Organization Management Journal
ISSN: (Print) 1541-6518 (Online) Journal homepage: https://www.tandfonline.com/loi/uomj20
Business schools: ethics, assurance of learning,
and the future
Bruce Warren , Susan D Sampson & Erin McFee
To cite this article: Bruce Warren , Susan D Sampson & Erin McFee (2011) Business schools:
ethics, assurance of learning, and the future, Organization Management Journal, 8:1, 41-58, DOI:
10.1057/omj.2011.5
To link to this article: https://doi.org/10.1057/omj.2011.5
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Organization Management Journal (2011) 8, 41–58
& 2011 Eastern Academy of Management All rights reserved 1541-6518
Teaching & Learning
Business schools: ethics, assurance of learning,
and the future
Bruce Warren,
Susan D Sampson and
Erin McFee
School of Management, Simmons College,
Boston, MA, USA
Correspondence:
Bruce Warren, School of Management,
Simmons College, 300 The Fenway,
Boston, MA 02115 USA.
Tel: þ 617-521-2396;
Fax: þ 617-521-3138;
E-mail: Bruce.Warren@Simmons.edu
Abstract
This paper reviews the teaching of business ethics at 70 of the top ranked
business schools in the United States and internationally as determined by
Business Week magazine. Interviews were conducted with deans, associate and
assistant deans, directors and faculty with a survey instrument focusing upon
ethics in the curriculum, modifications to the ethics curriculum, and assessment
of learning.
Organization Management Journal (2011) 8, 41–58. doi:10.1057/omj.2011.5
Keywords: ethics; curriculum; business schools; learning assessment
Introduction
Contemporary discussions around business ethics and principled
leadership invariably touch on the role of the business school in
shaping the leaders of tomorrow’s organizations. Issues that range
from illegal file downloads to globally destructive lending practices
throw into sharp contrast the dire consequences of unethical leadership at all levels. It is these continued violations of acceptable moral
standards in both business schools and society that precipitated this
research endeavor.
An increasing number of institutions are enhancing their
commitment to the coverage of ethics in the business curricula
in part due to the unethical leadership uncovered at all levels
of organizations. From scandals at Enron, to Ponzi schemes and
greed on Wall Street, one can hardly get through one day without
news of one ethics violation or another in the business press.
Accrediting agents (AACSB and others) are also increasing pressure
on universities to measure outcomes and learning goals. Anecdotal
conversations with colleagues have shown that there exists a
myriad of methodologies that schools of business employ in an
attempt to provide greater access to this important subject.
Progress in educating for ethics is hindered by a lack of consensus
on several fronts. There is an ongoing discussion as to whether or
not business schools are even responsible for educating for ethics,
and although the argument is leaning in favor of accepting that
responsibility (Halfond, 1990; Bonawitz, 2002; Donaldson, 2008),
there is an even broader debate on the most effective means by
which to do so. There are no universally accepted measures against
which to hold both students and faculty members accountable
Business schools
Bruce Warren et al
42
for the teaching or learning of ethics. Finally, and
perhaps most importantly, there is no broadly
embraced assessment tool to monitor progress and
assurance of learning of ethics.
Research questions
Several years ago, the authors began interviewing
the leaders of premier business institutions about
their initiatives in ethics specifically to see how
schools were handling the curriculum and how
they were assessing progress on ethics-specific learning goals. Although there is significant research in
the area of ethics, there is a paucity of coverage on
assessment of learning for ethics in business schools.
For these reasons, this study undertook a comprehensive review of global undergraduate and graduate business programs to compile information on
ethics curriculum and its assessment. The research
questions posed with this study are:
(1) A. How are the top business schools covering
the subject of ethics in their undergraduate and
graduate programs?
B. Have recent scandals caused these top business schools to increase ethics curriculum and
what, if any, changes were made?
C. What non-traditional approaches to teaching
ethics does your program offer?
D. Do you feel that there is a need for more
ethics content in your program?
(2) How are the top business schools assessing their
ethics curriculum and have they conducted
formal assessments of the ethics curriculum?
Review of literature
Can ethics be taught?
For the purposes of this study, ethics will be defined
based on the AACSB’s definition of education for
ethics in business:
[Advancing] ethical awareness, ethical reasoning skills, and
core ethical principles that will help to guide business
leaders as they respond to a changing legal and compliance
environment as well as complex, conflicting and sometimes
highly problematic interests and opportunitiesy [socializing] students in the obligations and rewards of stewardship,
including the concerns of multiple stakeholders and the
responsible use of power. (AACSB International, 2004: 9)
Even among leading institutions, there is still discussion around whether or not a business program
is responsible or even able to educate its students
on ethical behavior. This debate is longstanding
and complex; the following review is not meant to
Organization Management Journal
be an exhaustive representation of the work in
this area. Rather, it offers a brief highlight of the
different positions of the argument.
The Ethics Education Task Force of the AACSB
issued a mandate in a 2004 Report to the Board
of Directors stating that “the time has come for
business schools – supported by the AACSB – to
renew and revitalize their commitment to the centrality of ethical responsibility y in preparing
business leaders for the twenty-first century”
(AACSB International, 2004). A common thread
among arguments for inclusion is that business has
such an impact on society (Gentile and Samuelson,
2003) and is so inextricably linked to the well-being
of its shareholders that it is in the organization’s
best interest to behave ethically (Verschoor, 2007).
Many studies support the findings that students
who take an ethics course behave at a higher
level of moral reasoning (as measured by frameworks such as the Defining Issues Test (DIT) and
Hall’s Professionalism Scale Dimensions) than
those who do not (Rest, 1979; Gautschi and Jones,
1998; Bonawitz, 2002). However, even advocates
of educating for business ethics find elements of
the content delivery troublesome. Some take issue
with the way in which the topic of ethics in
business is covered (Donaldson, 2008). Others see
departmental ownership as a contributing factor to
how effectively and in what fashion the topic is
addressed (Shaw, 1996; Evans et al., 2006).
For example, the approach of educating for ethics
in a philosophy department vs a department in
the business school is entirely different and yields
different outcomes (Shaw, 1996; Morris, 2001). In
order to avoid some of the pitfalls of department
siloing of ethics content delivery, prior researchers
as well as several interviewed administrators for this
study, see a cross-functional (McInerny, 1997–1998)
or discipline-specific (Matherne et al., 2006) approach as the best solution to developing ethics
curriculum.
Operating under the assumption that ethics
should be a component of business education,
how best then to present the topic? Smith (2008)
sees a combination of stand-alone courses, integrated content in the core curriculum, and comprehensive electives as the ideal mix in a degree
program. A recent study by Christensen et al.
(2007) finds that nearly 55% of their sample of
Financial Times Top 50 Global Business Schools
presents an integrated offering of some kind. The
Business Roundtable Institute for Corporate Ethics
(2007) articulates a need for students to understand
Business schools
Bruce Warren et al
43
their own values and have the tools and frameworks needed to analyze situations through the
lens of ethics. Oddo (1997) presents five distinct
frameworks that can be used to teach business
ethics: normative ethical theories, the Vincentian
tradition, professional code of ethics, corporate
code of ethics, and personal values. Classrooms can
examine the issues through an individual, political,
or contextual lens (Shaw, 1996). Largely, current
literature focuses on the need to relate to the student on a practical level, acknowledge the complexity of ethical issues, and support undergraduate
and graduate students in developing a multidimensional approach to solving ethical dilemmas
(Wines, 2008).
