The resource-based view which supports endogenous perspective in strategic management has become the focus of interest among scholars. However, criticism directed at the resource-based theory provides basis for separation of the new mainstreams: dynamic capability and relational resources. The aim of the paper is to review the resource-based approach to strategic management and to develop new directions for this approach. Depending on the approach, a competitive advantage in a firm is attained through resources (resource-based view, RBV) or through adjustment to the environment (positioning view). Evolution of the resource-based concept allowed authors to attempt to build a conceptual model that uses exogenous and endogenous orientation of the strategic management in formation of competitive advantage

Abstract: The Resource Based View (RBV) takes an 'inside-out'view or firm-specific perspective on why organizations succeed or fail in the market place. According to RBV, firm's abilities also allow some firms to add value in customer value chain, develop new products or expand in new marketplace. The RBV draws upon the resources and capabilities that reside within the organization in order to develop sustainable competitive advantages. However, not all the resources of firm will be strategic and hence, sources of ...

Competitive advantage as the impact of the implementation company operation strategy in creating value creation on the products and services produced. Cost leadership and differentiation for products or services into a strategic part in achieving competitive advantage. Competitive strategy becomes part of the corporate strategy led to increased productivity and performance. Resource-Based View is a part of the company\'s capability in encouraging superior competing. This study empirically investigates whether there is an effect resources based view, competitive strategy and competitive advantage. The results showed that resources based view are effective and positive direct effect on competitive strategy. Competitive strategy has effective and positive direct effect on competitive advantage. Moreover, this study demonstrated that the effect of competitive advantage is mediated by competitive strategy. This finding integrates insights competitive strategy framework into a generalization of the competitive advantage in industries. Furthermore, this research is expected to support for industry have valuable suggestions to effectiveness in competitive strategy and achieved the company?s goal especially in competitive advantage.