INTRODUCTION OF DIGI In Malaysia, DIGI.Com Berhad (DIGI) commenced operations in May 1995 when it launched its fully digital GSM 1800 MHz services, the first digital mobile communications service in Malaysia. Digi offers mobile voice, roaming and value-added services on both prepaid and contract bases. Digi is the first telecommunication industry to launch and operate a fully digital telecommunication industry to launch and operate a fully digital cellular in Malaysia. CORPERATE IDENTITY Digi renewed philosophy ‘Let’s Inspire’ builds on the solid data- focused operations established over the last four years to bring high-quality mobile internet services to a growing number of internet-loving customers. The launch also comes as the company marks 20 years in connecting Malaysians to mobile services. Digi had introduced four distinct propositions as the bedrock of its brand promise to give valued customers a differentiated experience such as Digi Live, Digi Value, Digi Easy and Best for Internet. Digi has invested significantly over the years to transform all areas of the business to stay ahead Location strategy Besides Digi, still have a few of telecommunication organization in Malaysia. Digi had selected the strategy location as for set up their branches, such as a crowded people location, transportation convenient location, and mostly they will choose the location which is the area’s customers are highly affordable and available. Not only location, Digi also did promotions all the time. Beside promotions, Digi also involved in some education fairs as to get more people to know about the organization. Example Digi main feature is the “I will follow you” rings a bell. There is also the funny yellow plump fella that follows you everywhere you go, or maybe the quack quaking yellow ducks. All of that advertisement that Digi made are tried to attract more people to get use to the organization. Digi also set up a lot of booth at different location to survey different type of customers. As I’ve mentioned. Digi survey customers for their feedback, in other words, Digi are trying to get what the customers required and in terms Digi will keep on upgrade their service for all their loyal customers. In exchange, customers give the feedback and Digi in order to upgrade the services. For some secluded places, there is no Digi’s shop or even a small booth, so Digi has selected few agents to get into that certain area and promote Digi to that area’s people. In this way , not only in big city, but for the certain small villages peoples also can get to know of Digi organization. As my point of view, Digi organization is a very successful telecommunication company in Malaysia and brings us to the trends and affordable telecommunication world. As we can see, Digi did a lots of advertisement via Television, Radio, Newspaper and so on in order to attract people to use their services and yet they provide a very good services and a lots of promotion to satisfy all the Digi users. Example, Digi has recently released a promotion to all the students that we knows as Digi campus