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Marketing i menedžment u arhivima

2007, Tehnični in vsebinski problemi klasičnega in elektronskega arhiviranja. Zbornik mednarodne konference, Radenci, Slovenija

The culture has become important part of EU`s economy. As the part of cultural sector, archives can contribute to cultural offering and economic progress. For achieving these goals, it is necessary to implement marketing and management strategy in archives too.

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