, like mobile telephone and Internet, will increase rapidly in the
future. Indeed, many Latin American ISPs now offer mobile global roaming services.
Within the world of Latin American broadband, local wireless applications
have gained ground quickly, generally among commercial establishments. For example,
the title of the “world’s first WiFi-linked e-payments network” is claimed by The Mall
of San Marino in Guayaquil, Ecuador (Burger 2004).
Residential Uses of the Internet in Latin America
For what purposes do Latin Americans use the Internet? Data on this issue
are unfortunately relatively scarce and lack the detail compared to what is known about
American and European users. The “average user” – if such a person may be said to
exist – spends 29 hours per month on-line, compared to a global average of 25 hours
(http://www.comscore.com/press/release.asp?press=1531). Usage rates vary among
countries: in a sample of six countries, using data for 2007, Argentines and Brazilians
were the heaviest users (as measured by days and hours of usage per month), and visited
the largest number of websites as well (Table 2).
Country or
Dependency
Average
Monthly
Usage
Days
per User
Average
Monthly
Usage
Hours
per User
Average
Monthly
Pages
per User
Argentina
Brazil
Chile
Colombia
Mexico
Puerto Rico
17.7
15.8
16.7
15.9
15.0
12.9
32
32
31
26
25
17
2,290
3,371
2,310
1,837
1,674
1,442
Table 2: Usage Statistics for Six Latin American Countries, 2007.
(Source: http://www.comscore.com/press/release.asp?press=1531)
As Table 3 indicates, Internet portals (e.g., Google) ranked as the most commonly
and heavily used site category, with 13.4 hours per visitor. Internet users also spend
a significant amount of time each month sending and receiving instant messages (9.2
Spatialities of the Latin American Internet
137
hours per visitor), social networking sites (5.9 hours per visitor), and e-mail (4.1 hours per
visitor). The websites that command the greatest attention from Latin American users
include Microsoft, Google, and Yahoo! (Table 4).
Use
Hours
per
Visitor
% of
Visitors
Using
Function
Portals
Instant Messengers
Social Networking
E-mail
Entertainment
Games
Photos
Multimedia
Online Gaming
13.4
9.2
5.9
4.1
2.2
1.7
1.7
1.4
1.1
35.8
31.6
25.9
22.1
10.0
13.0
16.0
10.2
12.2
Table 3: Categories of Use among Latin American Internet Users, 2007.
(Source: http://www.hitsearchlimited.com/news/999747/)
Website
Total Unique
Visitors
(000s)
Average
Visits
per Visitor
Microsoft
Google
Yahoo!
Terra Networks
MercadoLibre
Wikipedia Sites
UOL Red
Ares Galaxy
Fox Interactive Media
France Telecom
47,342
46,496
35,075
27,421
23,739
20,984
14,681
14,595
14,078
13,759
35
38
13
9
5
4
14
N/A
4
3
Table 4: Most Heavily Accessed Websites from Latin America, 2007.
(Source: http://www.comscore.com/press/release.asp?press=1531)
Internet Censorship in Latin America
Internet accessibility reflects, inter alia, the willingness of governments to allow
or encourage their populations to log-in to cyberspace. Repressive governments often
fear the emancipatory potential of the Internet, which allows individuals to circumvent
tightly licensed and controlled media. The degree of Internet censorship obviously varies
widely and reflects how democratic and open to criticism political systems are. Typically,
governments that seek to impose censorship do so using the excuse of protecting public
morality from ostensible sins such as pornography or gambling, although more recently,
combating terrorism has emerged as a favourite rationale. A wide variety of methods
are used to restrict and/or regulate Internet access, including applying laws and licenses,
content filtering, tapping and surveillance, pricing and taxation policies, hardware and
software manipulation, and self-censorship.
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Journal of Latin American Geography
Latin American Internet censorship is typically less egregious than that found
in other parts of the world. Many governments with unsavory human rights records in
the past, such as Brazil, now are remarkably open with regard to the Internet. Similarly,
Argentina passed an anti-censorship decree for the Internet. In some countries, including
Costa Rica, which is known for its democratic governance, journalists have been harassed
by the state when exposing corruption in ruling circles on the Internet (Silenced 2003).
Similarly, Brazilian courts have ordered ISPs to block access to certain blogs and YouTube
videos that carry material “defamatory” to the state.
