Do rituals promote social cohesion?
Dimitris Xygalatas
Department of Anthropology, University of Connecticut, USA
Introduction
Rituals are strange – if not to those who enact them, certainly to outsiders. They involve
large expenditures of time, effort, and resources but offer no obvious benefits and often
have no apparent purpose. (Think of all the extravagant rituals of the British monarchy
that seem utterly comical to any foreigner.) But there is strange, and then there is
dangerous: Some rituals can involve high levels of stress, effort, and pain, and pose
serious risks for their practitioners. Examples of such extreme rituals include being stung
by a swarm of venomous bullet ants, getting nailed on a cross, and walking on fire. Given
such high costs, the prevalence of those practices around the world and throughout
history constitutes an evolutionary puzzle (Xygalatas 2012).
Based on ethnographic observations (the human activities and relationships
anthropologists observe in the field), various scholars have argued that the answer to this
puzzle lies in the social functions of these rituals. Specifically, the reason such behaviors
survive despite the risks they involve is that they contribute to social cohesion, that is,
they strengthen the bonds between community members by producing emotional
alignment (shared emotions), fostering collective identities, and promoting solidarity
(Atran and Henrich 2010; Sosis 2003). For example, sociologist Emile Durkheim (1915)
described a phenomenon he called “collective effervescence”: an ecstatic feeling of
togetherness, which is experienced by participants of high-arousal rituals and makes
them feel one with the group. My colleagues and I investigated this phenomenon by
measuring heart-rate activity among performers and spectators of a fire-walking ritual in
Spain (Konvalinka et al. 2011). Our measurements revealed the physiological markers of
collective effervescence, showing that people’s heart rates were synchronized during the
ritual, irrespective of their physical activity, and that this extended not only to active
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performers but even to local spectators. My ethnographic research in the village
suggested that this physiological alignment was also felt at the level of subjective
experience: Participants reported that during the ritual they felt that they became one with
the crowd, and this event changed their relationship with other participants, bringing them
closer together.
Nonetheless, there is still a gap between these phenomenological reports (related
to participants’ own lived experience), and our physiological measurements. If ritual
intensity really contributes to social cohesion, then we should be able to see the effects
of participation at the behavioral level. But how can we measure a vague concept like
social cohesion? The answer to this question depends on what is theoretically interesting
as well as feasible in a real-life setting. Anthropologists can convey a sense of this
cohesion by looking at everyday interactions between participants, but such anecdotal
evidence is highly subjective and is hard to systematize and quantify. Taking a more
quantitative perspective, one could use surveys, for example asking participants to rate
how close they feel to their peers or to the group as a whole. The problem with this
approach is that self-reports are often poor indicators of actual behavior, as they are
plagued by various biases and serious limitations in individuals’ awareness and
introspective abilities (Xygalatas & Martin 2016). In addition, self-reports are particularly
problematic when they relate to traits and behaviors that are regarded as positive or
desirable, because people are more likely to exaggerate these desirable traits (which is
why this problem is known as “social desirability bias” (Fisher 1993). Alternatively, one
could try to measure specific aspects of those interactions, such as how often people
touch one another or how frequently they visit their peers after performing the ritual
together. However, in the context of a collective ritual that can involve hundreds or
thousands of participants, the logistics of such an undertaking would probably be
unmanageable.
And then there is the issue of ritual intensity: Since we are interested in examining
the effects of extreme rituals, we need a measure of this extremity, which is our
independent variable (the thing that we expect to be the cause of something else). In an
ideal world, we would be able to manipulate this variable by randomly assigning people
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to varying degrees of ritual intensity. This is what Elliott Aronson and Judson Mills (1959)
did in a study where they asked college women to take a test in order to be admitted to a
reading group. In the severe condition, the test required participants to read out a series
of sex-related, obscene words, which were aimed to provoke embarrassment. In the mild
condition, participants read a series of words that were not obscene, and in the control
condition, there was no test. After they joined the group, researchers asked the women
how interesting they found the group’s discussion sessions (which were the same for all
conditions). Those participants who went through the embarrassing initiation reported
liking the group more.
At the time, Aronson and Mills’ study made a seminal contribution to social
psychology. However, it lacked what we call ecological validity, i.e., the ability to make
reasonable generalizations about real-life situations based on what was observed in the
laboratory. The experiment was conducted among college students, who went through
an artificial task that was neither framed nor perceived as a ritual, in order to join a group
of little or no personal importance to them. Moreover, the embarrassment task did not
even come close to the kinds of costs involved in real-world, high-intensity rituals.
