Writing an Effective Proposal: How & Why
Dr. Moawia Ali Hassan Alshiek MD
Department of Family & Community Medicine, College of Medicine, Najran University KSA
Abstract
After more than a decade of teaching the course of research skills, I believe that the need for reference works
on proposal writing for students and researchers is an essential handout. Not only to acquire the ability to write
successful researched proposals but also to share my experience with them. The purpose of this review is to
screen research skills literature to identify how and why proposals are written. Ultimately, to provide a
document that guides students and researchers to write an effective proposal for their research projects. I found
following accredited proposal guidelines will help to produce an effective successful document. However, there
is no one single format but general template. Every institution, journal or funding agency has its own format. But
all have this sequence: introduction, objectives, methodology, workplan, budget, references and annexes.
1) Background:
There is no single formula for a strong effective proposal. There are a number of precepts that are consistently
found in successful proposals. The sooner one learns them, the better.(1) When a social scientist desires to
conduct an experiment, he first develops a proposal. The proposal introduces the problem, the significance of a
stud as ell as the e pe i e te s esea h uestio a d h pothesis. It also gi es a ief e pla atio of the
theory guiding the study, a review of relevant literature pertaining to the theory, and the procedure for the
experiment.(2) The goal of a research proposal is to present and justify the need to study a research problem. As
well as, to show design elements and procedures for conducting the research. It goes without saying the
proposal must provide persuasive evidence that a need exists for the proposed study.(3)
A research proposal is intended to convince others that you have a worthwhile research project and that you
have the competence and the work-plan to complete it. Generally, a research proposal should contain all the
key elements involved in the research process and include sufficient information for the readers to evaluate the
proposed study.(4) Regardless of the research area and the methodology chosen, all research proposals must
address the following questions: What you plan to accomplish, why you want to do it and how you are going to
do it.(5) In my experience as a teacher, I have worked with many under and post graduate students who have
deep passionate interest to pursue their dissertations. Often, however, they are embarrassed by the lack of an
appropriate and feasible plan to carry the project.
One Research Director, of Graduate Program in Counselling Psychology epo ted Most students and beginning
researchers do not fully understand what a research proposal means, nor do they understand its importance. To
put it lu tl , o e s esea h is o l as a good as o e s p oposal . A high quality proposal, on the other hand, not
only promises success of the project, but also impresses your funders, supervisors and readers about your
potential as a researcher.(6) A proposal outlines your plan for a research project. Proposals vary significantly by
field. This review focuses on proposals for academic papers and research projects. But grant and funding
proposals, policy proposals, and building proposals all follow different formats.(7) However, proposal for
academic papers-articles- usually follow an author guide in the specific journal.
2) What is a proposal?
Research proposals have different purposes and particular disciplinary requirements. But generally research
proposals share a number of common elements. These include a title, aims of the research, literature review,
1 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.
methodology, resources, bibliography and so forth. Nevertheless, before considering these elements one should
be aware that the research proposal is underpinned by three principal questions. These questions must be
addressed in the research proposal; the a e the hat, h a d ho of the esearch.(8) Regardless of your
research area and the methodology you choose, all research proposals must address the following questions:
What you plan to accomplish, why you want to do it, and how you are going to do it. (9) The exact format and
requirements for a research proposal can vary slightly depending on the type of research being proposed and
the specific demands of the institution you plan to submit your proposal to. But there are a few basics that are
almost always needed. Overall, a good research proposal takes time to write and must identify what the
proposed research will address and why the proposed research is so important.(10)
3) What does the proposal look like?
The proposal is not a fixed blueprint. One cannot predict his findings beforehand. Also, cannot mechanically stick
to an argument since the research will inevitably alter or even change one's initial expectations. There is no fixed
formula for writing a proposal. However, the challenge is to convince scientific community members that a
scientific problem is identified. A theoretical background and a methodical approach to solve the problem are
set. Lastly, all these within a realistic time frame and at reasonable expenses to be provided.(11) Before the
proposal is developed, remember that a research proposal takes time. The process starts by identifying a
focused research question to be answered. Next a research protocol is created. It needs to be appropriate to the
research question, but also feasible in terms of time, resources and ethical considerations.(12)
The WHO convened a training module on Health System Research (HSR); developed by an interdisciplinary,
international team of practical researchers in 1996.(13) Originally designed for health managers at different levels
as a tool to develop problem solving research in the Southern African Region. I used this module contents in my
teaching at different levels of students for many years. The module conceptualizes the proposal as the written
thinking of the researcher. Also, contains detailed instructions for group work on the successive steps in the
development of the proposal. I found these steps as providing practical guideline steps on how to write strong
effective proposal Figure (I). The basic common components of the proposal are shown in Box (1)
Box (1): The components of a strong effective proposal
Title page: whether writing a paper or research
project. The institution name, title of the study,
prinicipal investigator and others, supervisors in case
of writing a thesis or dissertation.
