Contemporary Studies Programme: Honours Thesis
DEATH IN THE DIGITAL ERA:
GRIEVING ON FACEBOOK
By: Rebecca Hussman
Adviser: Dr. Kierans
Due: Friday, March 7, 2014.
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Abstract: This paper seeks to highlight that the practices of mourning online are not so strange as
one might initially believe them to be, because historically, mourning has been practiced on a
public level more often than one intuitively thinks. Think, for example, of the televised, public
memorials of famous persons who have died (from royalty such as Princess Diana to pop star
legends such as Michael Jackson). Using the media analysis tools offered by Marshall McLuhan,
the author argues that viewing mourning on a public forum like the internet as inappropriate,
odd, or off-putting is a symptom of the rationale of a previous era, in which mourning strictly
entails private expressions of grief and only the company of the immediate family. This old
rationale is in line with Freud’s cannon, especially concerning his essay Mourning and
Melancholia (1917), which originally described healthy mourning as a process in which the
mourner must detach themselves from the deceased and essentially replace them and move on.
Thoughts of these kind which belong to and are applicable in the previous era are no longer
coherent. Surely, having a set of beliefs which are no longer appropriate in the current age can
cause problems navigating the complex technology-laden twenty-first century climate, and
indeed, can prevent an understanding of how our engagements with technological media shape
and reshape social practices around the world. The author provides a more fruitful approach to
viewing the new practices of the digital era so as to better understand the motivations and
potential benefits such practices may have. This includes newer conceptions of mourning, as
offered by Butler (2001), Walter (1996) and Klass, Silverman and Nickman (2006), which
emphasize healthy practices of grief to be perpetual, allowing the bereaved to incorporate the
deceased within his or her ongoing life. If this approach is taken, the tendencies pertaining to
how people deal with death online are much more comprehensible, for one’s Facebook account
may remain after one dies, forcing strategies of mourning to adapt and become ongoing. Turning
to online social media platforms such as Facebook to grieve and mourn is a rising trend which
has changed the face of bereavement studies as a whole, pointing to the important clinical, social
and psychological issues which are pressing for the future of communication studies, as well as
for grief and loss counselling.
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!Key Words: death, grief, mourning, loss, bereavement, continuing bonds, biography, profile, internet,
digital, technology, Facebook, community, communication, norms, perception.
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Introduction
The transition from the media of the previous age, such as print and radio technology, to
the technological media in the digital age, has been the source of much anxiety and bewilderment
for many who have witnessed the transformation. Yet as Marshall McLuhan proves in the corpus
of his works, this reaction of distress to the increase in pace and proximity initiated by the
connecting power of digital or electric media need not occur. If one takes the time to carefully
study and understand the media which are at the heart of these dramatic social changes, one
gains a general, more meaningful understanding of the relations human beings have with it,
historically and currently. For as McLuhan himself puts it (1964): “All media are active
metaphors in their power to translate experience into new forms” (The Medium is the Message,
69). The media-saturated environment of the twenty-first century, then, by virtue of the new
media and technology becoming more pervasive around the world, has functioned to change the
way we experience and perceive the world. Because it changes the way we behave, certain social
norms and cultural traditions have been called into question. However, we must view the
changes in patterns of behaviour in a non-judgmental way, trying to genuinely evaluate whether
any of these changes have been positive or not for those involved.
This paper shall explore the social norms which have been re-articulated as a result of the
introduction and increasing usage of digital technological media, most notably, the internet.
Specifically, the author focuses on the shift on behaviour surrounding death, as users turn to the
internet to express grief. The traditional norms pertaining to mourning are backed by an ideology
of grief that conceives of appropriate expressions of grief to be only when one is alone, urging
expressions of grief to stay inward. Naturally, turning to the internet for a new way to express
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grief, on an obviously very public and socially rich platform, challenges these once sanctioned
norms around mourning, forming a site of contention worthy of academic study and more future
research.