Delivery of ethical content-best practices
While many theoretical methodologies exist for
delivery of ethics content, there are few widely
accepted standards in practice. Some institutions
see the orientation period as critical for impressing
the importance of the topic on the students when
they are most receptive (Bok, 1988). Many agree
that instruction does not end inside the classroom,
but posit that the culture of the school is critical to
effectively delivering the message of ethical leadership (Bok, 1988; Dufresne, 2004; Matherne et al.,
2006; Weber, 2006).
Existing literature on best practices for educating
for ethics includes recommendations on goal setting
at the institutional level (Felton and Sims, 2005) –
with explicit acknowledgement of the fact that
each faculty member will have his/her own interpretations of what ethics means (Callahan, 1980) as
well as suggestions on how to execute the articulated
objectives and build an understanding of values into
the curriculum (Cragg, 1997; Felton and Sims, 2005).
For example Felton and Sims (2005) delineate 10
objectives that should be included in an institution’s
set of target objectives alongside program-specific
goals. Four of the objectives center on a student’s
understanding of his or herself (personal values,
cultural relevance, comfort level with the topic, and
relevance for his or her career); two objectives focus
on covering theory (understanding the complexities
of ethics and decision making); and the remaining
four objectives highlight the longitudinal nature of
developing ethical sensitivities such as stakeholder
identification, generational consequences of decisions, the necessity of improvement, and leadership
accountability (Felton and Sims, 2005).
There is nearly uniform acknowledgement of the
need to differentiate between undergraduate and
graduate education for ethics; this is not a “onesize-fits-all” discipline (Desjardins and Diedrich,
2003; Morrell, 2004; Felton and Sims, 2005).
Recommended teaching methodologies include:
engendering inductive processes, leading interactive learning, creating challenging class discussions, building a safe learning environment,
allowing students to reconcile their own ethical
dilemmas in class discussion (rather than providing
the “right” answer), generating intrinsic interest,
leading case discussions, employing a variety of
pedagogies, sending students on field/experiential
exercises, and inviting relevant speakers (Felton and
Sims, 2005). Dialog and role plays are recommended
exercises for uncovering and working through
ethical dilemmas in the classroom (Morrell, 2004).
Life-cycle case studies of familiar products allow
students to gain a fuller understanding of the
impact of a product from the cradle to the grave,
and reveal ethical issues’ pure decision-point
analysis (Desjardins and Diedrich, 2003).
Student-driven projects such as codes of conduct
are also a way to engage the student body in a
dialog (Bok, 1988; Solberg et al., 1995; Dufresne,
2004). Generally, however, codes of conduct need
to be supplemented with corresponding training
(Rottig and Heischmidt, 2007). A case-based approach is also commonly recommended (Schaupp
and Lane, 1992) and has significant traction as an
effective methodology for discussing ethical issues
in the classroom. Cases allow the student to
increase his or her awareness of non-theoretical
considerations in decision making, and more readily identify when an ethical issue presents itself in
the real world (Stablein, 2003; Trevino and Brown,
2004). The addition of a section dedicated to publishing ethics cases in the Journal of Business Ethics
in 2008 would seem to further legitimize this
approach (Falkenberg and Woiceshyn, 2008).
Sims (2002) identifies experiential learning as
a method to engage students in identifying realworld ethical issues and to personalize the learning
process at the individual level. Solberg et al. (1995)
support the experiential approach and build on
that with recommendations of community service
and a specific project on ethical reasoning.
Assessment of ethics curriculum
Like delivery methods, assessment practices vary
with the institution, the disposition of leadership,
and faculty and student engagement (Pringle and
Michel, 2007). Pringle and Michel (2007) found in
a study of 138 AACSB-accredited schools that the
Organization Management Journal
Business schools
Bruce Warren et al
44
greatest hurdles to broaching the widespread
resistance to implementing assessment programs
for ethics are time commitment, inconvenience,
and fear of negative consequences stemming from
these assessments. On the basis of their findings,
they recommend assurances from the senior administration to the faculty that the assessment process
is developmental rather than punitive (Pringle and
Michel, 2007). Over time, acclimation to the direct
measures will negate the initial time and effort
investment. Pringle and Michel (2007) found that
89% of the respondents reported that assessments
produced results in the quality of the curriculum.
Although some doubt the ability of institutions to
assess effectiveness in this area, the AACSB identifies
assessments as a foundation of program development (AACSB International, 2004). Others view it as
simply sensible: if you are spending to implement an
ethics program, then an assessment of the effectiveness of that program should be included (Loeb,
1991). Questions around effective delivery of content-specific audiences, improvement in student
performance, and changes in student behavior and
cognitive processes based on course content may
assist in evaluating where the institution stands
on ethics instruction (Business Roundtable, 2007).
Regardless of the origin of the assessment tool, there
is agreement that there needs to be assurance of
learning in some form (Weber, 1990; Oddo, 1997;
Sims, 2002; Weber, 2006).
The few research articles available on ethics
assessment suggest metrics and methodologies to
measure assurance of learning such as: analyzing
changes in the frequency of cheating as reported by
any member of the institution (faculty, students,
etc.) (Dufresne, 2004); goal setting (Loeb, 1991); the
evaluation of student, faculty, and organizational
performance through qualitative feedback (Loeb,
1991; Richardson, 2003; Matherne et al., 2006;
Weber, 2006; Baggett, 2007); process evaluation
(Sims, 2002); and analysis of whether or not the
program is attaining its goals (Loeb, 1991). Testing
of students entering and exiting the program is also
a recommended strategy (Matherne et al., 2006).
Walter Baggett (2007) offers seven general criteria
for ethics assessments centering on Albert Bandura’s
theory of self-efficacy, namely, the belief in one’s
own capacity to influence individual choice. This
positions ethics as a cognitive process, and therefore, one that can be taught, learned, and measured
with the use of questionnaires (Baggett, 2007).
While his assertions are rooted in a discussion of
internal auditors’ assessments of corporate ethics
Organization Management Journal
programs, the fundamental practice of assessing
the effectiveness of ethics content and delivery
supports the notion that the practices are not an
ideological pipedream, as some believe, but practical reality.
Baggett also developed some tools to review
particular aspects of ethical decision making. These
are: questionnaires targeted to students and/
or faculty; longitudinal classification of students’
adherence to Lewis’ 14 ethical principles before and
after content delivery (Lewis, 1989; Hiltebeitel and
Jones, 1992); internal and external review (Loeb,
1991); and course evaluations as sources of qualitative feedback (Matherne et al., 2006).
Morris (2001) presents a six-criteria survey to
assess the robustness of student’s ethical thinking.
The survey includes questions designed to assess:
the form, the content, data recognition, implied
theory, the process and product of ethical thinking.
Comer and Vega (2008) developed the Personal
Ethical Threshold questionnaire to isolate organizational and situational pressures that may affect
moral behavior. Hiltebeitel and Jones (1992) benchmark accounting students before and after an ethics
course based on Lewis’ (1989) 14 ethical principles.
Whatever tool is employed, the assessment process
should include: (1) a definition of the learning goal;
(2) alignment of curricula with these goals; (3) identification of instruments and measures to assess
learning; (4) collection, analysis, and dissemination
of assessment information; and (5) the use of that
information for continuous learning (AACSB International, 2007).