1. Summary or abstract
2. Introduction:
1.1 definition of the problem
1.2 statement & analysis of the problem
1.3 Background information (Literature review)
1.4 justification/ rationale
1.5 expectation & utilization
1.6 hyypothesis if any
3. Objectives: general & spesific
4. Methodology:
3.1 Study type variables, data collection techniques
3.2 study area
3.3 study population
3.4 sampling
3.5 study varibles
3.6 plan for data collection
3.7 plan for data processing and analysis
3.8 ethical considerations
3.9 poilt study
3.10 limitation of the study
5. Work plan: (plan for administration,
monitoring, & utilization of results
6. Budget: (including explanatory note on
major budget posts)
7. Annexes
1. References List
2. List of abbreviations (if applicable)
3. Data collection instruments
4. ect.
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The proposal should have sufficient information to convince the readers that research idea is important. Also,
the researchers have a good grasp of the relevant literature and the major issues. That the methodology is
sound. A good research project may run the risk of rejection simply because the proposal is poorly written.
Therefore, it pays if the writing is coherent, clear and compelling.
4) Shared experience:
During my teaching the course of research skills I noticed that students and researchers alike do not stick to
practical guidelines to finish their proposals. The first mistake is that they consider the proposal guidelines as a
linear process.
Figure (I) Steps in the development of a Health Systems Research proposal questions(13)
Questions you must ask
Steps you will take
What is the problem and why
Should it be studied?
Selection, analysis &
statement of the
research problem
Problem identification,
prioritizing, analysis &
justification
Literature review
Literature and other
available information
What information is available?
Formulation of
Why do we want to carry out the research?
research objectives
What do we hope to achieve?
What additional data do we need to meet
our research objectives? How are we going to
collect this information?
Who will do what, and when?
What resources do we need to carry
out the study? What resources do we have?
Research methodology
Work plan
Budget
How will the project be administered?
How will utilisation of results be ensured? Plan for project administration
and utilization of results
Important elements of each step
General and specific bjectives
& hypotheses
Variables, types of study,
data collection techniques,
sampling, Plan for data
collection, data processing
and analysis, ethical
considerations & pre-test
or pilot study
human resources
timetable
material support,
equipment & money
Administration,
monitoring
identification of
potential users
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How will we present our proposal
briefing sessions and
Proposal summary
to relevant authorities, community
lobbying
and the funding agencies?
NB: Development of a research process is a cyclical process. The double-headed arrows indicate that the
process is never linear.
While it is a cyclic one; after finishing one step you should revisit it back for refinement and update of all your
steps. A second drastic problem is asking somebody a problem to research on it. Actually, I consider selection
of a researchable problem like a othe a . “he is the o l one who conceived, give birth and cater for it.
From my experience if you ask a problem from someone you will be dependent on him. Another not less
drastic mistake is the inability to define state and analyze the research problem into dependent and
independent variables. Usually, the former describe the problem under study and the latter is concerned about
the factors that might describe, affect, influence the problem or associated with it.
After identifying the core problem you should: Identify the factors that may have contributed to the problem.
Clarify the relationship between the problem and contributing factors. It is helpful to visualize these
interrelationships in the form of a diagram. The basic principles of constructing such a diagram are illustrated in
Figure (II). It sho s a stud titled fa to s affe ti g he oglo i le el i fe e tha
ea s hild e
Figure (II) Elements of a problem analysis diagram(13)
?
Gender
Mother’s
education
?
Problem
HB % in
fewer than
5
Tribe
Income
?
Gender
The relationships between contributing factors and the problem can be indicated by arrows, either one-way
(for cause-effect relationships) or two-way arrows (for mutual relationships). The core problem can be
identified by drawing a double line around it. A well-defined, stated and analyzed problem will lead to good
hypothesis, objectives, definition of dependent and independent variables and methods and materials of study.
Most important is the formulation of smart* objectives. Where the dependent variable gives the general
whereas, the independent variables form the specific objectives of the study. The other components apart
from defining, stating and analyzing the problem are easy to do if this step is well done.