In fact, such rituals could never be studied in a laboratory setting, for a variety of
ethical as well as practical reasons. For example, an institutional review board (a
university committee that oversees the ethical treatment of participants in research) would
never allow an experimenter to subject people to some of the excruciating ordeals found
in some hazing or initiation rites. But even if they did, and even if researchers managed
to convince people to participate in such a study, these activities would be meaningless
outside of their natural context. An important factor underlying the prosocial effects of
ritual is the fact that all participants regard the actions involved as sacred. Indeed, in our
study of the Spanish fire-walking ritual, we found that the emotional alignment brought
about by the ceremony extended only to locals (including both performers and spectators
of the ritual), who shared the same cultural background as the fire-walkers. The outsiders
who came to watch the ritual as curious tourists did not experience this emotional
alignment (Xygalatas et al. 2011).
These limitations, however, do not mean that we have to give up. In fact, there are
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many scientific areas where true experiments (involving a manipulation and random
assignment) are often practically impossible (think of astronomy) or ethically
unacceptable (think of epidemiology), but those areas apply rigorous scientific methods
nonetheless (Diamond and Robinson 2012). The scientific process consists in systematic
observation that leads to the formulation and examination of testable hypotheses about
cause-and-effect relationships between variables. This can be done both in the laboratory
and in a more natural setting. But while in the laboratory the experimenters manipulate
the variables of interest, in a naturalistic experiment (also known as a quasi-experiment)
these variables occur “in the wild.” Thus, instead of taking the phenomena or people we
wish to study out of their natural context and moving them into a lab, we take the lab into
context by moving it into the field (Xygalatas 2013).
Setting
In order to test the effects of ritual intensity on prosociality, I needed to find some really
extreme rituals. There are many such rituals in the world, but few are as intense and at
the same time as widespread as the Thaipusam Kavadi. This ritual is performed by
millions of Tamil Hindus in India and around the globe in honor of Lord Murugan, the
Hindu god of war, also known as Kartikeya. The Thaipusam festival involves a ten-day
period of fasting and prayer that culminates with the kavadi ceremony, which involves
piercing the body with sharp metallic objects. Although women do not engage in the
extreme forms of this ritual (they either have a single piercing or just a scarf around their
mouth), men can have hundreds of piercings throughout their body, ranging from needles
and hooks from which they hang lime fruit to skewers and rods the size of broomsticks
pierced through their cheeks. These rods are often so long and heavy that the bearer has
to support them with both hands to prevent tearing of the face. Once these piercings are
in place, devotees embark on a several-hour-long procession to the temple of Murugan,
each carrying a kavadi attam. The kavadi is a large structure made of bamboo, wood, or
metal and decorated with flowers and peacock feathers. It can weigh over 40 kilograms
(almost 90 pounds) and is carried on the pilgrims’ shoulders throughout the entire
procession (the word kavadi in Tamil literally means “burden”). Some devotees walk on
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shoes made of nails; the rest walk barefoot, which can be terribly painful because this
ritual is typically performed in tropical places, where the sun makes the asphalt scorching
hot. In addition to all this, some practitioners drag enormous chariots the size of minivans,
using chains that are attached to their skin by hooks. To make matters worse, temples of
Murugan are traditionally built on hilltops, which means that pilgrims have to carry their
kavadi all the way to the top of the hill, where they can finally have their piercings
removed. During the entire procession, they are not allowed to drink, eat, or speak, and
they never put their burden down. Clearly, this is a very intense ritual, and in order to
study it, I decided to go to Mauritius.
Mauritius is a tiny island nation in the middle of the Indian Ocean. Although it was
one of the last places in the world to be inhabited by humans, it is one of the most diverse
societies in the world and home to a great variety of religious traditions (Xygalatas et al.
2016). Participation in the kavadi is massive in Mauritius, not just by Tamils but by all
Hindus and even by members of other religious groups. The ceremony is organized by
hundreds of temples all over the island, some of which draw thousands of participants.
This was exactly the kind of context I was looking for.
