Transnationalism and Anti-Globalism
Johannes Voelz
College Literature, Volume 44, Number 4, Fall 2017, pp. 521-526 (Article)
Published by Johns Hopkins University Press
DOI: https://doi.org/10.1353/lit.2017.0032
For additional information about this article
https://muse.jhu.edu/article/672845
Access provided by Universitaetsbibliothek Frankfurt a.M (2 Nov 2017 17:22 GMT)
TRANSNATIONALISM AND ANTI-GLOBALISM
JOHANNES VOELZ
The recent resurgence of nationalism in the United States finds
expression in a whole vocabulary, made up of slogans, rallying
cries, and buzzwords. Most prominent among them may be “Make
America Great Again” and “America First,” but there is another
buzzword—anti-globalism—which is particularly suggestive of the
conundrum transnationalism faces in the Age of Trump. The term
anti-globalism results from an act of rhetorical appropriation and
resignification, and as I want to suggest, the idea of transnationalism
plays an important role in this repackaging effort.
Anti-globalism recalls the anti-globalization movement of the
1990s and early 2000s, but this resonance brings out the differences
rather than similarities between the two: where anti-globalization
was concerned with a critique of the economic system, anti-globalism attacks what is perceived as a larger ideology of globalism that
allegedly promotes free trade as well as cultural and racial mixing.
From the view of the leftist anti-globalization movement, globalization was driven by the institutions that backed the Washington Consensus (such as the International Monetary Fund, the World Bank,
and the US Treasury), global corporations that exploited the waning
sovereignty of nation-states, and national governments that colluded
with the forces of global capital, for instance by entering into international free trade agreements, such as the North American Free
COLLEGE LITERATURE: A JOURNAL OF CRITICAL LITERARY STUDIES 44.4 Fall 2017
Print ISSN 0093-3139 E-ISSN 1542-4286
© Johns Hopkins University Press and West Chester University 2017
522
COLLEGE LITERATURE
|
44.4 Fall 2017
Trade Agreement. The targets of that earlier movement were therefore the profiteers and structures of economic globalization.
This economic understanding of globalization opened up a space
for alternative conceptions of globalization that could compete with
the economic version. It is no coincidence, therefore, that it was also
in the late 1990s and early 2000s that the academic field of American Studies turned to the transnational as an emerging paradigm.
American Studies entered its transnational phase by engaging in
profound soul-searching about the possibilities of altering the object
of study seemingly prescribed by the field’s name (see, for instance,
Janice Radway’s 1998 Presidential Address at the American Studies
Association, titled “What’s in a Name?”). Although rather diverse
manifestos appeared in quick succession, there emerged a consensus
that sticking to the nation form was a sign of ideological backwardness, whereas transcending the nation held out the potential for progressive change. From the get-go, transnational American Studies
aimed to transcend the nation on two different conceptual planes:
first, on the level of methodology, where transnationalism in essence
meant adopting a particular perspective; second, on the level of the
object of study, where transnationalism referred to phenomena that
went beyond the limits of the nation. This blending of method and
object of study meant in effect that the transnational wasn’t something one could neutrally observe, describe, and chart. Rather,
studying the transnational meant affirming the transnational. This
is because the approval for the new method jumped over, as it were,
to an approval of the phenomena studied. If, in other words, the
transnational perspective of scholars was greeted as the successful
overcoming of critical parochialism, then phenomena embodying
the transnational were themselves to be commended. This valuation guided the choice of what was to be studied: Preferred objects
included oppositional social movements that traversed national
boundaries, aesthetic forms that traveled beyond the confines of the
nation, and ideas that circulated in similarly unbounded ways (clearly,
this list is not meant to be comprehensive). In short, transnational
American Studies provided the opportunity to salvage a “globalization from below” (to use a phrase popular with the anti-globalization
movement), and to favorably contrast it to both nationalism and economic globalization (or “globalization from above”).