5) Components of the proposal:
Front page: Some authorities ask for personal data (name, academic title, your position at your own university,
date of birth, nationality, your contact information, institutional contact). Words in the title should be chosen
with great care, and their association with one another must be carefully considered. While the title should be
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brief, it should be accurate, descriptive and comprehensive, clearly indicating the subject of the
investigation.(11) The title represents the front page and should show in chronological order: names of
institutions, departments, and title of the study, candidate name, qualifications and date, reasons for
submission, supe iso s names and qualifications.
Title: It should be informative, concise, and descriptive and reflects the different parts of the research. For
example, the phrase, "An investigation of . ." could be omitted. Often titles are stated in terms of a functional
relationship, because such titles clearly indicate the independent and dependent variables. However, if
possi le, thi k of a i fo ati e ut at h title. A effe ti e title ot o l p i ks the eade s i te est, ut also
predisposes him/her favorably towards the proposal. Also, the title should be in line with the general objective
specific enough to tell the whole story.(6)
Summary or Abstract:
The summary or abstract is a brief account of the entire proposal, typically ranging from 150 to 250 words. It is
different from a thesis statement in that the abstract summarizes the entire proposal, not just mentioning the
stud s pu pose o h pothesis. The efo e, the a st a t should outli e the p oposal s ajo headi gs: the
research question, theoretical framework, research design, sampling method, instrumentation, and data and
analysis procedures.(2) A good summary-abstract accurately reflects the content of the proposal. Although, last
to prepare but the first to see. Because, proposals for funding, approval and clearance might meet busy
authorities so, a summary is needed. Not more than one page containing the essential information like the
study objectives, design, population, sampling, study area and cost of the study.
Introduction:
In the real world of higher education, a research proposal is most often written by scholars seeking grant
funding for a research project or it's the first step in getting approval to write a doctoral dissertation.(3) It
provides background information for the research (i.e. the problem being addressed) and is typically structured
from general information to narrow or focused ideas; whereupon your research question/s or hypotheses are
presented.(14) The main purpose of the introduction is to provide the necessary background or context for the
research problem. How to frame the research problem is perhaps the biggest problem in proposal writing. It
typically begins with a statement and analysis of the problem followed by the information background, rational
or justification for the proposed study.(4)
The introduction starts logically from general to specific to hold the attention of the reader. Most of it is written
from the references using the Vancouver citation style or as dictated by the sponsors. Should contain the
following points:1. Definition, statement and analysis of the problem by the dependent and independent variables.
2. Background information about the problem globally and locally.
3. Expected outcome and utilization i.e. what the researcher expect to come out with and who will make
use of the results of the study.
4. Rationale/ justification why this problem is studied i.e. importance of the problem.
5. Hypothesis and aim: hypothesis means wither the researcher want to generate or test a hypothesis and
aim means broad statement of the objectives.
Objectives: what the researcher wants to do?
Objectives should be closely related to the statement of the problem. For example, if the problem identified is
low utilization of child welfare clinics, the general objective of the study could be to identify the reasons for this
5 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.
low utilization, in order to find solutions.(13) The research objectives should be general and specific. The former
is related to the problem i.e. dependent variable; the latter are related to the independent variables. Should be
s a t fo the stud . Specific objectives should systematically address the various aspects of the problem as
defi ed u de “tate e t of the P o le a d the ke fa to s that a e assu ed to i flue e o ause the
problem. They should specify what you will do in your study, where and for what purpose. Also, the general
o je ti e state e t should i lude
Ws hat ou a t to do, he , he e a d h . A e a ple to la if
this is shown in Box (2).
Methodology: Or Methods & Materials
The Methodology section is very important because it tells your Research Committee how you plan to tackle
your research problem. It will provide your work plan and describe the activities necessary for the completion of
your project.(5) A well-developed methodology section is crucial, particularly if you intend to conduct significant
empirical research. Be sure to include specific techniques, not just your general approach.(15) Typically, it uses
subheadings (i.e. Subjects, Instrumentation, Data Collection, Methods of Analysis etc.) and is written with a
future aspect, e.g. the research will initially examine water treatment processes. After finishing setting your
objectives; now you must decide exactly how you are going to achieve them. That is what new data you need in
order to shed light on the problem you have selected and how you are going to collect and process this data.
The questions shown in Figure (III) and Table (1) below cover the major issues that must be examined as you
develop your research design.
Box (2): For an example a study into the cost and quality of home-based care for HIV/AIDS patients and their
communities in Zimbabwe, developed at a HSR workshop, had as its general objective:(13)
General Objective: To explore to what extent community home-based care (CHBC) projects in Zimbabwe
provide adequate, affordable and sustainable care of good quality to people with HIV/AIDS, and to identify
ways in which these services can be improved.