Methodology
The sample and statistical analysis
This study employed an in-depth, structured interview with administration of 70 top ranked business
schools as defined by Business Week as the top
B-schools (MBA) in 2006 (Business Week, 2006) (see
Table 1). Sixty-six of these programs were domestic
US business schools accredited by AACSB. Four
international programs were also used for some
global insight. Two of the four international
programs were AACSB accredited.
Administrators interviewed included deans, professors, chairs, and directors of undergraduate and
graduate programs. The intent was to interview
administrators for both undergraduate and graduate
programs to see if there were differences in curricular approach and assessment by program level.
Twenty schools provided two administrators – one
Business schools
Bruce Warren et al
45
Table 1
Participants in the survey
US Programs
Arizona State
Boston University
Columbia
Emory
Georgia State
Michigan State
Ohio State
Southern Methodist
Texas A&M
UC Berkeley
U Chicago
U Georgia
U Minnesota
U Pittsburgh
U Tennessee
U Wisconsin – Madison
Wake Forest
International programs
Business School of Sao Paulo
Babson College
Brigham Young
Cornell
Florida State
Georgia Tech
MIT
Pennsylvania State U
Stanford
Tulane
UC Davis
U Colorado
U Illinois
U Notre Dame
U Rochester
U Texas – Austin
UCLA
Washington University
Bentley
Carnegie Mellon
Dartmouth
George Washington
Harvard
NYU
Purdue
Syracuse
U Arizona
UC Irvine
U Connecticut
U Maryland
U Iowa
U South Carolina
U Virginia
Vanderbilt
Yale
Boston College
Case Western
Duke
Georgetown
Indiana University
Northwestern
Rice
Temple
U Arkansas
U Florida
U Michigan
U Pennsylvania
U Southern California
U Washington
Virginia Tech
Cheung Kong Grad School
of Business
FIAP – Sao Poulo Brazil
India Institute of
Management – Calcutta
undergraduate and one graduate – each speaking
about ethics in their respective programs. This
resulted in 90 total observations (programs).
For all participating programs the following
process was used for conducting interviews. First,
initial contact was made through an introductory email to each administrator requesting school
participation. Next, a follow-up call set up and
confirmed interview times. Finally, the interview
was conducted over the phone. Each administrator was asked the same set of questions and
the data were compiled in Zoomerang. Due to the
time needed to connect and interview each
administrator, the interviews were conducted over
a 16-month time period from October 2006 to
February 2008.
The survey was both quantitative and qualitative
and was comprised of 17 questions (see Table A1)
that covered the general research areas of ethics
curriculum and delivery and assessment practices.
The survey was initially developed and critiqued by
several colleagues who have published on assessment practices. The survey was then pretested
with a small sample and adjustments were made.
Open-ended questions were categorized for analysis. Data were analyzed using frequencies, and
crosstabs in SPSS 14.0. Because all of the questions
are categorical, chi-square analysis was used to test
significance.
Survey results
Participant demographics
The business schools in the study range from
smaller schools to larger schools (enrollment range
325–8900 full and part time enrollment1), public
and private (including secular), and US and International. There was a fifty–fifty split between public
and private colleges/universities. The size of the
faculty of schools in the study includes a faculty
size as small as 25 and as large as 240.1 This wide
range of size, type (private vs public, secular vs nonsecular), and geographic location provides a diversified view of business schools today.
Sixty-nine percent of those that were interviewed
held the title of Dean (Assistant and Associate
included). In 19% of the instances, a director was
interviewed and in 12% of the cases, a professor or
department/program chair. Thirty-seven percent of
those interviewed represented both graduate and
undergraduate programs. Another 38% percent
spoke for graduate only programs and about 25%
spoke for undergraduate only programs (Table 2).
Responses
Research Question 1A: How are business schools
covering the subject of ethics in their curriculums
and programs?
Organization Management Journal
Business schools
Bruce Warren et al
46
Table 2
(n ¼ 90)
Percentage of the title of the interviewee by program
Degree program
Professor/Chair
Center/Institute
Director/Executive
Director
Dean (including
Deputy, Assistant
and Associate)
Total
Table 3
Undergraduate
(%)
Graduate
(%)
Both
(%)
Total
(%)
4
2
5
12
3
5
12
19
19
21
29
69
25
38
37
100
How is ethics covered? (n ¼ 90)
Coverage
Stand-alone course only
Incorporated through the curriculum
Both
Total
Percent
2
25
73
100
Seventy-three percent of programs stated that they
are covering ethics by integrating it throughout
the curriculum and by offering a course in ethics
(Table 3). Most faculty integrate ethics into the curriculum where appropriate and most programs do not
monitor the coverage of ethics explicitly. Thirtyone percent of programs said ethics was covered in
the core courses and 34% said it was not explicitly
stated that faculty had to teach ethics.
Schools were also asked whether they had specific
courses that cover business scandals, fraud, or other
ethics-related content. Ninety-eight percent of the
programs stated that they had courses that covered
these subjects. Coverage ranged from inclusion in
an independent ethics course to dispersed inclusion among the topic areas of several courses. Forty
percent of programs stated that they covered ethics
content in a required business ethics course or a
required law course (Table 4). Overall, 68% of programs said they used required courses to cover
scandals and fraud and other ethics topics. About
32% of programs said they used electives (law or
other types) to handle this content. Twenty-three
percent of programs cover ethics in a required
business ethics course.
Looking at the differences between undergraduate and graduate programs, it appears that graduate programs seem to prefer required business
ethics courses and undergraduate programs use
Organization Management Journal
Table 4
Which courses contain business ethics content (n ¼ 88)
Courses
Total (%)
Electives
Elective Law Courses
Required Business Ethics Course
Required Business Law Course
Required B-Ethics and Req B-Law Course
Required Business Ethical Leadership Course
Required B-Ethics and Req CSR Course
Required Accountancy Course
Required B-Law, Req B-Ethics, and Req CSR Courses
Required Leadership and CSR Course
Required Business Professional Responsibility Course
Required Business Values and Crisis
Decision-making Course
Required CSR Course
Required Other Course
29
3
23
17
5
4
3
3
2
1
1
1
1
7
Total
Table 5
100
Courses covering ethics by program (n ¼ 88)
Degree program
Electives
Elective Law Courses
Required Business Ethics Course
Required Business Law Course
Required Leadership & CSR
Course
Required B-Ethics and Req
B-Law Course
Required B-Law, Req B-Ethics,
and Req CSR Courses
Required Business Professional
Responsibility Course
Required Business Values and
Crisis Decision-making Course
Required Business Ethical
Leadership Course
UG Graduate Both
(%)
(%)
(%)
Total
(%)
6
1
5
8
0
13
2
12
0
1
10
0
7
9
0
29
3
23
17
1
0
1
4
5
1
0
1
2
0
0
1
1
0
0
1
1
0
2
1
3
a required business law course to cover ethics
topics (Table 5). Graduate programs chose required
courses for ethics content delivery (22%) and
undergraduate programs choose electives more
often for content delivery (19%) (Table 6). However, there was no statistical significant difference
between undergraduate and graduate programs in
required content and electives.
Research Question 1B: Have recent scandals
caused these top business schools to increase ethics
curriculum and what, if any, changes were made?