Rituals of bereavement are a helpful area of study when seeking to analyze the social and
cultural patterns of one’s time, for they adapt and accommodate to a community’s social and
cultural climate, which is in turn shaped by the current dominant media form. In this case, we
shall be investigating first the socio-cultural climate of the present day, discussing themes related
to internet use and some key motivations regarding the usage of Facebook. Second, we shall go
over what the process of mourning entails traditionally and presently, since current practices of
grief being which are mediated by the internet are more frequently occurring. Following this,
there shall be a discussion about the implications of this new trend of grieving online; first on an
individual level, how dealing with death affects the user phenomenologically and
psychologically, citing interviews and reports from various studies; second, how dealing with
death online is part of a larger socio-cultural shift in patterns of human behaviour instantiated by
digital media. Finally, there will be a short discussion about what changes in perception one
might undergo as a result of learning some of the facts included in this paper.
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The Internet Era: The Digital Age of Information
Community nowadays is based on a common shared culture put in place by electric
technology, most notably, the internet. Picking up on this, Paul Levinson (1999) argues in his
work The Digital McLuhan: A Guide to the Information Millennium that “the internet made an
honest metaphor out of the global village [as articulated by McLuhan] - or rather, converted it
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from a metaphor to something much closer to a depiction of reality” (66). For though the internet
had not yet existed, McLuhan noticed that the newest media of his time, television, instantiated a
kind of culture which was inclusive on a new scale, in that it turned all television watchers into a
new sort of “village”. As Levinson puts it, television created a “village of voyeurs” (69).
Compared with the simple, one-way communication of the radio, which offers the singular mode
of sense-data (sound) and emphasizes centrality, electric media such as television and, similarly,
the internet, illicit a more complex experience.
Like television, the internet requires audio-visual reception and is all-consuming,
compelling the viewer to immerse themselves completely in that world which is being presented
to them. As Levinson writes, “in television viewing, ‘illuminations project themselves at the
viewer’ (Carpenter & McLuhan, 1960, p. x) - the television becomes the projector and the viewer
becomes the movie screen” (96). Thus one’s engagement with computer and television screens
are similar to the extent that the screen “becomes the projector and the viewer becomes the
movie screen;” they are consuming, involving, effectively transforming the viewer into a screen.
Yet they differ because the internet takes it one step further. The internet gives the user what
television only teased the viewer about: it gives the user the direct ability to engage with it, to
touch or affect it back. This is because electric technology tends to need our intervention to
function, as well as to evolve, meaning that we change it and it changes us in various ways over
time. McLuhan and Fiore (1967) put it as follows: “Our new [electric] environment compels
commitment and participation” (The Medium is the Massage, 24). The internet is there, but it is
only ever being used if we take the steps to log online and engage with it, to explore it, and
perhaps even publish content on it. Having such a relationship with the digital media in this way
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dissolves our separateness from said media, in a sense, and effectively turns all of us into a
culture of participants, into one global community with relatively the same access to the same
online spaces.
The metaphor of the global village, then, becomes fulfilled to an even deeper extent with
the advent of the internet because these villagers of the global village are no longer just voyeurs,
as was the case before with television, but they interact with each other like members of
traditional villages would. According to Levinson, “the fulfillment of the interactive aspect of the
global village via the internet and the world wide web was pointed to, suggested, predicted by
McLuhan’s initiating metaphor” (28-9). Thus even though he did not live to see the fulfillment of
his predictions in the digital age, the internet has come to fulfill the global village metaphor to an
extent that McLuhan would most likely not have been unable to foresee, rendering it no longer a
metaphor, but an accurate depiction of reality. With digital media as its backbone, the twentyfirst century climate is one of globalization, hyper-connectivity, overstimulation, and information
overload. It has come to change patterns of social behaviour, re-articulating certain social norms
so as to have them better accommodate this new climate.