One of the problems faced—but rarely addressed—by proponents of transnationalism emerged from this differentiation of economic and cultural globalization. Did the idea that these two forms
of globalization are principally different really hold up? Didn’t both
Johannes Voelz
|
Critical Forum
523
visions of globalization rely on some of the very same images: flows
(of goods, people, ideas) as something natural, borders and boundaries as artificial? Wasn’t there, in fact, a deep affinity between the
longing for cultural transnationalism and the ideology of economic
globalization, despite the political differences that seemed to keep
them both neatly separated? I have argued elsewhere that conceptually (though not politically) transnational American Studies is indeed
indebted to economic globalization, and that it is nonetheless advisable to pursue the project of transnationalism, albeit in a self-reflexive manner (Voelz 2011). But rather than revisiting this debate
at this point, suffice it to say that the question of transnationalism’s
oppositional purity emerged from the somewhat tenuous conceptual
framework shared by the anti-globalization movement and transnational Americanists: globalization, according to this framework, had
an economic and a cultural aspect, which were to be seen as opposed
to one another.
Quite some time has passed since the early 2000s. By now, academic transnationalism in American literary and cultural studies has been solidly institutionalized. Think only of the Journal of
Transnational American Studies, the recent Cambridge Companion to
Transnational American Literature, edited by Yogita Goyal (2017), or
the founding of the “Obama Institute for Transnational American
Studies” at the University of Mainz, Germany. Meanwhile, predictably, the hype that initially attended the “transnational turn”
has faded rather quickly. The anti-globalization movement, on the
other hand, has largely run out steam, mostly because center-left
parties across North America and Europe failed to support it; they
embraced neoliberal reforms instead, a decision which has cost many
of them a good share of their votes. (One could add that the movement only petered out after the demise of Occupy, or that, in fact,
it has survived in places like Spain, where Podemos has managed
to transform the protest against neoliberal globalization into party
politics—but these are nuances that don’t change the big picture.)
Along with the overall decline of anti-globalization came the rise of
anti-globalism (itself a movement of transnational scope), and thus
the seemingly miraculous transformation of a left-wing into a rightwing movement.
How in the world could that happen? In moving the critique
of globalization across the political spectrum, anti-globalists have
rejected the foundational premise of anti-globalization and academic
transnationalism: they refuse to differentiate between two different kinds of globalization, be they “from below and from above,”
524
COLLEGE LITERATURE
|
44.4 Fall 2017
“cultural and economic,” or simply “good and bad.” As London-based
blogger Jacob Stringer has aptly summarized it on opendemocracy.
net: “[Anti-]Globalisation refers to certain processes in the interests
of corporate trade. [Anti-]Globalism refers to a global outlook, borders too open, a feared mingling of cultures, implied dangerous liaisons with aliens” (March 26, 2017). Anti-globalists, in other words,
have tied the critique of economic globalization to xenophobia, racism, and a disdain for global elites, and have thus conceptualized
economic and cultural globalization as hanging together.
Anti-globalists’ longing for cultural isolationism, it must be
admitted, has rendered the economic dimension of anti-globalism
strikingly toothless. It is as if they offered cultural anti-globalism as
a solution to the problems caused by global capitalism: their implied
economic platform seems to be limited to the call for protectionism
(the economic dimension of “America First!”) and the hope for more
high-paying manufacturing jobs. In Strangers in Their Own Land,
sociologist Arlie Russell Hochschild (2016) has recently shown just
how deeply the Tea Party members and Trump supporters she interviewed in Louisiana are invested in the free market, and how much
they detest the welfare state. Their critique of economic globalization spares multinational corporations (even if these corporations,
like the petrochemical companies in Louisiana, ruin the environment and cause a virtual cancer epidemic) because they are seen as
the older siblings of small businesses run by local entrepreneurs.
Though the anti-globalists’ mix of economic and cultural anti-globalism may be rife with logical faults and moral deficiencies, their
triumph should not be simply dismissed as racist and xenophobic
(though it is that, too). Instead, their rise should prompt scholars
of transnationalism to reflect on the involvement of the idea of the
transnational in the political struggle that divides the United States
and, increasingly, other countries in which right-wing populism
has taken hold. In this context, it becomes newly significant that
transnational Americanists have tended to politically identify with
the transnational formations they study and that they have thus, as
described earlier, conflated method and object of study. As a result
of this conflation, academic transnationalism has come to embody
the idea of globalism targeted by the anti-globalist agenda. Economically, transnationalism encapsulates the privileged status of a global
elite (here, transnationalism refers to the scholars) and culturally, it
raises fears of migration, hybridity, and the demise of white hegemony (here, transnationalism refers to the phenomena studied).