Methodology
Before conducting a field experiment, one must become familiar with the local culture and
establish a social network of connections with participants, local assistants, and
gatekeepers (key local contacts who are in position to provide or facilitate access to
informants). And the only way to do this is by conducting ethnographic fieldwork, that is,
by living with the local community, participating in people’s everyday lives, and observing
their customs and behaviors. This is a very time-consuming, demanding, often frustrating,
but ultimately extremely rewarding process. In this case, it took me almost two years of
fieldwork and preparation before I was able to run this experiment. Moreover, field
experiments such as this one involve the combination of various methods and skills, as
well as a lot of labor, which means that a single researcher cannot easily conduct this
kind of study. For this specific study, I brought together an interdisciplinary team
consisting of experts in religious studies, anthropology, psychology, statistics, and
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computer coding, as well as a group of local research assistants.
We designed a field experiment (Xygalatas et al. 2013) with the goal of testing two
hypotheses. First, based on previous empirical and theoretical work on the communal
effects of rituals ( Konvalinka et al. 2011; Norenzayan & Shariff 2008; Sosis & Ruffle
2003), we hypothesized that ritual intensity would increase prosocial behavior for the
entire community. And second, based on psychological studies of social identification
(Tajfel, Billig, & Bundy 2005; Festinger 1962) and evolutionary theories of parochial
altruism (directed preferentially towards members of one’s group) (Choi & Bowles 2007;
Ginges, Hansen, & Norenzayan 2009), we hypothesized that ritual intensity would
increase participants’ affiliation with their religious subgroup at the expense of more
inclusive superordinate (larger, more inclusive) identities.
In a field setting, we cannot always manipulate our key variables, so we need to
find situations where these variables occur naturally (which is why this is also called a
naturalistic study). The kavadi ritual in the town of Quatre Bornes provided ideal situations
for this study. Within the span of a few days (i.e., during the Thaipusam festival), the same
people perform two dramatically different types of rituals at the same place, in the context
of the same festival: a low-intensity collective prayer that involves three hours of chanting
and singing, and the high-intensity kavadi ordeal that involves all the painful activities
described above. Moreover, there are many devotees who take part in the high-intensity
ritual without engaging in any of the painful activities: They do not have any piercings,
they do not carry a burden, and they do not walk barefooted or on nails – they simply
accompany the procession as pilgrims. Thus, this setting provided three naturally
occurring conditions: a low-ordeal group, a group of high-ordeal performers, and a group
of high-ordeal observers.
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Image 1: A “high-ordeal performer” accompanied by “high-ordeal observers” during the ritual.
Image 2: In addition to carrying the kavadi, many participants also drag chariots by chains
attached to their skin by hooks.
7
During the festival, we recruited eighty-six men (that is because, as you will
remember, only men engage in the extreme forms of the ritual). Specifically, we tested
thirty-five participants after the “low-ordeal” collective prayer and fifty-one participants
after the “high-ordeal” kavadi ritual, including people who had performed the painful
ordeal and others who had merely observed it. All of our participants were members of
the same Hindu community, lived in the same neighbourhood, worshipped the same
gods, and attended the same temple. Importantly, the people in our sample took part in
both rituals, and even the observers had participated as performers in the past. This
allowed us to make a reasonable assumption that any behavioral differences observed
between these groups as they went through each ritual would be due to the nature of the
ritual actions involved and not due to self-selection bias, that is, due to pre-existing
differences in participants’ personalities.
Immediately after each ritual, our local assistants approached participants and
invited them to enter a room near the temple, where they were presented with a short
questionnaire (written in the local Creole language) that we used to collect demographic
information, ratings of the perceived painfulness of the ritual experience, and reports on
social identity. Our design involved a comparison between people’s identification with a
more exclusive, parochial religious group (Mauritian Hindus) and a more inclusive,
superordinate national identity (Mauritians). Although my ethnographic work suggested
that these two identities were not binary (people felt both Hindu and Mauritian, not one or
the other), we were interested in seeing how the intensity of religious rituals, which are
meaningful reminders of the more parochial affiliation, might affect the dynamic overlap
between these two social identities. For this reason, our questionnaires used continuous
sliding scales on a screen, which were anchored by one of these identities at each end.
In other words, imagine a straight line ranging from “Hindu” to “Mauritian”, where
participants can choose which exact point on the line best represents how they feel. This
allowed us to see under what circumstances people viewed themselves as being more
Hindu or more Mauritian. Using the same type of question, participants also reported on
their views of the other main ethno-religious groups on the island, so that we could see
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how ritual participation would affect attitudes towards religious outgroups such as
Christians and Muslims.