McLuhan says that in the digital age, “information gathering resumes the inclusive
concept of ‘culture’” (The Medium is the Message, 155): we are all now members of a
worldwide, homogenized digital culture with access to the same online databases of information,
and with several sites which are designed to facilitate frequent and easy communication with
others who are present online. Our world now is truly “a world of total involvement in which
everybody is so profoundly involved with everybody else” (McLuhan and Fiore, 61), as a result
of the connecting power of digital technology. Thus, thanks to the internet, we moderns have
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come to know far much more about not only the world’s historical and current events, but also
about each other. One major consequence of the connecting power of electric technology is that
it has “reconstituted dialogue on a global scale” and, in doing so, it “pours upon us instantly and
continuously the concerns of all other men” (McLuhan and Fiore, 16). We are, by virtue of
digital media, able to be more deeply involved with the details of others’ lives, and by the same
token, we are also able to give more details about our own lives to those we connect ourselves to
via social networking sites like Facebook. Simply put: “Too many people know too much about
each other” (McLuhan and Fiore, 24), and that is changing the way we relate with each other and
deal with certain issues, such as those involving death.
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Facebook Usage: Motivations
The major reason internet users are willingly submitting detailed information about
themselves online, and are learning details about others, has a lot to do with the trend of creating
an online profile. The construction of an online profile on social networking sites has been
commonly referred to in research as the construction of the “virtual” or “digital self” (Zhao et al.,
Identity Construction on Facebook, 1831), contrasting it with the offline self that creates it. Yet,
as we shall see, the distinction between a “digital self” and a “real” or “true” self is questionable,
for the engagements one has online have very real, often immediate and intense effects on the
user. Perhaps that is part of why the trend of creating online profiles is so widespread and
became so popular so rapidly: it has affected noticeable changes in the way we live our lives,
individually and socially, forcing people to keep up with this evolution.“The number of
Facebook users has grown exponentially, from 30 million in July 2007 (Cashmore, 2007) to over
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800 million users in March 2012” (Forman et al., Death and Mourning as Sources of Community
Participation in Online Social Networks, n.p.). Thus more and more users are signing up to
Facebook and creating profiles, irregardless of their age: it is not just for youths and students
anymore. The only stipulation for internet and thus Facebook use is if one is affluent enough to
have internet connection, and with regards to maintenance and upkeep of the profile, that one has
this access on a regular basis.
In a fairly recent study (2008), it is shown that those who face various social obstacles
(from cognitive impairments, to speech-related issues such as stuttering) are able to “actualize
the identities they hope to establish but are unable to in face-to-face situations” (Zhao et al.,
1819). Thus engaging with one’s Facebook Friends can result in empowerment for certain “gated
individuals” (1819), facilitating greater overall human flourishing for the users involved. In other
words, online profiles are creations which “can serve to enhance the users' overall self-image and
identity claims and quite possibly increase their chances to connect in the offline
world" (1831-2). What Zhao et al. are among the first to prove in their study on virtual identity
construction is the idea that what happens in the virtual world can have a direct, positive effect
on what occurs in the offline world. Surely this is one acceptable motive for engaging with
Facebook: it can empower those who face various social obstacles, and even help such persons to
take the steps needed to overcome them. Zhao et al. (2008) argue that the positive effects of
Facebook use as experienced by its users has to do with the general idea that “identities are what
we convince others to think of us as; it matters not whether that happens online or
offline" (1832).
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The author argues in line with Zhao et al. that the distinction between the online and
offline identity is problematic at best, and can be especially misleading when the terms are
accompanied by the adjectives “true” and “false” respectively. The rest of this paper shall discuss
online behaviour in the same manner as if it were offline behaviour, challenging the assumption
that the two worlds and identities are separate, and disagreeing with the idea that one identity is
more “real” than the other. Rather, arguing alongside McLuhan, the author views all technology
and media as “extensions of ourselves” (The Medium is the Message, 23) which have “altered
sense ratios or patterns of perceptions steadily” (33), both on an individual and collective scale.