It was split up in the following specific objectives:
1. To identify the full range of economic, psychosocial, health/nursing care and other needs of patients and
their families affected by AIDS.
2. To determine the extent to which formal and informal support systems address these needs from the
viewpoint of service providers as well as patients.
3. To determine the economic costs of CHBC to the patient and family as well as to the formal CHBC programs.
4. To relate the calculated costs to the quality of care provided to the patient by the family and to the
family/patient by the CHBC programme.
5. To determine how improved CHBC and informal support networks can contribute to the needs of persons
with AIDS and other chronically and terminally ill patients.
6. To use the findings to make recommendations on the improvement of CHBC to home care providers, donors
and other concerned organizations, including government.
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Table (1) Questions you should ask when designing methods & materials
Ten Questions?
Quantitative- Qualitative
Selection of variables
Study type & design
Study area
Study population
Sampling
Methods of collection
Pre-testing
Ethical consideration
Data processing & analysis
1. What approach?
2. What data?
3. How to collect data?
4. Form where?
5. From whom?
6. How & how much?
7. What tools?
8. What validity?
9. Who is harmed?
10. What to do with data?
The Work plan:
A work plan is a schedule, chart or graph that summarizes the different components of a research project and
how they will be implemented in a coherent way within a specific time-span. A work schedule is a table that
summarizes the tasks to be performed in a research project, the duration of each activity and who is responsible
for the different tasks. A Gantt chart is a planning tool that depicts graphically the order in which various tasks
must be completed and the duration of each activity.(13) The first draft of the work plan should be prepared
when the project proposal is being developed, so the schedule can be discussed easily with the relevant
authorities. A more detailed work plan should be prepared after the pre-test in the study area. There should be
no hesitation in revising work plans as necessary, based on a reassessment of what can be realistically
accomplished in the coming months. Table (2) in the main text and Table (3) in Annex (II) illustrates the concept
of a work plan in a Gantt chart and a schedule.
Table (2) Example of a Gantt showing the tasks and time dimension
1
Time
Task
2
3
4
5
6
7
8
9
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
Literature review
Submission of proposal
Design of a research plan
Getting permissions &
approvals
Designing sample frame
Design & testing
questionnaire,
Conducting pilot study
Designing final
questionnaire
Editing of completed
questionnaires,
Analysis of data
Report up of findings
Meet with committee +
submission of final report
Presentation of final
research product(s)
7 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.
Figure (III) Questions you should ask when designing methods & materials
What new information do we need?
What approach will we follow to
Collect this information?
What tools do we need to collect it?
Where should we collect it?
How many subjects do we include in
the study and how do we select them?
When and with whom will we collect the data?
What will we do with the collected data?
Selection of variables
Selection of type of
study
Selection and development
of data collection techniques
Sampling
Plan for data collection
Plan for data processing
and analysis
(Module 13)
Are we likely harming anyone as a result of the study?
Ethical considerations
How can we determine whether our methods for
data collection are correct before implementing
the study?
Pre-testing the
methodology (piloting)
Note: The steps are interrelated. The process is usually cyclical in nature. After completing a step, you should
review previous steps to ensure consistency in your proposal.
The Budget:
The budget request should be realistic for the project and reflect the goals of the project. It must also be
consistent with the requirements of the project. It should request sufficient resources needed to carry out the
project, not be excessively high. Should be complete, unambiguous and carefully review your budget to ensure
that ineligible items do not appear in it. Most reviewers of projects look carefully at the proposed budgets to
find evidence of careful reflection and realistic project planning.(16) It should how much the study costs for
8 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.
categories and Justification. The categories should show the total cost for each item. That is personnel, supplies,
transport and; others preferably in a schedule. Justification means providing strong evidence that ensures
against cutting the budget. It describes why the different items are needed as shown in the schedule. An
example of this is shown in Annex II.
6) Why do we write the proposal?
Why a good preparation is needed? A good preparation for a research proposal is necessary as: this is vital for
grant application in a competitive environment because funding is very competitive. It assists the researcher in
project formulation, planning, performance and monitoring of the research. The quality of the proposal
contributes to the evaluation outcome and a poorly prepared proposal may not be considered at all or cannot
be considered fairly.(5) Furthermore, it shows how the researcher thinks and presenting his ideas for review and
criticism.
7) Annexes:
References List (Written in Vancouver Style or as the required by instructions)
Map of the area etc.