Pain is a subjective sensation, so self-reported measures are the best way to
assess it. The same goes for social identity, which is an intangible and subjective concept.
However, as we mentioned, self-reports of prosociality are not reliable, so it is best to look
at people’s real behaviors. But what kinds of behaviors? In other words, we needed to
operationalize prosocial behavior, that is, to define this phenomenon in terms of a specific
manifestation that could be measured precisely. Although there are numerous ways of
assessing nonverbal behavior (Manusov 2005), one of the most common paradigms in
the study of prosociality focuses on economic interactions, because they involve actual
monetary costs that are salient to the participants, forcing them, quite literally, to put their
money where their mouth is. However, one problem with economic experiments is that
they often feel alien to participants because they do not resemble real-life economic
exchanges. To deal with this problem, we looked at how much money people chose to
donate to a charity, a task that was familiar and felt natural to our participants. And to
avoid demand characteristics (participants changing their behavior when they know that
they are taking part in an experiment), we presented the task outside of the context of the
experiment.
After they answered our questionnaire, we paid participants 200 Mauritian rupees
(a substantial amount) as compensation for taking part in the study and thanked them for
their participation. However, as they exited the room, a confederate (an actor who is
actually part of the experiment) informed them of a local charity and asked them if they
would like to make a contribution from their earnings. If they agreed, they were shown a
private booth where they could make their contribution. This was done to ensure
anonymity, because people behave differently when they know that their behavior is
publicly accessible. To facilitate a variety of choices in the amount people would donate,
we had made their payments in ten coins of 20 rupees each, which provided them with a
behavioral scale of 1-10 right in their pocket.
The need to observe anonymous behavior raised both ethical and practical
problems. How could we record people’s choices without compromising their anonymity,
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which was crucial to our design? To solve this problem, we used a system of marked
envelopes that the confederate handed to each participant for their donation. The
envelopes contained a hidden serial number, which could be linked to participants’
answers to the questionnaire without revealing their name. In fact, we never recorded
their names, so we could not trace their personal data even if we wanted to.
This design allowed us to compare a high-arousal ritual with a low-arousal one.
But to get a more complete understanding of the relationship between ritual intensity and
prosociality, we would also need a control group. For this reason, we returned to the same
location several months later and collected data from a different group of fifty locals
outside of the context of the ritual. This allowed us to get a baseline measurement of
prosociality within that community.
Results
Our first prediction was that the painful ritual would incite more prosocial behaviors among
all attendants, irrespective of their role. Our results confirmed this prediction. After taking
part in the “low-ordeal” collective prayer, participants donated an average of 81 rupees.
On the other hand, after attending the “high-ordeal” kavadi ritual, people on average
donated 151 rupees – a difference that was highly significant. But when we compared
performers to observers of that ritual, there was no significant difference between the
groups. In other words, everyone who took part in the high-intensity ritual was more
generous. As for the control group, they donated an average of 52 rupees, which was
significantly lower than even the low-intensity ritual. To examine the effects of ritual
intensity more closely, we looked at the relationship between pain and donations. We
found that there was a positive correlation between the two variables, meaning that the
more participants suffered during the ritual, the more money they donated to the charity.
Taken together, these findings suggest that a) collective rituals can have positive effects
on generosity; b) those effects are amplified by ritual intensity; and c) they can extend to
the entire community.
Our second prediction was that the painful ritual would have an effect on social
identification, resulting in stronger identification with the religious ingroup at the expense
10
of more inclusive social identities. However, the results suggested a more interesting
story. Specifically, we found that higher pain drove people to identify more with the
inclusive Mauritian identity. Similarly, we found that those who took part in the painful
ritual saw not only themselves but also other religious groups, i.e. Christians and Muslims,
as being more Mauritian. These results suggest that participation in the high-intensity
ritual led to an expansion of the prosocial circle for this community.
Image 3: Both performers and spectators of the high-ordeal ritual were significantly more
generous compared to participants in the low-ordeal ritual, who in turn were more generous
than the people who took part in no ritual (the control group).
Discussion
The results of our field experiment provide support for long-standing theories on the role
and function of extreme rituals. Specifically, we found that ritual intensity increased
prosocial behaviors and attitudes, an effect which applied to the entire community, that
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is, not only for those who underwent the painful ordeal but also for spectators of the event.