Business schools
Bruce Warren et al
47
Table 6 Electives vs required courses for covering ethics content
(n ¼ 87)
Degree
program
Undergraduate
(%)
Graduate
(%)
Both
(%)
Total
(%)
Electives
Required
courses
19
7
15
22
10
26
44
55
Total
26
37
36
100
Table 7
None
More scandals and fraud in business press
Accreditation
Student interest
Student cheating/dishonesty
Local scandals/Events
Alum involved in corporate scandal
Donor investment in ethics program
Other
Total
Modifications made to curriculum (n ¼ 57)
Recent modifications
Percent
Added curriculum/modules/seminars in ethics
Developed/Redesigned a course in ethics
Integrated ethics throughout the curriculum
Added cases in ethics
Changes in process
Hired faculty with ethics specialty
Faculty were trained to teach ethics
Added ethics curriculum to orientation
Total
Trends, incidents leading to modification (n ¼ 90)
Trends/Incidents
Table 8
42
32
9
7
3
3
2
2
100
Percent
33
32
6
6
4
2
2
2
13
100
While there was no singular trigger that caused an
increase in attention to the coverage of ethics in
business programs ethics violations such as: scandals
and fraud in the business press, student cheating/
dishonesty, local scandals, and alums involved in
corporate scandals caused 40% of the programs to
modify their ethics curriculum (Table 7). Thirty-two
percent of the programs made modifications just
because of scandals and fraud in the business press.
Interestingly, 6% made changes because students
were requesting the ethical content.
Although 63% of those surveyed made recent
modifications to the curriculum to accommodate
ethics discussions, there was a broad range of
exactly what those changes entailed. Some 42% of
the programs in the study added curriculum,
modules, or seminars in ethics in varying degrees.
Just under one-third either developed or redesigned
a course in ethics (Table 8). The remaining programs undertook such efforts as: integration, case
addition, process changes, hiring changes, faculty
training, and adjustments to the content of student
orientation.
Research Question 1C: What non-traditional
approaches to teaching ethics does your program
offer?
Most programs (60%) thought they were using
non-traditional approaches to teach ethics with
lectures, books, and cases. Nineteen percent said
they used experiential learning, 19% used service
learning, 14% have an ethics course, and 8% cover
ethics in orientation (Table 9).
The multitude of approaches to educating for
ethics is illustrated by the dominant “other” category in Table 9. The more creative programs include
such things as: proprietary frameworks for ethical
decision making, admissions essays topics designed
to “set the tone” of the business program, a multidisciplinary teaching approach that engages over
20 faculty members to teach one course, builtin class reflection time to think about an ethics
decisions, a mock trial, an MBA Fellows program,
theater exercises, and a study of world religions.
In an example of developing proprietary decision-making frameworks, one college developed its
method for ethical decision making. It is distributed to all faculty who are involved in delivering
ethical content and the faculty teach and use this
framework to make a decision whenever a case
raises an ethical issue.
In one of the more significant non-traditional
undertakings in terms of resources required, one
institution launched an ethics-centric program
offering beginning in 2003. This course, although
not required, is taught by over half of the businessschool faculty. The course was designed to help
faculty bring ethics topics back into the core
courses and allow the faculty member to be more
comfortable talking about these topics because of
the shared experience of the ethics course. This
course obviously has a dual purpose of faculty
training and ethics education.
Another university in the study runs a fellows
program for its MBA students. (The Poe Center for
Organization Management Journal
Business schools
Bruce Warren et al
48
Table 9
Non-traditional approaches to teaching ethics (n ¼ 52)
What non-traditional approaches to teaching
ethics does your school/program offer?
Percent
Use experiential learning
Student service learning projects
Have an ethics course
Cover ethics during orientation
Cover ethics in a program
Use speakers on ethics in class
Have an ethics speaker series
Have joint ethics programs
Use an ethics simulation
Made curriculum changes to include ethics
Other
19
19
14
8
4
4
4
2
2
2
22
Total
100
Table 10
Need for ethics (n ¼ 90)
Greater/Lessor need
Satisfactorily addressed
Greater need
Research Question 1D: Do you feel there is a
need for more ethics content in your program?
A majority, 59% of respondents, acknowledged
a need for greater coverage of ethics in their own
institution’s program (Table 10). Of those 59%,
some felt that there was greater need in the interest
of continuous improvement, while others saw a
paucity of coverage on the topic in their school.
Prior research supports the finding that there is
a lack of urgency around this topic at some institutions (Business Roundtable, 2007).
Research Question 2: How are the top business
schools assessing their ethics curriculum and
have they conducted formal assessments of the
ethics curriculum?
First, respondents were asked if they have conducted a formal assessment of their ethics curriculum to see where and how this subject was being
taught and measured. Overwhelmingly, 76% stated
that they had not conducted a formal assessment
of their ethics curriculums (Table 11).
Next, respondents were asked if they had a formal
assessment tool to measure ethical behavior in their
programs. Fifty-three percent said that they did not
have a learning assessment tool and 47% said they
Organization Management Journal
41
59
Total
Table 11
100
Assessment tool by formal assessment (n ¼ 90)
Have an
assessment tool
Yes
No
Total
Business Ethics Education and Research.) The MBA
fellows meet regularly to discuss business and
ethical topics with important guests. This university also hosts conferences on ethics, has lunch and
dinner roundtables on ethics topics, and invites
important speakers in the ethical arena.
Total (%)
Table 12
Total (%)
Yes (%)
No (%)
47
53
19
5
28
48
100
24
76
Formal assessment by degree program (n ¼ 90)
Total (%)
Undergraduate
Graduate
Both
Total
Conducted a formal
assessment
Conducted a formal
assessment
Yes (%)
No (%)
24
39
37
5
10
9
19
29
28
100
24
76
had one. Most of those respondents that have
conducted a formal assessment have an assessment
tool. This was statistically significant at 0.05 level
(Table 11). Since assessing curriculum is fairly new
to AACSB business schools, it is not surprising that
the ethics curriculum has not been formally
assessed. There was no difference between undergraduate and graduate programs for this question.
Clearly, undergraduate and graduate programs are
being assessed at the same time (Table 12).
Forty-seven percent of respondents who stated
that they had conducted a formal assessment of
the ethics curriculum (n¼17) said they had more
work to do as a result of the assessment. Twentyfour percent said they were still in the process of
conducting the assessment and 29% said they had
positive results.
Of those that had conducted a formal assessment
(n¼17), 22% said they had added curriculum, 22%
have added speakers, 14% said they created a
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Table 13
(n ¼ 17)
Modifications to program based on ethics assessment
What modifications have been made as a
result of ethics assessment?
Curriculum added
Speakers added
Different assessment created
Required course added
Cases added
Nothing added
Cases and curriculum added
In process – no results yet
Total
Percent
22
22
14
14
7
7
7
7
100
Table 15 What assessment tools are you using to assess ethics
(n ¼ 42) (56 total responses as multiple answers were possible)
Assessment tools used
Percent
Student course evaluations
Student survey
Developed a rubric
Specific learning goal for ethics
Course embedded assessment
Faculty evaluations
Aspen Institute Grey Pinstripes
Faculty report on ethics component
EBI survey
Exit pledge for students
OATS
Total
Table 14
100
Future plan for ethics assessment (n ¼ 67)
If you have not conducted an assessment, what
are your plans regarding an ethics assessment?