One study (2012) agrees with this point, and puts it this way: “Cyberspace in general, and social
networking sites in particular, have rapidly evolved into extensions of our human bodies,
opening up new possibilities for us to be with one another in the digital world (Kim,
2001)” (Kasket, Continuing Bonds in the Age of Social Networking, 62). It is this new way of
being with others via digital technology that the author focuses on, and further, how occurrences
of death bring these relations to the fore. Death, as “one great common denominator of
humankind” (Kern et al., R.I.P. Remain in Perpetuity: Facebook Memorial Pages, 3), illuminates
the general importance of the relationships we have with others when it comes to our own
wellbeing, pointing to “the social nature of death” (Brubaker et al., Beyond the Grave: Facebook
as a Site for the Expansion of Death and Mourning, 161). On this vein, “[o]ne respondent said he
or she believed that ‘the greatest appeal to Facebook groups is that no one ones to grieve alone,’
while another said Facebook offers ‘a community where they can grieve in a ‘safe
place’” (Carroll and Landry, 348).
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Facebook Usage: Mourning
As one might already realize, the Facebook platform is especially helpful for mourners.
For one thing, it is an incredible community builder; it “enables new types of relationships with
both people and content across time, geographical spaces, and social contexts”. (Brubaker et al.,
161). Thus an extremely compelling motivation for Facebook use is when a user is during a time
of mourning, because the integral role of others’ support during such times can be met to a
greater, more consistent extent than with traditional strategies for grief, like attending a wake or
funeral procession. The interactions with the online grieving community can be facilitated with
relative ease at basically any time, and they can be ongoing, possibly for the rest of one’s life.
Moreover, social networking sites like Facebook “may benefit marginalized grievers (e.g., those
outside the family) by providing access to a space for mourning” (Brubaker et al., 160), and
thereby Facebook generally “‘mitigates disenfranchised grief’ (Martin 2010, 37)” (154). It allows
anyone to express their grief to a large number of people all at once by posting online, or even by
not posting anything at all and simply reading the posts of the community of mourners who are
sharing in one’s grief, which offers comfort, support and consolation to the bereaved. Thus, far
more than just for helping us cope with the increasingly pervasive technology we have come to
rely on in the digital era and to help organize our relationships in this information-saturated era,
internet and Facebook usage have come to serve us in very important ways that one typically
does not take notice of. It is about far more than self-expression and social networking, as the
rest of this paper hopes to show. The new patterns of behaviour enacted by our habitual
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engagements with digital media, namely the internet, have come to re-define the norms
surrounding death and mourning.
There is a rather large body of research devoted to the topic of mourning online, since
expressions of grief have been published on the internet as early as the MySpace era. To be clear,
this era was before the turn of the century, before Facebook emerged on the scene in 2004 and
quickly won the battle of popularity1. In fact, the term “virtual cemeteries” was first used in an
academic study published in 1995, according to one study done in 2010 (Carroll and Landry,
342). Interestingly, this study reports that these “virtual cemeteries” and their surrounding
communal grief practices bear more resemblance to non-Western models of grief than those
typical of the West (343), because they are so inclusive, intimate and public all at once. Due to
the social taboos and anxiety surrounding the topic of death and its history of privatization,
Western models of grief typically include small, private communities of mourners, who when in
public, tend to don large sunglasses and hats to hide one’s face, not wanting to show one’s
distress and outpouring of emotion. Accordingly, websites like Facebook are, for many, coming
to be the preferred platform on which to grieve, for it provides great benefits to the users during
such times. Notably, “this positive impact does not vary by age” (344).
Several participants in one study (2010) report “feeling that the support they found online
was more valuable than that offered by traditional support groups” (Carroll and Landry, 347).
What is so valuable about online support? Well, for one thing, although a grieving individual
1 Another
interesting fact which Carroll and Landry discuss is that MySpace has always been equipped
with a way of dealing with the profiles of users who have passed away, creating sites which are “devoted
to memorializing deceased MySpace users” (343), such as Yourdeathspace.com and MyDeathSpace.com.