The most restrictive policies are found in Cuba, where Internet and e-mail
access is jealously guarded by the government, which controls the country’s only Internet
gateway and four national ISPs (Kalathil and Boas 2001). Until recently, all Internet
accounts had to be registered through the National Center for Automated Data Exchange
at the cost of $260 a month (the average Cuban makes $240 per year). Relaxation of this
restriction in 2006 helped to fuel the boom in Cuban Internet access.
Less severe is the attempt of the Chilean Chamber of Deputies, which passed
a bill allowing judges to punish Internet users who are “offensive to morals” or the
“public order” (Cortes 2000). The order was aimed at websites located within Chile, i.e.,
with the .cl domain name, and was utterly ineffective against sites located outside the
country. An attempt to prohibit access to Alejandra Matus’s The Black Book of Chilean
Justice, an expose of the ineffectiveness of the judiciary, led to its publication on the web
and even wider readership.
In contrast to these measures, the Peruvian government passed the
Transparency and Access to the Public Information Act, which created public access
Internet terminals, and established the FITEL Program (Telecommunications Investment
Fund), which is responsible for promoting universal Internet access. The FITEL fund
was created to fund the provision of telecommunications services to rural regions and
poor urban areas. Peru’s Transparency and Access to the Public Information Act includes
the creation of public information portals and considers governmental information as
accessible to citizens.
The Internet can serve a variety of counter-hegemonic purposes in civil society,
including human rights groups, gays and lesbians, and ethnic or religious opposition to
governments (Warf and Grimes 1997; Crampton 2003). Attempts at censorship, which
are often resisted, sometimes successfully, by local cyberactivists, often occur despite
official guarantees protecting freedom of speech. The Internet is relatively low in cost
and easy to use, and thus lowers a major obstacle to the participation in public debate by
the poor. When disenfranchised groups have access to this medium, they willingly use it
for their own purposes: for example, cyberspace played a significant role in the Zapatista
uprising in Mexico in 1994 (Froehling 1997; Knudsen 1998). Today, throughout Latin
America, numerous groups in civil society use the medium to connect isolated minorities
(e.g., gays and lesbians), unite and empower women’s movements, give voice to human
rights activists, and to allow political minorities to promote their own activist agendas
(Friedman 2005).
E-commerce and E-government
A rapidly growing application of the Internet is electronic commerce
(‘e-commerce’), which reduces transactions costs for business-to-business (B2B) and
customer-to-business (C2B) sales (Brunn and Leinbach 2001). E-commerce takes
a variety of forms, including electronic data interchange (e.g., inventory data, digital
invoices and contracts, purchase orders, and product updates), Internet recruiting and
advertising, web-based banking and stock trading, electronic retail shopping, and digital
Spatialities of the Latin American Internet
139
gambling. For the most part, this activity is restricted to large commercial actors, although
many observers hope that the Internet will open opportunities for small and medium
sized establishments to reach out to national and global markets. Digital convergence
of hitherto distinct media has opened new possibilities in Internet video and telephony
(e.g., Voice Over Internet Protocol), which is still in its infancy, although services such as
Skype have gained popularity.
In Latin America, e-commerce and e-government have grown slowly but
steadily. In 2007, Latin American e-commerce totalled more than US$16 billion (Table
5), a market in which Brazil comprised one-quarter (Pincept.com 2008). As in many
developing countries, foreign investors often take the lead (Tigre 2003). For example,
in 2000 Miami-based portal Yupi Internet launched its business-to-business portal,
Amarillas, targeting entrepreneurs and small- and mid-sized enterprises in Latin America.
Similarly, information-intensive sectors such as banks have played a major role, such as
Bradesco, a leading private bank, which conducts e-commerce with a half million clients
in Brazil. Volkswagen do Brazil used the growing Internet there to establish and extranet
system of links with its suppliers (Nilles 1999b). Latin American commercial use of the
Internet has focused on Internet telephony (Koprowski 2005). For example, in 1998,
Colombia became the first Latin American country to offer long distance VOIP service
(Peña-Quiñones 2003). MercadoLibre, the Buenos Aires-based virtual company that is
roughly the Latin American equivalent of eBay, had 25 million customers in 12 countries
in 2008 (Chandler 2008). On-line shopping, or “e-tailing,” however, has grown relatively
slowly, in part due to consumers’ fears about web security and identity theft. Obstacles
to the growth of e-commerce include poor access to the Internet and requisite technical
skills, the relatively lower use of credit cards, lack of secure on-line transactions, and the
lack of a critical mass of users. In many places, concerns over copyright and intellectual
property rights loom large.
