The goal of this discourse is to introduce scholars to business communication techniques. It is accomplished by: Exploring the idea of business communication abilities and describing the basics of communication. In addition, it recognizes and outlines the various modes of communication. Finally, it explains what is involved in commercial communication by outlining a list of the various communication abilities needed for company success recognizing numerous communication techniques, thoroughly describing them, and dealing with communication gaps in English. By completing this reading, a scholar should be able to describe the idea of business communication skills, Understand the necessity for business communication training and talk about the steps involved in communicating. In addition, describe the various forms of communication.

Communication is the nervous system of an organization. It keeps the members of the organization informed about the internal and external happenings relevant to a task and of interest to the organizationalobjectives. It is the process of influencing the action of a person or a group. It is a process of meaningful interaction among human beings to initiate,execute,accomplish or prevent certain actions. Communication is the lifeblood of an organization. Without communication an organization is lifeless and its existence is in danger. The term communication has been derived from the Latin word " communist" means common. The communication means to inform , to tell , to show or to spread information. It may be interpreted aqs interchange of thoughts or information to bring about understanding and confidence for a good industrial relations. It brings about unity of purpose , interest and efforts in an organization. 2: Objectives of study: a) To see the meaning of communication and digital communication. b) To study the types and means of communication & growth. c) To study the advantages of communication. 3 Research Methodology: Information for the present study is collected mainly from secondary sources and observation. Different books, journals, newspapers ,websites and other material are being consulted to get the information regarding the topic.. 4: Observation: A) Meaning of Communication: There are number of definitions of the term communication. 1) "Communication is the transfer of information from one person to another whether or not it elicits confidence"-Knoontz and O Donell. 2) " The process of passing information and understanding from one person to another. It is essentially a bridge of meaning between people by using the bridge of meaning a person can safely cross the river of misunderstanding.-Davis. Or in simple word "Communication means the transmission of information, ideas, emotions, skills by use of symbols, pictures, figures or graphs." 3) Digital communication: Digital communication means electronic transmission of information that has been encoded digitally. B) Types & means of communication: Basically organizations engage in two types of communication i.e. Internal and external communication. Internal communication comprises of such things as personal matters, the moral of the company, employees, their motivation and in general the control of the flow of information within the company

Now a day, communication has become central part of management. It has been used by different business houses like sole trading, partnership and joint stock companies in their different managerial and non-managerial activities. Its role is inevitable not only in the business organizations but also in our day to day life. Communication is the transformation of information from one person to another to fulfill common interest. It is the exchange of facts, opinions, ideas suggestions and other information. This paper deals with the relevance and role of communication in business organization. Academic Voices, Vol. 2, No. 1, 2012, Pages 23-27 DOI: http://dx.doi.org/10.3126/av.v2i1.8281

An effective way to perpetuate an academic discipline is to identify and to define its intellectual and historical roots, then to set such roots in the foundation textbooks and courses of the discipline. In that regard, Business Communication still struggles to establish its roots when compared to other disciplines in business schools, particularly Management. For this study, we undertook an extensive review of significant scholarly works on Business Communication as a discipline. We discovered there are prevalent themes in the broader context of rhetoric, technology, culture, dissemination, and impression; and this was confirmed by our examining the tables of contents for five leading Business Communication textbooks. We also found in the tables of contents for five leading management textbooks that all professional communication areas were placed under the leading function. Based on these findings, we recommend that Business Communication scholars, authors, and teachers embrace th...