No plans
Currently working on the assessment plan
Plan to revisit the issue in 1–2 years
Have added assessments to curriculum
Adding assessments to the curriculum
Total
39
25
13
5
5
4
2
2
2
2
1
Percent
Table 16
49
27
10
9
5
100
different assessment tool for measurement, and
14% said they added a required course (Table 13).
Only 7% of the respondents that had conducted an
assessment had done nothing to their curriculum.
Those that had not conducted a formal assessment of their ethics curriculum were asked what
their plans were for assessing their ethics curriculum. Forty-nine percent said they had no plans for
an ethics assessment, 27% said they are working on
an assessment plan and 10% stated that they plan
to revisit the issue in 1–2 years (Table 14).
Respondents were asked what assessment tools
they were using to assess the ethics curriculum.
Thirty-nine percent said they were using student
evaluations (Table 15) and 25% were using standardized student surveys. Only 13% had a rubric and
stated that they had a learning goal/courseembedded assessment.
Respondents were then asked what actions they
have taken or will take to ensure AACSB compliance. Overall, 80% percent felt that they currently
have the curriculum in place that will cover the
standard (Table 16). Only 20% were in the planning
process or had taken no steps to ensure they were
meeting the standards.
Actions to ensure AACSB compliance (n ¼ 63)
What actions have you taken or will you
take to ensure AACSB compliance?
Have curriculum that covers the standard
In the planning process
Have a course that covers the standard
Have a center that covers the standard
No steps yet
Have curriculum and a course
Have curriculum and Aspen Joint Program
Have a joint program with Aspen Institute
Have a center and curriculum
Have a center and a course
Other
Total
Percent
32
16
15
5
4
4
2
1
1
1
18
100
Discussion
The results of the survey revealed three overarching themes in education for ethics in business
schools. First, there is little uniformity in institutional approaches to teaching ethics. Some schools
use traditional methods of lecturing and readings
and others have developed more creative ways of
engaging students in ethical content. Second, while
many schools are considering broader changes to
the curriculum with regards to ethics, few have
undertaken significant modifications despite recent
ethical violations in the business press. Finally,
there is a lack of consensus around both the need to
assess whether or not changes are impacting the
ethical decision-making of the students, and how
that assessment should be conducted.
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Bruce Warren et al
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The results of this study also point to several
milestones in advancing ethical education. Study
findings showed that there is wider coverage of
ethics content in business programs and a shift to
more direct measures of measuring learning outcomes for ethical content. Below is a more detailed
discussion of all of these points.
Lack of uniformity
This study found that integration is largely left to
the discretion of the individual faculty members,
and that there is little explicit monitoring of the
means by which the faculty chooses to integrate
the subject matter into the curriculum. Of the
schools surveyed, 24% had not explicitly stated to
the faculty that ethics need to be covered in the
course content.
Implementation strategies were as varied as the
views on whether or not to broach the subject in
the classroom (Table 4). Techniques for inclusion
in discussion ranged from complete curriculum
overhauls to the insertion of relevant case studies
into existing syllabi. From a smattering of guest
speakers to a multi-disciplinary approach to teaching, the degree of coverage seemed often to reflect
the level of enthusiasm for the subject matter by
the administration.
Ethics is not the only subject matter fighting for
space in an already crowded business curriculum.
As business school programs evolve and students
demand greater content, international coverage,
and experiential opportunities, there is a limited
amount of resources available to dedicate to the
topic. This constraint is further amplified by the
often cross-disciplinary approach to developing
ethics content. Institutional structure and assignment of departmental responsibility also play
large roles in determining the methodology behind
the coursework. Some business schools assign the
task of educating for ethical decision making to
the philosophy department while others keep it
in-house, which can cause a disconnect. Some
institutions embrace the opportunity for communication across disciplines, and it is not uncommon
to find collaboration among the business, law, and
philosophy departments in some of the more
robust ethics coverage. Other schools struggle with
bridging the gap between the two (or more)
functional components.
Obviously, there is disagreement on the best way
to structure business ethics in the curriculum of
undergraduate and graduate programs. The findings
were split almost evenly on where in the program
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to place the bulk of ethics coverage: required
courses or electives (Table 6), as a stand-alone
course or integrated in some other discipline such
as business law or accounting (Table 4).
Beyond the existing debate as to whether or not
to include ethical content and how to best implement it, some of this disparity may be explained
by the broad range of perceived impetus for curriculum revisions. While there was no singular trigger
that caused an increase in attention to the coverage
of ethics, it is widely agreed that there is
a greater need for ethical behavior in businesses
and business programs.
Curriculum revision
A majority 59% of respondents acknowledged a
need for greater coverage of ethics in their own
institution’s program. Of those 59%, some felt that
there was a greater need in the interest of continuous improvement, while others saw a paucity of
coverage on the topic in their school. Prior research
supports the finding that there is a lack of urgency
around this topic at some institutions (Business
Roundtable, 2007). Although 63% (Table 8) of those
surveyed made recent modifications to the curriculum to accommodate ethics discussions, there was a
broad range of exactly what those changes entailed.
Some 42% of the programs interviewed added
curriculum, modules, or seminars in ethics in varying degrees. Just under one-third (Table 8) either
developed or redesigned a course in ethics. The
remaining undertook such efforts as: integration,
case addition, process changes, hiring changes,
faculty training, and adjustments to the content
of student orientation.
Major challenges to revisions of the curriculum
include faculty comfort with the topic, availability
of resources, and institutional accountability. While
much has changed in the shaping of business ethics
over the last two decades, the degree of faculty
interest in and comfort with discussing the subject
still remains an impediment to more comprehensive
coverage of the topic Solberg et al., 1995; Evans et al.,
2006; Matherne et al., 2006; Business Roundtable,
2007). Concerns about proper faculty training on
the subject span over 40 years (Grimstad, 1964). In
Paine’s (1988) study, both undergraduate and MBA
deans that did not require ethics as a part of the
degree program reported a lack of qualified professors as a key reason for this exclusion (Paine, 1988).
In this study, lack of familiarity with the subject,
and a lack of structured resources for facilitating
the inclusion of ethical content across disciplines
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Bruce Warren et al
51
was an often cited reason for institutional weakness
in this area.
Respondents to this study did not consistently
identify a lack of interest on the part of the faculty.
However, there were consistent concerns about
delivery. One interviewee, a director of a center
with a specific focus on leadership and ethics at a
graduate business school, summarized these concerns: “[Ethics] is a difficult subject, and difficult
subjects are difficult to talk about. Most are not
trained to deal with it and avoid subjects they
are not comfortable with.” In a similar role at a
different institution, the managing director and
senior research associate at another leadership and
ethics center echoed this oft-cited hurdle. “Faculty
members in general are uncomfortable teaching
something outside of their expertise, and ethics
is probably one of those topics.” Concerns about
proper faculty training on the subject span over
40 years (Grimstad, 1964).
Fifteen interviewees mentioned their approach to
training faculty for educating on ethics at some
point during the interview. Of these 15 respondents, the following is the breakdown of methodologies: internal consulting on cases and curriculum
provided by an ethics professor (or ethics chair) (6);
institutional or course-specific frameworks/rubrics
(2); full faculty training programs (2); centers or
institutes (2); external consultants (2); guest lectures by an ethics professor in another subject
within the same program (1); and cross-disciplinary
content delivery by a team of professors, or a learnby-doing approach (1). One institution utilized
both an ethics chair and a center for faculty training, hence the count of 16. Some of the more
institutionalized training programs went back as
far as the late 1980s, drawing on, ironically, a robust
ethics training program provided by the nowdefunct Arthur Anderson, but most were more
recent developments over the last decade.