Brazil
4,899
Mexico
1,377
Venezuela
821
Caribbean (except Puerto Rico)
818
Argentina
739
Chile
687
Central America
499
Puerto Rico
445
Peru
218
Colombia
201
Table 5: E-Commerce Revenues in Selected Latin American Countries
and Dependencies, 2007 (US$ millions). (Source: Pincept.com 2008)
Closely related to e-commerce is e-government, which involves a variety of new forms
of interaction between states and citizens. E-government takes a variety of forms,
ranging from simple broadcasting of information to integration (i.e., allowing user
input), in which network integration minimizes duplication of efforts (Wagner et al.
2003). E-government allows, for example, for the digital collection of taxes, voting,
and provision of some public services, particularly the provision of information, and
may help to democratize decision-making in countries with authoritarian states. Such
steps boost the efficiency and effectiveness of public services, allowing, for example, online registration of companies and automobiles; electronic banking; utility bill payments;
applications for government programmes, universities, and licenses; access to census data;
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Journal of Latin American Geography
and reducing the waiting time as paperwork filters through government bureaucracies.
By increasing the probability of discovery, e-government may lower levels of corruption,
circumvent caudillo style leadership, and by making government records more open, may
empower citizens to challenge arbitrary government actions. However, as Friedman
(2005) warns in her study of how the Internet shapes struggles for gender equality in
Latin America, there is no guarantee that cyberspace is inherently democratizing: rather
than view it as necessarily emancipatory and promoting non-hierarchical interactions,
as do many technological determinists, its impacts are contingent on the ideologies and
skills of those who deploy it, their agendas, and the local and regional contexts.
Latin American e-governance exhibits numerous manifestations. Brazil,
for example, became the first country in the Americas to introduce electronic voting
(Finquelievich et al. 2004). Mexico launched Mexico On-Line in 1996, which allows
electronic submission of tax returns. The Brazilian government launched in 2000 an
electronic procurement auction, Electronic Pregão, to expedite bids on government
contracts (Joia and Zamot 2002). Some, such as Peru’s InfoDes project in Cajamarca,
a World Bank project, allow rural citizens to access local libraries digitally (Wagner et
al., 2003). In 1998, Argentina’s Ministry of Communications launched the Argentina@
Internet.todos program aimed at enhancing access for residents of low income rural
areas. More mundanely, most cities in the region promote themselves on the Web as a
means to entice tourists and foreign investors, interactive municipal sites give residents
access to information about schools, libraries, and hospitals, and even downloading
official forms facilitates citizen participation. Electronic payment of dues and fines,
moreover, short-cuts corrupt government bureaucrats and helps to minimize corruption,
and digital hotlines for submission of citizen complaints give voice to those who are
typically voiceless in the circles of governance. On the other hand, the digital divide in
Latin America – about which very little is known – may also enhance disparities between
those who can make use of cyberspace and those who are not, reinforcing and deepening
long-standing inequalities (Hawkins and Hawkins 2003).
Internet-based schooling is also increasingly popular. Most national and
many local governments throughout Latin America have subsidized programs to install
the Internet in schools, with mixed results. In Chile, for example, over 90 percent of
classrooms now have Internet-access (Arredondo et al. 2004). Argentina launched its
TELAR (“Todos en la red”) program in 1994 in association with international education
NGOs. Similarly, Mexico’s Red Enlaces network has significantly improved access for
children in the public school system. Many schools, however, are handicapped by lack
of equipment, obsolete machines, slow and inefficient maintenance, and inadequately
prepared teachers; moreover, often computers may be lost or stolen. Nonetheless,
computer-based courses tend to be highly popular among students, often forming the
highpoint of the school week. As Cabrera Paz (2004) points out in a study of Colombian
school children, Internet usage transforms their geographical imaginations, although not
always for the better:
The things that can be seen on the World Wide Web serve to highlight what is
unavailable locally. The globalization upon which the Internet is built becomes
a symbol for the limitations of one’s own space. The user’s gaze is expanded
to embrace other territories, a wider place, desired objects that are beyond
reach and available only in the ‘developed world’ of others. That distant and
hardly imaginable space is the space of abundance, of greater pleasures, with
objects that ‘we never dreamed we could explore’ [quoting a child at the end].
