KECERDASAN KOMPUTASIONAL Konsep dan Aplikasi

This book talks about Communication Planning, a study in communication science that is widely adapted from the study of the Communication Strategy. Planning is an important part or phase in various social actions, including communication. In the science of management for example, planning is the initial stage of a series of management processes, namely Planning, Organizing, Actuating, Controlling, and Evaluating. Communication Planning is a written statement about a series of actions on how a communication activity will or should be done in order to achieve the behavioral changes in accordance with what we want (Bajari, 2007). Communication Planning is widely used in organizational communication in the broad sense, both in the internal communication organization and communication outside the organization. As an illustration, a company leader who will give a speech in front of his employees, will certainly prepare his speech by making a small note so that his speech does not deviate from his goal. Or, a party politician who will be campaigning in the legislative elections will prepare in such a way that his communication planning is effective and communicative, in the hope that audiences are sympathetic to him. These two illustrations illustrate the importance of planning for communication success. This Communication Planning Book contains various theoretical and practical studies compiled with a number of illustrations and case study notes from various events, from communication planning stages, audience targets, analysis Communication Planning situation, strategy and media planning, message planning and operational message planning, and evaluation of communication planning. This book was born from the collaboration of the thoughts of a group of graduate students of the Faculty of Communication Sciences Padjadjaran University, which background of profession and experience diverse. Therefore, the authors recognize the presence of this book is still a lot of shortcomings. Nevertheless, the authors hope the presence of this book can also be useful for anyone interested in learning communication. On this occasion, the team of authors express an infinite gratitude to Dr. Atwar Bajari, M.Si., as a guidance counselor, who always encourages and motivates the team of authors to produce this book and complete the study. Similarly, to all lecturers in the Unpad Fikom Postgraduate Program, which has opened the horizon of the author's team thinking. Of course, the author's team also expressed gratitude to all those who provide support and contribution to the publication of this book, family, friends and friends, both morally and materially. Hopefully this book can be a valuable book even if it is just a drop of dew. Regards.

ABSTRAK Tujuan dari penelitian ini adalah menganalisis inovasi kebijakan publik dalam perspektif konseptual dan empiris disertai dengan berbagai contoh penerapan kebijakan publik yang berbasis inovatif dari berbagai daerah. Inovasi kebijakan publik sebagai sebuah keniscayaan secara prinsip dan substantif akan memberikan penguatan dalam merespon dan menyelesaikan problematika kebijakan publik yang berlangsung di tengah masyarakat. Metode yang digunakan adalah pendekatan kualitatif. Teknik yang dilakukan oleh peneliti adalah survei literatur akademis di bidang keilmuan kebijakan publik guna memperoleh konsep-konsep yang relevan dengan kajian inovasi kebijakan publik. Sedangkan pengumpulan data dilakukan melalui penelusuran berbagai sumber baik dari dokumen pemerintah maupun pemberitaan media massa cetak dan elektronik sebagai data sekunder yang kemudian diolah dan dideskripsikan dalam bentuk narasi sesuai dengan kebutuhan data. Kemudian dilakukan analisis data berdasarkan teori dan konsep kebijakan publik serta selanjutnya dilakukan proses intreprtasi data. Hasil yang ingin dicapai dalam penelitian ini adalah adanya upaya-upaya inovasi kebijakan publik yang berdimensi kebaruan dan kemanfaatan sehingga diharapkan dapat memberikan dampak pada upaya yang lebih kongkrit dan membangun partisipasi masyarakat secara berkesinambungan. Inovasi diterapkan bukan hanya pada tahap evaluasi kebijakan publik akan tetapi diterapkan sejak awal perencanaan kebijakan publik, implementasi dan evaluasi kebijakan publik. Keyword : Inovasi Kebijakan Publik, Kebijakan Publik.