Implementation strategies were as varied as the
views on whether or not to broach the subject
in the classroom (Table 4). Techniques for inclusion
in discussion ranged from complete curriculum
overhauls to the insertion of relevant case studies
into existing syllabi. There was a range of methods
used from guest speakers to a multi-disciplinary
approach to teaching. The degree of coverage was
higher where the school administration was more
enthusiastic about the subject matter.
Obviously, there is disagreement on the best
way to structure business ethics in the curriculum
of undergraduate and graduate programs. The
findings were split almost evenly on where in the
program to place the bulk of ethics coverage:
required courses or electives (Table 6), as a standalone course or integrated in some other discipline
such as business law or accounting (Table 4).
Assessment of learning
Perhaps the most contentious area of debate is on
the subject of assessing the effectiveness of modifications to the ethics curriculum. While many
schools have a proprietary approach to creating
an assessment of learning for ethics, some use
standardized options such as the DIT (Rest, 1979).
The use of benchmarking is common in more
involved approaches.
Rightly so, many administrators are wary of standardized approaches to assessing the learning of
ethics. In response to the survey questions that
enquired on this topic, one dean responded, “I don’t
know how you assess such a thing.” In a similar,
although slightly more upbeat follow up to the same
question, another senior administrator said, “If I ever
thought that anyone had found a way to try and
assess [the effectiveness of ethics education], then
I would implement it.”
Some anecdotal findings on assessment revealed
that there is still a debate as to whether ethical
changes can be measured and controlled for in a
student survey, and also if any changes to the
students’ behavior would be enduring once they
left the institution. However, before effects of
curricula modifications can be properly measured,
a formal assessment of the current state of ethics
coverage needs to take place.
This study reveals a broad continuum along
which these schools fall when it comes to assessing
how effective their coverage of business ethics is in
their curriculum. From those that envision ethics as
already established in the individual by the time
they arrive at the university, to others who assume
responsibility for the students’ behavior both in
and after the program, there are as many views on
business ethics as a subject for discussion as there
are approaches to assessing the effectiveness of teaching this subject.
Since assessing ethics curriculum is a reasonably
new requirement of business schools (institutions
were to have a plan in place by AY 06/07) it is not
surprising that experimentation in methodology
is taking place. However, the overwhelming reliance on student course evaluations and qualitative
feedback reveals a disconnect between what schools
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Bruce Warren et al
52
are using to measure outcomes and what are
acceptable to the AACSB:
Schools may wish to continue or initiate indirect assessment measures such as alumni surveys, graduating student
surveys, and/or employer surveys. Information from these
indirect measures can complement the direct assessment
processes, but they are not acceptable substitutes for direct
assessment of learning. (AACSB International, 2007)
The findings of this study suggest that there is
still some work to be done to align direct assessment of learning criteria with practice. In addition,
schools that have yet to complete these assessments
can reasonably expect some modifications to result
from these efforts once they do occur. These critiques are not intended to discount the progress
made by business schools on educating for and
assessing ethics content to-date. It is hoped, however, that the shortfalls will serve as an impetus for
programs to begin instilling the programmatic
revisions required to align AACSB objectives with
institution, faculty and student development for
the betterment of the management professions.
Shift in ethical education
While there is some remaining reluctance to fully
commit to an ethics curriculum program that includes outcomes measurement, there are significant, albeit scattered efforts that there is a more
widespread embracing of ethical content. The
addition of case studies may be explained away as a
temporary fix to a temporary shift in stakeholder
demand: as easily removed as they were added
when some other subject catches the public’s eye.
However, the major curriculum overhauls that were
presented at some institutions on the forefront of
this topic are significant and lasting.
A 1991 study of AACSB member schools’ efforts
at teaching ethics (Schoenfeldt, McDonald, and
Youngblood) reported that 91% of the 301 interviewed institutions covered ethics in either a dedicated course or minimum of 10% of one course.
Our survey yielded a 100% response of some coverage of ethics in the top ranked business schools.
Although the survey instrument did not specify a
dedicated minimum of 10%, and the authors
acknowledge that all coverage is not equal, it was
encouraging to find that the topic is on the mind of
the administrators.
In that same Schoenfeldt et al. study, the weighting of both undergraduate and graduate content
delivery was skewed in favor of delivering ethical
content via elective courses (56% elective, 44%
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required for undergraduate; 65% elective, 35%
required for graduate). Our findings now show that
schools are relying more on required ethics courses
to deliver ethical content (55%), especially at the
graduate level (Table 6).
Interestingly, the 1991 study (Schoenfeldt et al.,
1991) also discovered that 8% of the reporting
institutions were compelled to increase coverage
due to the AACSB guidelines. Our survey found
that only 6% of the impetus to enact programmatic changes came directly from the AACSB
reporting requirements. While it seems unlikely
the lower percentage represents a drop in interest,
it may speak to the effectiveness of AACSB programs in the past. As the schools build ethics
content, the motives may drift from compliance to
competitive advantage, thus shifting the onus of
monitoring from the sole providence of the AACSB
to consumer-driven (faculty, students, alumni, and
recruiters) assessments.
Assessment methodologies have recently shifted
away from student-centric indirect measurements
to more objective direct assessment methodologies.
For example, 92% of AACSB-accredited institutions
interviewed in 2006 (Pringle and Michel, 2007)
gathered assessment data from students in their
last quarter or semester (with 82.6% collecting data
from students not in their last quarter or semester).
While student evaluations and data are extremely
valuable, student surveys are not considered to be
optimal measures of outcomes by the AACSB, and
so some additional data gathering must take place
as well. Findings of this study revealed that rubrics,
learning goals, course-embedded assessments, and
third-party review now constitute 25% of the approaches to assessing effectiveness of ethics content
delivery. (For a review of these findings, see Table 13.)
These multi-faceted approaches to assessment provide a more complete picture of what’s happening
in the classroom and how that’s impacting the
student experience.
Recommendations and next steps
On the basis of the findings in this study some
recommendations and next steps can be forwarded.
In order to move ethical content forward there
should be a focus on faculty training in the delivery
of ethical content, integration of ethical content
across the business program, and an increased focus
on assessment of ethical outcomes. Each recommendation is discussed below.
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Focus on faculty training
An impediment to thorough coverage of ethics
cited by numerous interviewees is faculty comfort
with the topic and access to substantive resources
(e.g., ethics chair, center or institute, outside consultant). In this study, collective experiences have
indicated that most faculty believe in or would like
to teach ethics within the curriculum and their
respective courses. However, little training appears
to be provided to faculty to accomplish this important objective. As Table 8 reflects recent modifications made to the curriculum demonstrated, only
2% of the institutions trained faculty to teach
ethics. Familiarity and access are at the foundation
of successful ethics integration. The more proactive
programs had practices in place that addressed this
potential discomfort with such a subjective topic in
the classroom.
For example, one institution distributes an ethical decision-making framework not just to its students, but to faculty as well, providing a practical
tool for daily use in developing course content.
