Chapter 4 – Using Social Media and Creating Other Leadership Correspondence Kelompok 3 Eks B 36 A

Chapter 4 – Using Social Media and Creating Other Leadership Correspondence (Rusdi Akbar, M.Sc., Ph.D., CMA., Ak., CA.) Kelompok 3 – Eks B 36 A 36P18007 – Fachrurrozi 36P18008 – Fidela Hasworini 36P18009 – Habibah Asma’ul Husna Organizing and Formatting E-Communication Effectively – Select best structure for the audience and topic – Ensure overall structure and individual paragraphs are logically organized – End by clearly establishing closure and, if appropriate, next steps – Follow standard formatting for type of medium Openings  To establish the context for the communication  to include a more gentle opening with some appropriate pleasantries  To provide some information to soften the bad news we must deliver  To explain the reasoning or logic if we have complicated information  to explore idea of the topic Traditional Openings Follow CPF Pattern  C = Context—What is the impetus for the communication? What surrounds it that could influence it?  P = Purpose—Why am I writing? What is my reason?  F = Foreshadowing—What is coming in this communication and in what order? What should readers expect to see as they read it? Closing     Provide a sense of a polite If appropriate, end with follow-up arrangements or a call for action Include contact information A sign-off, such as “Sincerely” or “Regards,” is still expected in letters and memos and a good idea in e-mails as well Formatting E-Communication and other correspondence  Layout – allow white space for easy reading  Spacing and Alignment – single with double between paragraphs and no paragraph indentation.  Font – Depends on medium and density of text. A serif font is usually better for printed correspondence, but for e-communication, a sans serif font is becoming more common. Creating and Formatting Headings  Keep headings short, meaningful, and consistent  Make sure that all headings are parallel  Use the same font used in the rest of the section but make it bold, larger, or centered  Be consistent in handling capitalization  Avoid underlining headings Guidelines for Using Blogs Creating a Twitter Plan  Define your purpose before you begin   Be actively involved in the conversation    Give credit to others and link to them  when appropriate   Make it personal and different  Write frequently and let your readers know your time line for new posts and responses Creating Effective E-Mails  Create a compelling subject line  Format for accessibility and easy reading Define your purpose goals Assign the right tweeters Cultivate the voice Follow the right people Have a sense of humor Important Things  Select the most effective medium for your message and your audience  Organize the document contents coherently  Use effective formatting  Limit images  Include your contact information and business Web links  Start with the most recent e-mail  Change the subject line when subject shifts  Generally, avoid very informal writing Terima Kasih Kelompok 3 – LC – Eks B 36 A