Seen in this light, the idea of globalism embodied by transnational
Johannes Voelz
|
Critical Forum
525
American Studies becomes a tailor-made point of attack for what
John Judis, in The Populist Explosion (2016), has described as the triangular scapegoating of right-wing populism. Right-wing populism
is triangular in that it claims to defend “the people” against two perceived enemies: the elites (situated above) and undeserving “others”
(situated below).
The challenge of anti-globalism, then, is not only that it rejects
transnationalism’s starting premise of the two kinds of globalization, but, more crucially, that it brings to light the degree to which
transnationalism is itself involved in the divisive struggle currently
rocking the United States. This challenge, I think, can be seen as
a welcome opportunity to generate a new kind of knowledge from
within transnational American Studies. It calls for an approach that
is more self-reflexive than the identificatory stance taken by many
scholars of transnationalism so far. Rather than starting from the
presumption that studying transnational formations means helping
to fight the good fight, transnational American Studies could begin to
chart how the transnational itself has become a currency, or capital,
in the struggle for symbolic advantages in a starkly divided society.
This isn’t to devalue the study of transnational formations, but
rather to come to realize that embracing and valuing the transnational is a maneuver that helps secure symbolically advantageous
positions. This is the case both in the academic field of American
Studies, which has long been organized around a moral economy of
political engagement, and in the larger public sphere of the United
States. The idea (taken from Bourdieu) is not that we consciously
try to amass as much symbolic capital as possible—as if we were
rational-choice actors in the field of symbolic capital—but instead
that trying to carve out for ourselves a recognized position in the
field of transnational American Studies is what it means to “have
an investment in the game” (Bourdieu and Wacquant 1992, 98).
The same goes for the other side of the divide: the embrace of
anti-globalism speaks to the specific value of the ideas and principles captured by the term transnationalism in the broader political
discourse of the United States. Here, too, the currency of the idea
of transnationalism has a particular valuation. The fact that we may
think of this value as “negative” when used by anti-globalists begins
to suggest that taking stock of transnationalism as a currency helps
us capture its political existence. I am suggesting, in other words,
to incorporate a self-reflexive and relational sociology of the transnational into the program of transnational American literary and
cultural studies.
526
COLLEGE LITERATURE
|
44.4 Fall 2017
One of the welcome ramifications of such an extension of Americanist transnationalism, it seems to me, would be to overcome the
harmful dualism of nation and trans-nation. Ultimately, this dualism
suggests that by turning to the transnational, we will have to learn
to stop worrying about the nation-state. But Trump’s rise to power
should make it apparent that American Studies needs to be able
to provide explanations of what goes on inside the United States.
The truly surprising suggestion to be taken away from the rise of
anti-globalism is this: a self-reflexively and relationally revamped
transnational American Studies may provide a necessary tool for
coming to terms with the nationalist resurgence.
WORKS CITED
Bourdieu, Pierre, and Loïc Wacquant. 1992. An Invitation to Reflexive Sociology. Chicago: University of Chicago Press.
Goyal, Yogita, ed. 2017. The Cambridge Companion to Transnational American
Literature. New York: Cambridge University Press.
Hochschild, Arlie Russell. 2016. Strangers in their Own Land: Anger and
Mourning on the American Right. New York: The New Press.
Judis, John. 2016. The Populist Explosion: How the Great Recession Transformed
American and European Politics. New York: Columbia Global Reports.
Ebook.
Radway, Janice. 1999. “What’s in a Name? Presidential Address to the
American Studies Association, 20 November, 1998.” American Quarterly
51.1: 1–32.
Stringer, Jacob. “Why did anti-globalisation fail and anti-globalism succeed?” Open Democracy. March 26, 2017. Opendemocracy.net. Last visited: May 28, 2017.
Voelz, Johannes. 2011. “Utopias of Transnationalism and the Neoliberal
State.” In Re-Framing the Transnational Turn in American Studies, edited
by Winfried Fluck, Donald E. Pease, and John Carlos Rowe. Hanover,
NH: University Press of New England.
JOHANNES VOELZ is Heisenberg-Professor of American Studies,
Democracy, and Aesthetics at Goethe-University Frankfurt, Germany. He is the author of Transcendental Resistance: The New Americanists and Emerson’s Challenge (UP New England, 2010) and The
Poetics of Insecurity: American Fiction and the Uses of Threat (Cambridge
UP, forthcoming 2017).
View publication stats