MyDeathSpace.com in particular is of interest, for it “aggregates links to the pages of deceased MySpace
users, along with stories, obituaries, and blogs that detail their lives and how they died (Debatty,
2007)” (Logging On and Letting Out, 342-343).
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may be communicating with more than one person online at a time, they are still able to be in a
private space. This makes users eligible to express their grief without the pressures of being in
company, for they are typically alone when logging online or at least in a private setting, which
lets them benefit from the support offered by the online community without restraint. In a way,
they still are able to incorporate the private aspect of traditional norms on grieving behaviour, yet
they simultaneously undermine these norms by posting on such a public space and engaging with
a virtual audience that has international scope.
The author focuses on the practices of mourning done via Facebook specifically in this
paper because it is a particularly interesting site of discourse, and it is the most popular social
network site to date. According to Carroll and Landry’s study (2010), members spend on
Facebook “an estimated 10 billion minutes per day” (341), taking into account the numerous
times users visit the site per day. A more recent study (2013) backs up these claims, stating that
“Facebook is now the most popular website in the world based on unique visitors [and has]
attracted at least 35% of all web users” (Kern et al., 2). All this means that Facebook is an ideal
space to analyze behaviour patterns and trends which are current, as well as for measuring how
our engagements with the online world have already started to change the ways in which we, as
citizens of the twenty-first century, act in and see the world.
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Public Mourning and Digital Media
The author seeks to emphasize that online bereavement practices are not so strange as one
may initially intuit them to be, because for one thing, mourning has been practiced on a public
level more often than one may recall, despite the existing traditional norms of mourning which
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encourage privacy. Think, for example, of the televised, public memorials of famous persons
who have died, from royalty such as Princess Diana, to military soldiers given broadcasted
ceremonial burials, to pop star legends such as Michael Jackson2, and the massive gatherings
which occur at these types of renowned figures’ funerals. All of these types of deaths initiate an
outpouring of grief shared by mass quantities of people all over the world, on a very public level.
Think, too, of monuments and shrines put in spaces in order to commemorate a death which
occurred at that very location. By virtue of being in public, communal places, these monuments
are surely public acts of memorialization which is shared by all who have encounters with the
monuments, even if it is only for a brief moment as one is driving by it. Think, also, of the
memorialization which occurs for several people at once, such as of those who perished during
the attacks on the United States’ Twin Towers on September 11th, 2001, or those who were
victims of the Virginia Tech shootings in April 2007 (Carroll and Landry, 342). Events like these
facilitated reactions of grief that were publicized in more sense than one, for expressions of
mourning were shared via television, photography, videography and radio broadcasting.
As Harold Innis (1950) writes: “The significance of a basic medium to its civilization is
difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact
of appraisal appears to be peculiar to certain types of media” (Empire and Communication, n.p.).
Like Innis says here, trying to appraise the media of the digital age when one is used to the
means of appraisal offered by the previous age is difficult and frustrating, because that means of
appraisal is no longer effective. Hence, a “change in the type of medium implies a change in the
2
For more on Jackson’s death and reactions of grief mediated by the internet, see J. Sanderson and P.
Hope Cheong’s article: "Tweeting Prayers and Communicating Grief Over Michael Jackson Online."
Bulletin of Science, Technology & Society 30.5 (2010): 328-40. Web.
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type of appraisal” (Innis, n.p.), which is something one must learn. One cannot coherently assess
the present situation with tools, concepts and views of the past; one must try to adjust one’s
perspective accordingly with an open mind, understanding the fact that introductions of new
media produce significant social and cultural changes in order to accommodate the new
technology. Yet the changes enacted by the transformation to digital media as the predominant
media, and the global affects enacted by internet technology, have been quite drastic, making it
harder for individuals to understand the media behind these changes, let alone to endorse them.