Another institution has had a program in place for
nearly 20 years specifically to train faculty on how
to incorporate ethics into their curriculum. Crossfunctional content delivery, either with other
business school faculty or outside programs in
the same institution, was reported with particular
enthusiasm by several administrators. Many institutions assign an ethics chair, a dedicated faculty
member for coordinating ethics content, or outside
departments for consulting and even delivery.
Caution should be taken with the latter approach,
as one associate dean reported, “We didn’t get it
right the first time. Originally, when we tried
[outsiders], we alienated a lot of the business school
faculty because we brought in philosophy professors. It sent the message that we thought business
school faculty members couldn’t teach the topic.”
It is recommended that any invitation of outside
resources corresponds with a learning and development opportunity for the business school’s faculty
rather than a substitution for their efforts. In addition, curriculum revisions should take place collegially with the faculty, not without the input of
those entrusted with the execution. One associate
dean illustrated this idea in practice, “We design our
curriculum as a school rather than as a department.
It is in those designs that ethics is explicitly included
in all of those courses through cases. We’ve created
the courses and communicated it ourselves.”
Developing such resources as the above necessitates some degree of commitment from the senior
administration, another proven attribute of
successful curriculum development programs (AACSB
International, 2007). Deep, sincere commitment
from the administration is required to ensure effective execution of programmatic changes. The perils
of any lapses are illustrated by one typical response
from an undergraduate program director, “Funding
is an issue. Where does the business ethicist sit?
They don’t. Only one or two institutions have a
[business ethics] doctoral program in business
ethics. It’s easy for a department to pass on a dedicated person and return to their own functional
obligations. The dean has a vital role to play; the
commitment to ethical content must come from
the top.” Thus, perfunctory committees, teams, or
initiatives face little probability of success, and have
little chance of transforming (if that is what is
needed) faculty commitment to the subject of
ethics in their classroom.
Integrated approach to curriculum
Institutions that frame the ethics content as “on
the same level” as core business courses such as
marketing, finance, organizational behavior, and
accounting are better able to engage students in a
dialog around the subject. One undergraduate
program director in this study articulated the oftmentioned challenges of this demand, “Currently,
the curriculum is contracting, and if it’s contracting, what are you doing without? There is just
limited shelf space in the curriculum.” Indeed, as
many institutions move more to an integrated
model, they realize the ease of exclusion that
corresponds with removing a stand-alone course.
As one dean commented, “We don’t want to teach
ethics on a stand-alone basis, but the tradeoff is
that if the semester gets tight, a professor might let
it go. It is good in theory to have it throughout the
courses, but sometimes not in practice.”
With these reservations and practical constrictions in place, the authors posit that the degree
to which the material is interdisciplinary and
the development and delivery interdependent will
determine the likelihood of inclusion. For example,
inviting an organizational behavior professor to
lead a case discussion in an accounting class
about the role of ethical leadership in accounting
consulting teams will create a shared sense of
accountability between the two faculty members.
This provides both the benefit of interdisciplinary
delivery for the students, and decreases the likelihood of dropping the material should a constraint
arise. The greater the interdependency, the more
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Business schools
Bruce Warren et al
54
fortified the delivery becomes. One institution goes
so far as to have over 20 core faculty deliver ethics
content in a course that has been widely viewed by
both students and faculty as very successful. While
an extreme instance, such creative approaches help
to break down conceptual barriers on how to
educate tomorrow’s business leaders for ethical
leadership. It is also illustrative of the way in which
today’s managers are required to approach problems.
Programs that emphasize the ambiguity of ethical
decisions and the importance of an individual’s
awareness of their own values and development of
boundaries before they enter the workplace reported satisfaction with their processes and outcomes.
One associate dean for MBA programs remarked on
his institution’s approach (a position that is shared
by several other institutions), “Ethics is relative,
and as long as I struggle with questions and think of
how my actions affect other people and balance
those effects on all of the people around me, then
I am making decisions with ethical awareness; I am
thinking ethically.” Another undergraduate associate dean built on this idea, “It is the idea of being
deliberate in how one conducts oneself, behaviorally and with decision-making. We build in time for
reflection for our activities because it is critical, and
because we believe in a hands-on approach for our
students. We build in time to learn, they go out and
practice, and then reflect on that experience.”
Some schools have turned to the Aspen Institute to help with programmatic changes through
the “Giving Voice to Values” program (Aspen
Institute Center for Business Education). The focus
on the Giving Voice to Values concept is postdecisional making and is not involved with the
issue of right vs wrong. “Rather, it is about how a
manager raises these issues in an effective manner;
what she/he needs to do and say in order to be
heard; and how to try to correct an existing course
of action when necessary” (Gentile, 2008).
Rather than focusing on a single right-wrong
decision point in one case during the semester,
institutions should “begin at the beginning.” As
many institutions reported, orientation is an ideal
time to send the message of institutional commitment to ethics. By getting students thinking about
their own ethical decision-making criteria early on
and engaging them regularly in developmental
exercises absent of professor-provided “correct”
answers, students are more able to grapple with
the ambiguity of such challenges in a safe learning
environment before faced with ethical uncertainty
Organization Management Journal
in their jobs. This coupled with ethical theory and
frameworks, either through case or experiential
learning, allows the student to select and discard
as their own values dictate, possibly refining their
initial positions over the course of the program.
This approach satisfies even the staunchest skeptics in that it is not demanding the creation of
ethical people, but rather the development of ethical awareness, and the implications of ethical
violations.
As a caveat, undergraduate and graduate programs should probably take different approaches.
Because undergraduate students lack workplace
ethical experiences, self-exploration and experiential learning (both methods cited frequently by
interviewees) should be used more in undergraduate programs. In graduate programs, the bulk of
the discussion could theoretically focus on actual
experiences of the students. Both programs, undergraduate and graduate, should give students a
framework for making ethical decisions in the
workplace.
Assessment of ethics
A motivator for modifying ethics coverage within
the curriculum does not appear to be accreditation
as reflected in the results in Table 7. Greater attention may need to be paid to the issue of ethics in
the AACSB Standards and the accreditation process
as a means to convey to institutions the importance
of ethics within the business curriculum.
Table 11 reflected that 76% of the responding
institutions stated that they had not conducted a
formal assessment of their ethics curriculum. Therefore, it is recommended that an assessment of
learning should be conducted by the institutional
Curriculum Committee or other appropriate institutional body. The assessment of learning will evaluate the current effectiveness of the ethics teaching
within the curriculum and assess the future revisions
required to be made to the curriculum. Table 13
demonstrates an assessment of learning can result in
significant modifications to the program predicated
upon an ethics assessment. Table 13 further demonstrates that only 7% of the respondents that had
conducted an assessment had made no modifications to their curriculum.
The assessment of learning requires assessment
tools and, as Table 15 demonstrates, 39% of the
responding institutions are using course evaluations, currently not a method acceptable to the
AACSB. In addition, from Table 15, only 13% had a
rubric, and only 10% stated they had a learning
Business schools
Bruce Warren et al
55
goal/course-imbedded assessment. Obviously, learning goals and course assessment tools and rubrics
need to be developed and shared. Each institution’s
assurance of learning committee must make sure
that these goals are embedded in course content
and outcomes are measured. For example, one
college that is measuring ethical outcomes states:
“We have a specific learning objective in our
assurance of learning program that includes ethics
and professionalism; course embedded activities in
our core courses that go back to that learning
objective. It is an annual process, and the results are
reviewed by faculty committees.”