Spatialities of the Latin American Internet
141
Several U.S.-based distance learning firms, such as the University of Phoenix, the
Thunderbird School of Global Management, and Nova Southeastern University,
offer courses available to Latin Americans with sufficient funds, English proficiency,
and Internet connections. Sylvan Learning Systems acquired an 80 percent stake in
the Universidad de las Americas, one of Chile’s leading private institutions of higher
education. Private for-profit companies, such as Brazil’s Klickeducacao.com.br, offer
numerous courses in academic subjects as well as applied topics such as how to use
spreadsheets. Escolavirtual.com.br, a company created by Tema Informática, offers
web-based courses in 29 campuses located throughout the Rio de Janeiro metropolitan
area (www.zonalatina.com/Internet.htm). Whitney International, a Bermuda-based
distance learning company founded in 2005, has recently made an aggressive foray into
the Latin American market (Campbell 2008); in July, 2008, it acquired the Technological
University of Mexico, a major private university with several campuses, as well as the
Latin University of Costa Rica, that country’s largest private institution. Such examples
demonstrate the range and diversity of applications of e-commerce and e-government
throughout the greater Latin American region.
Conclusions
The Internet has become increasingly important to the 574 million people who
live in Latin America and the Caribbean. Penetration rates vary widely, of course, among
and within countries, falling as low as 2.7 percent in Nicaragua to as high as 85.9 percent
in Antigua. Similarly, access speeds range from low-speed dial-up connections in rural
areas to high-speed broadband. Generally, the Caribbean exhibited the highest incomes,
best developed infrastructure, and highest rates of usage. Central to this story, however,
is the remarkable growth of the Internet in the region: fuelled by the declining prices of
telecommunications services (in part brought on by the global glut of fiber optics lines)
as well as ever-cheaper computer hardware and software, the number of users has jumped
exponentially. Between 2000 and 2008, the number of Latin Americans on-line jumped
by 672 percent; even the lowest rate of increase, in Brazil, amounted to more than 113
percent, while Haiti witnessed an astonishing 16,567 percent rise. Such growth pulled
almost 145 million new Latin Americans into cyberspace. While some governments have
attempted tepid forms of Internet censorship, in general Latin American cyberspace has
mushroomed free of attempts to regulate its access and content.
As Internet usage becomes more popular and widespread in nature, including
such diverse applications as email, on-line shopping, banking, airline and hotel
reservations, playing multi-player video games, electronic job searches, instant messaging,
e-marketing, chat rooms, VOIP telephony, distance education, downloading music
and television shows, digital pornography, blogs, YouTube and MySpace, and simply
“Googling” information, cyberspace will have profound effects on Latin Americans’
social relations, everyday lives, culture, politics, and many other spheres of social activity.
Indeed, for ever larger numbers of Latin Americans, “real life” and virtual life have
become hopelessly entangled. For millions, access to cyberspace is no longer a luxury,
but a necessity.
Precisely because it allows unfettered access to information, the Internet
has also been viewed with alarm by numerous governments in the region. Of course,
the Internet will not automatically generate independent effects by itself (a view that
subscribes to naïve technological determinism), for its information is filtered through
the pre-understandings that people take with them on-line. Yet by bringing ever larger
numbers of people into contact with one another, the Internet offers opportunities for
expanding the sphere of politics, and may help to redefine the public sphere by pointing
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Journal of Latin American Geography
out alternative models of authority, offering the potential of challenging the political
monopoly of traditional elites over the means of communication and revitalizing
citizen-based democracy movements. In some respects, the growing Latin web may
resemble Habermas’s (1979) “ideal speech situation” consisting of unfettered discourse
is central to the “public sphere” in which social life is constructed and reproduced and
through which truth is constructed in the absence of barriers to communication. By
giving voice to many disenfranchised communities, ranging from lesbians to indigenous
peoples to unemployed barrio residents, the Internet enables – but does not guarantee –
a broadening of political views. Thus, the impacts of the Internet upon the region have
just begun, and while they may be difficult to predict, it is say to conclude that they will
nonetheless be substantial.
Acknowlegement
The author thanks David Robinson for his helpful comments.
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