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The Internet is very influential in everyday life in the community. The Internet is used by students as a means to facilitate school work. The Internet also includes a very influential medium in the business world. With the internet business actors can easily do promotion and socialization to the public about the products it offers. So as to save the cost of promotion issued by the company. The purpose of this research is to find out how much influence the internet in everyday life. The method used is descriptive method. This method is used because in this research is done the description of the problem. The result of this research is to know how the influence of business development with social media. The results of this study are described by the findings found in the discussion that social media is very large effect on business activities. It is proven in this research that business actors, social media can be used as a means to promote the products offered. For consumers, social media acts as a provider of information about prouduk and price offered so that consumers can compare product specifications offered between manufacturer one with other manufacturers
Sheikha Vitriani
PERAN MEDIA SOSIAL TERHADAP KOMUNIKASI DIGITAL2021 •
Around 63 million Indonesians are currently active as internet users and 95% of Indonesians who use the internet to access social networks. This new age of media makes social media like a virtue for building social interactions indirectly or digitally. So that social media has an important role in the continuity of communication carried out digitally. The purpose of this study is to find out some of the important roles of social media in the sustainability of communication activities carried out digitally. The role of social media in digital communication can include politics, learning methods, promotion of buying and selling, and religious activities.
ABSTRACK The role of social media that is supported by various social features about the trade become the main choice for producers to peddle various product with competitive price. The online media that is currently in demand by people of all ages makes it a very promising business opportunity, just by posting the product photo it will be seen by people with a very wide reach, and work as an online shop by peddling the product does not have to go out enough at home alone by utilizing various social features and online media to post the photo. This is what attracts the producers. Want to do business through online media in this digital era is very profitable. From the results of this study shows PT. JAFRA conducts marketing communications such as advertising, promotions, sales, events as an effort to socialize and recruit some people to join as team as a busy jafra reseller / consultant to help solve skin problems experienced by consumers. With the free consultation can attract parcel summers to be more familiar with the product and look for which product for their skin needs. Choosing a product to be marketed through online media requires knowledge of a product and find out whether the product is selling in the market. Business with low capital and profits from selling personal missteps. With the online media and various social features, this is used as a reference to continue to socialize product jafra as a skin care made from natural and provide many benefits for consumers who use.
2024 •
Penelitian ini bertujuan untuk menganalisis dampak yang diperoleh media social dalam melakukan pemasaran dan menarik minat konsumen. Saat ini teknologi sudah sangat berkembang, dimana sebagian besar masyarakat sudah menggunakan internet dan juga media social sebagai penentu gaya hidupnya. Termasuk dalam aktivitas sehari-harinya, seperti transaksi bisnis, komunikasi jarak jauh, dan masih banyak lainnya.Di situasi saat ini sangat mudah untuk dimanfaatkan para pelaku bisnis terlebih dalam pemasaran dan menarik perhatian konsumen untuk membeli produk atau layanan jasanya.karena dengan adanyaa media social, informasi yang diberikan sangat cepat untuk diterima dan disebarluaskan. Kata Kunci :Media social, strategi pemasaran, minat konsumen.
2018 •
At this time, the development of technology and information in various fields is very rapid, especially social media which is currently in great demand by all teenagers up to adulthood. Social media can be a medium of business promotion media and plays a major role in increasing product power and selling power in the market while enhancing market competitiveness. In promoting a product it is important for consumers to know what they want and what products they want to buy. Therefore, social media plays an important role in increasing the value of a product. Because social media can promote products we sell to consumers in detail and for free. In addition, social media users are increasing every year and can indirectly improve business opportunities through social media. In this application, the method used is the collection of data from the observation of the use of social media and develop data and competition buying and selling with social media. The analytical approach used is the objective method. The impact of the application of social media as a media campaign is able to introduce and encourage products sold to be known by consumers. Increase revenue and profits from sales and earn loyal customers.
Jurnal Optimun UAD
PERAN BUZZER MEDIA SOSIAL DALAM MEMPERKUAT EKOSISTEM PEMASARAN DIGITAL2020 •
This article explains the role of social media buzzers that discuss the Pasar Kakilangit Mangunan Bantul to residents through hashtags which have become trending on Twitter topics. With creative content such as; videos, memes and texts, social media buzzers receive unique approval from Kakilangit Market to citizens. Through the hashtag #PasarKakilangit which can be included in the Twitter Indonesia trending topic, the buzzers together support the promotion of Pasar Kakilangit products to viral and widely known by citizens. The presence of social media buzzers has built a new culture and new knowledge of the importance of trending Twitter topics in increasing the promotion of digital products and services. This article proves that media buzzer has supported positively in strengthening the digital marketing ecosystem.
2023 •
The purpose of this study is to investigate the influence of digital marketing, product innovation, and social capital on the successful improvement of marketing performance. The approach used for sampling was non-probability sampling, specifically quota sampling. This study used a sample size of 100 respondents, selected based on the criteria of MSME Coral and Ornamental Fish Product in Makassar. The data collection approach used in this study involves the use of a questionnaire that uses a Likert scale as a measurement device. A quantitative research approach was used to collect primary data. The data was analysed using multiple linear regression analysis with the help of SPSS software. Based on the results of this study, it was seen that the p values associated with the variables of social capital and its impact on marketing performance were in excess of the conventional significance level of 0.05. In addition, the t value obtained from the t table is lower than the critical value of 1.985. Based on these findings, it is shown that there is no substantial impact of Social Capital on the marketing performance of MSMEs Coral and Ornamental Fish products in Makassar.
ABSTARCT Business is the process of swapping between seller and buyer to gain profit between seller and buyer, business can be done by anyone, either small child, teenager, or even old enough. Prof. LR Dicksee states that a business is a form of activity that aims to gain profit for those interested or undertakes the activity, Hooper also insists that the business is a complex whole in the areas of industry and sales, basic industries, processes, manufacturing and networking industries, insurers, banking, distribution, transportation and others who then enter the whole in the business world. The goal benefits for those who work it. In today's social media is a very popular media by the community, the community desperately need social media as a tool to share stories, share knowledge, and many others, Social media can also dapet serves as a medium of advertising that is used by businessmen to trade goods it sells. In theory, social media is a media that its users can easily share information. Many social media is often used by users of social media. Today's society has started to be creative to start a business, organize business, and run its business. With this social media, people can become more creative because the features that exist in social media is very easy for business people to start a business, manage the business, and run the business. Therefore social media is very influential for businessmen to market their products in social media because the profits earned by the business can be very ascending. Why? Because today's social media is a place to share stories, information and search for information about any place in the world, more and more users are using this social media, more and more businesspeople are using social media as a tool to promote the products they sell, of course the influence of social media that greatly influences the factors to manage the business for the business people, of course the ways will give the sellers a huge advantage.
Artefacto. Pensamientos sobre la técnica 2
Artefacto. Pensamientos sobre la técnica 21998 •
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