List of abbreviations (if applicable)
Data collection instruments e.g. the questionnaire if any, any tool or equipment
Practical points
Before start writing think of your readers.
Stick to the instruction and guidelines of the institution, journal or funding agency.
When stating and analyzing your problem into dependent and independent put it in
operational terms i.e. whether you want to describe, associate, compare or predict the
relationship between the two.
State your objectives into operational term as general and specific. You should show in the
general objective what you want to do using an action verb, where you want to do it, when
and why you want to do it. The first W indicate your intension, the second the study area,
the third during which time and the last one refers to the specific objectives.
In designing your methods and material address the 10 questions shown in Table (2)
In your work plan show the tasks to be performed; when and where the tasks will be
performed; and who will perform the tasks and the time each person will spend on them.
See Annex (II)
Your budget request should be realistic for the project and reflect the goals of the project.
See Annex (III)
References List (Written in Vancouver Style or as the required by instructions)
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8) Annexes
Annex (I) Refrences
1) Andrew J. Friedland and Carol L. Folt. Writing Successful Science Proposals [Internet]. SECOND EDI. New
Haven & London: Yale University Press; 2009. 222 p. Available from: https://www.amazon.com/WritingSuccessful-Science-Proposals-Second/...%0A
2) University DB. How to Write a Research Proposal [Internet]. 2009. Available from:
www.dbu.edu/uwc/documents/HowtoWriteaProposalTemplate.pdf
3) U i e sit of “outhe Califo ia. O ga izi g You “o ial “ ie es ‘esea h Pape : W iti g a ‘esea h
Proposal [Internet]. 2017. Available from: www.usc.edu/writingguide/researchproposal
4) Sidik SM. How to Write a Research Proposal Articles. Fam Physician [Internet]. 2006;13(3):4–7. Available
from: https://www.researchgate.net/profile/Sherina_Mohd_Sidik/publication
5) C a le G, O “ulli a E. Ho to W ite a ‘esea h P oposal a d “u eed. 2007; Fe ua . A aila le
from: http://www.worldscientific.com/doi/pdf/10.1142/9781783267606_fmatter
6) Wong PTP. How to Write a Research Proposal [Internet]. 2002. Available from:
http://www.drpaulwong.com/how-to-write-a-research-proposal/
7) Utah Valle U i e sit : W iti g Ce te . ‘esea h P oposal Fo ats [I ternet]. 2017. Available from:
www.uvu.edu/writingcenter
8) Reilly L. How to Write a Research Proposal [Internet]. 2009. Available from: www.uwa.edu.au
9) Paul T. P. Wong. How to Write a Research Proposal. Available from: http://www.drpaulwong.com/howto-write-a-research-proposal/
10) Parts WT, Sections H, Community WT. Wiki How to Write a Research Proposal. :3–5. Available from:
www.wikihow.com/Write-a-Research-Proposal
11) Shapek R. Writing assignment series How to write a research proposal [Internet]. 2011. Available from:
www.studygs.net/proposal.htm
12) Marja J. Verhoef RJH. Writing an Effective Research Statement [Internet]. Report. Calgary, Alberta,
Canada; 2008. Available from: www.ais.up.ac.za/health/blocks/block2/researchproposal.pdf
13) Brownlee A, Publishers KIT. Designing and Conducting Health Systems Research Projects Designing and
Co du ti g Health “ ste s ‘esea h P oje ts Volu e I : P oposal De elop e t a d Field o k
[Internet]. Vol. I. 2003. 1-352 p. Available from: www.archives.who.int/prduc2004/Resource_Mats/
14) The University of Melbourne. Writing a Research Proposal [Internet]. 2015. Available from:
www.services.unimelb.edu.au/academicskills
15) FindAPhD.com. Writing a Good PhD Research Proposal [Internet]. Sheffield, S1 2NU, UK.; 2017. Available
from: https://www.findaphd.com/advice/finding/writing-phd-research-proposal.aspx
16) National Science Foundation. A guide for proposal writing [Internet]. Arlington, Virginia; 2017. Available
from: http://www.nsf.gov/pubs/2004/nsf04016/nsf04016.pdf
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Anennex (II) example of a work schedule
Table (3) Factors associated with maternal mortality, Mongo district, Zambia(13)
11 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.
Anennex (III) example of a budget
Table (4) Costs involved in fieldwork for a maternal mortality study Mongo district, Zambia (13)
12 | P a g e * smart for mean specific, measureable, achievable, reliable, time limited, feasible, observable and realistic.