Limitations
Limitations of this research are the usual types of
problems that are found with survey research. In
hindsight, there would be no allowance to speak for
“both” undergraduate and graduate programs. It
would have been cleaner if the survey respondent
had been forced to speak about one program,
undergraduate or graduate, at a time. This limited
the analysis of the differences between undergraduate and graduate programs. Another limitation is that this study focuses almost exclusively on
AACSB schools. AACSB accredited schools are not
the only schools that have ethics in their curriculum and smaller schools would have added insight.
Finally, survey questions are limited and there is no
probing that can take place.
Future research
This is the beginning of this type of research and
not the end. As one reviewer suggested, future work
would benefit from understanding more about the
learning goals of each program and analyzing
findings through that lens. One dean expressed
his concerns about this area of academy, “It should
be part of the curriculum, but it is something I fear
is in name only. Schools say they have an ethics
program, but it is not really there.” Another dean
censured his own efforts, “I think we do a horrible
job at it.” Such sentiment was not uncommon in
the interviews and serves as an impetus to continue
work in this area in a way that uncovers successful
approaches to transparency and accountability
both within the institution and to the consuming
public as well.
“Increasingly, we are an interconnected and globalized society,” one associate dean commented. “The
notion of recognizing the sanctity of the human
condition more than ever before is a critical element
of how we need to view the world and I don’t think
institutions recognize this.” Additional research
should continue with an expanded focus on international business schools. Continuing emphasis will
be placed on future curriculum reviews at leading
institutions, revisions to institutional curriculum
particularly related to ethics and assessment of
learning, and an ongoing effort at attempting to
identify the best practices at other institutions.
This research is absolutely essential in terms of
future leaders and their responsibilities towards the
hearts and minds of their stakeholders. Those
stakeholders include, but are not limited to, the
community in which the leaders are located, their
employees, vendors, and investors. There is one
series of scandals after another, with a string of
scandals associated with Enron, WorldCom, Fannie
Mae, UBS, stock options, executive compensation,
and most recently the bailout – Troubled Asset
Relief Program – of financial institutions. The
ethical issues associated with these business scandals will unfortunately continue into the future. As
educators responsible for the curriculum in business schools we must always be vigilant about what
is being taught in ethics curriculum, what is
working, and how we can contribute to the ethics
education discussion.
1
Note
Compiled from AACSB.
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Appendix
Table A1
Survey tool used for interviews
Business School_________________________ Interviewee’s Name __________________________
(1) In a business school setting should Ethics be taught in stand-alone courses or incorporated throughout the entire curriculum?
_____(1) Ethics should be taught in stand-alone courses only
_____(2) Ethics should be incorporated throughout the entire curriculum
_____(3) Both
_____(4) Neither
(2) Do any of the core courses in either the undergraduate or masters programs NOT include the subject of ethics? If so, how many
and which courses?
(3) Do any of the elective courses in either the undergraduate or masters programs NOT include the subject of ethics? If so how
many and which courses?
(4) Do any business school or program courses currently offered by your institution deal with topics such as “Corporate scandals,”
civil and criminal liability for fraud, misappropriation, and embezzlement, as well as an employee’s legal and ethical obligations
to his/her business and company?
______(1) Yes. What is the title of that Course?_______________________________
______(2) No
(5) Has your business school or program made any recent modifications or changes to the manner in which the subject of Ethics is
being taught? If so, please describe them.
(6) Please describe any trends or incidents that have led you to incorporate Ethics courses into the business curriculum, whether
through CORE or ELECTIVE courses. Specifically, were there any events either locally or at the school that highlighted the need
for a curriculum change in the subject of Ethics?
(7) Do you feel that there is presently a greater or lesser need to address the subject of Ethics in the curriculum, or do you feel that is
has been satisfactorily addressed? Please explain why.
(8) Do you have an assessment tool to evaluate the teaching of Ethics and the degree to which Ethics has been successfully
incorporated into the curriculum (i.e. student surveys, course evaluations, independent outside review, etc.)?
_____(1) Yes. Which assessment tool(s) do you use?________________________
_____(2) No
(9) Has your school conducted a formal assessment of learning on the subject of ethics?
_____(1) Yes
_____(2) No SKIP TO QUESTION 12.
(10) What were the results of the assessments?
(11) What modifications, if any, have been made to the curriculum as a result of such assessments?
IF YOU HAVE ANSWERED YES TO NUMBER 9 SKIP THE NEXT QUESTION
(12) If your institution has not conducted an assessment of learning of ethics in the curriculum, what plans, if any, does your
institution have regarding such an assessment?
(13) Does your school use any non-traditional approaches to teaching Ethics, such as experiential learning or service learning? If so,
what is the approach/approaches and how has it worked?
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58
Table A1 Continued
(14) What actions have you taken, or do you plan to take to ensure your school’s compliance with the AACSB standards regarding the
incorporation of ethical decision making into the business curriculum? This refers specifically to Standard 15, which queries the
situation in which the following subjects are addressed:
K
K
K
K
K
Corporate social responsibility
Ethical decision making in theory and practice
Ethical leadership in an organization
Corporate governance
Ethical issues and guidelines relating to other areas
(15) Does your institution have a center/committee/institute dedicated to the study and application of ethical decision making in
business? If so, is its primary purpose for internal application (i.e. curriculum enhancement and faculty development) or external
research projects (i.e. researching corporate case studies, developing external training programs), or both?
(16) If the answer to the above question was yes, what percentage of your total business school faculty is actively involved in the
center? _______
(17) Are there any additional thoughts/comments you would like to share on the importance of business ethics in the 21st century
classroom?
About the Authors
Bruce Warren focuses his teaching, research, and
consulting in management and law, with an
emphasis in the employment law and ethics area.
Along with publishing articles on employment law,
he has utilized his training and background as a law
practitioner and as an arbitrator with the American
Arbitration Association, and consults with small
businesses and non-profit organizations. His recent
publications include Teaching Business Ethics – Is it
a Lost Cause? and Stalking in the Wilderness:
A Preventive View of the Law of Sexual Harassment.
He joined the Simmons faculty in 1970 and retired
as a Professor Emeritus on June 30, 2010. Email:
bruce.warren@simmons.edu
Susan D. Sampson is an associate professor
of retail management and director of the Prince
Program in Retail Management at Simmons
College. She joined the Simmons faculty in 1995
after teaching at Babson College and has taught
Organization Management Journal
marketing courses on the undergraduate, graduate,
and executive education levels. Sampson’s current
research interests are retail site analysis, retail
evolution, market analysis, marketing education,
market research, and assurance of learning assessment. She is an internationally recognized expert in
retailing and has appeared on television and radio,
and is often quoted as a retail expert in such publications as The Wall Street Journal Business Week, and
USA Today. Email: susan.sampson@simmons.edu
Erin McFee is a research associate in the Organizational Behavior Unit at Harvard Business
School as well as in the Organizing for Health
action-oriented research initiative. She has
worked on research projects involving leadership
and ethics. She earned an MBA from the Simmons
School of Management, where she was a student
at the time of this research. She has a Bachelors
in Finance from Boston University. Email:
ErinMcfee@gmail.com