In contrast, people’s self-reported religiosity had no bearing on generosity. This confirms
research in the cognitive science of religion suggesting that religious prosociality is a
matter of situational factors (circumstances) rather than dispositional ones (personality)
(Shariff and Norenzayan 2007; Xygalatas and Martin 2016).
In addition, we saw that ritual intensity led participants to identify with a more
inclusive social identity and to see other social groups as being closer to that overarching
identity as well. In a different context, the ritual practices of a group might increase ingroup
cohesion at the expense of the outgroup, i.e., might serve to mark this group as distinct
from and superior to others. However, in the Mauritian context, the Thaipusam kavadi is
celebrated on a national scale and is frequently attended by members of other ethnoreligious groups, who co-exist in a relatively non-confrontational way (Xygalatas et al.
2017). In this context, this ritual serves as a celebration of Mauritian-ness, affirming the
inclusive nature of the superordinate Mauritian national identity (Gaertner et al. 1999;
Hornsey & Hogg 2000; Clingingsmith, Khwaja, & Kremer 2009). Once again, we are
reminded that human cognition and behavior are always situated (embedded) within
specific socio-cultural contexts, and we must take these contexts into account when
designing, conducting, and interpreting our studies (Henrich, Heine, & Norenzayan 2010).
However, each individual study only adds a single piece to the puzzle. Science is
a cumulative process, which means that in order to solve the puzzle of extreme rituals we
need to look at multiple lines of evidence. For example, although our study was the first
to quantify the prosocial effects of ritual intensity in a real-life ritual, it did not address the
question of how these effects come about, i.e., the specific mechanisms that drive the
effects. To answer this question, we can turn to other relevant findings from the disciplines
of psychology and anthropology.
One obvious feature of extreme rituals is that they involve a lot of effort and pain.
Numerous studies have demonstrated that the higher the cost of an activity, the more
meaningful and important it feels to its practitioners (Festinger 1962; Bem 1967; Norton,
Ariely, & Mochon 2012). And when this activity is performed in a collective context, then
this meaningfulness is extended to the entire group, leading to increased liking for fellow
12
participants (Aronson & Mills 1959; Gerard & Mathewson 1966). Similarly, research on
pain also shows that suffering can increase prosocial behavior (Olivola & Shafir 2011)
and sharing dysphoric (unpleasant) experiences can lead to increased cooperation
(Bastian, Jetten, & Ferris 2014). This can happen via the alignment of empathic
responses among ritual participants (Konvalinka et al. 2011; Xygalatas et al. 2011), the
formation of shared memories and narratives about their common experience
(Whitehouse 1992; Xygalatas & Schjoedt 2013; Schjoedt et al. 2013), and the activation
of powerful collective identities produced by this shared experience (Whitehouse &
Lanman 2014).
At the same time, performing a strenuous ordeal can signal commitment to the
community’s norms and values (Henrich 2009), because only those who are really serious
about their group membership would pay such a high cost to partake in the community’s
traditions. This is known as the costly signaling theory (Sosis 2000), and it has received
empirical support from anthropological studies. For example, those who pay higher ritual
costs enjoy reputational and cooperative benefits (Sosis & Ruffle 2003; Power 2017a;
Power 2017b) within their communities, and religious groups that have costlier ritual
requirements have better survival rates, i.e., are less likely to dissolve (Sosis & Bressler
2003).
Finally, extreme rituals might produce beneficial effects at the individual level. Such
rituals are often believed to have healing powers, and there might well be some healthrelated benefits to participation, whether these function merely as placebos or are the
products of such things as physical activity and socialization (Snodgrass, Most, &
Upadhyay 2017; Tewari et al. 2012). In addition, research suggests that despite the
suffering involved, the neurochemical effects of prolonged pain and exertion may bring
about feelings of bliss and euphoria (Fischer et al. 2014).
Extreme rituals have always puzzled scholars of religion, leading to fascinating
descriptions and speculations about their functions. These scholars proposed insightful
theories to explain the existence and persistence of those rituals, arguing that they play
an important role in boosting social cohesion and maintaining social order. However, they
lacked the proper scientific tools to put them to the test. Recent developments in research
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areas like the cognitive science of religion are now providing these tools by using new
interdisciplinary methods to shed fresh light on these age-old questions.
14
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