As part of the shift in human affairs affected by electric media, those raised in the digital
era found it the next logical step to turn to the familiar zone of the online world to express
sentiments of grief, thereby creating a new and “unique form of communal discourse” (Carroll
and Landry, 342). Engaging with the online community, which has been extended farther than
that of the traditional funeral gathering, can be extremely helpful for those who are in periods of
mourning to lend support and give comfort during such a difficult time. Since there have always
been public memorials in the offline world (especially for famous persons and tragic, sudden
deaths), it is no surprise then that there is such a prevalence of publicly constituted memorial
pages online. Such online memorial pages offer individual comfort and at the same time, and a
means for collective mourning, providing communal support. Moreover, a significant reason
why mourners tend to prefer Facebook usage over more traditional ways of expressing grief is
because they can have an ongoing means of communicating with the deceased by virtue of the
deceased’s remaining Profile. The bereaved can send messages to the deceased on Facebook in
ways that can feel quite direct, such as private Inbox messages or public Wall posts.
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Traditional Views of Mourning: Freud
At this point it is important to discuss what mourning and grief-work entails. In one of his
earlier texts, Sigmund Freud (1917) writes on the subject from a psychological perspective, and
due to the widespread influence of Freudian thought and theory in the twentieth century, traces of
his conception can still be felt in a lot of attitudes still held today. First, providing a simple
definition, Freud writes: “Mourning is regularly the reaction to the loss of a loved person, or to
the loss of some abstraction which has taken the place of one, such as one’s country, liberty, an
ideal, and so on” (Mourning and Melancholia, 243). Thus, as one might agree, mourning entails
a profound period of sadness which follows a significant loss, a loss that is usually of a loved
one, but can also be of something more abstract which is just as deeply significant to the person.
Freud then continues to describe mourning by comparing its symptoms to that of melancholia,
arguing that the “disturbance of self-regard is absent in mourning; but otherwise the features are
the same” (244). According to Freud, these same features which are present in both conditions
are “a profoundly painful dejection, cessation of interest in the outside world, loss of capacity to
love, [and an] inhibition of all activity” (244). Now, melancholia is commonly known as and
medically classified as clinical depression, and its symptoms and treatment options are more
widely recognized and understood by the general public. Thus, Freud is right to say that in
periods of mourning, one becomes filled with the symptoms that are typical of depression.
It is easy to see that during a time when one might not have it in him or her to physically
leave the comfort of one's own home and interact with others in person, seeking solace online
becomes an appealing and satisfying strategy of grief. It allows one to fulfill his or her
responsibilities pertaining to mourning, that is, to connect with the deceased as well as the
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surrounding community of grievers, without the usual emotional and anxious feelings one
experiences when communicating face-to-face. The internet medium thus acts a kind of digital
buffer, making these types of actions much easier for people to do, especially during high-stress,
vulnerable times. Freud also notes that when one is grieving, the mourner must struggle to come
to terms with reality which has now drastically been changed in a rather disturbing way, for their
life suddenly no longer contains the precious person (or thing or idea) that has been lost in it.
Crucially, Facebook can help the griever come to terms with this loss in a very uniquely effective
way. That is not to say, however, that Facebook makes the work of grief easy. All who have
grieved at one point in their life know well the painful feeling of emptiness which accompanies a
significant loss, one that cannot be filled quickly (or perhaps even at all), and the lengthy period
of struggle one must go through to adjust.
It is, as we know, incredibly emotionally, psychologically and spiritually draining to
perform “the work which mourning performs” (Freud, 244). As Becker and Knudson (2003)
suggest, “mourning is a responsibility, a ‘heroic act’ (p. 713), a need to carry on memories of the
life of the person, particularly if that life affected the mourner in a positive and meaningful
way” (Kern et al., 3). Thus it is about the survivor’s need to cope with the loss and develop the
ability to carry on with his or her life, instead of allowing pathological symptoms of a more
serious life-interrupting depression to arise; but also it is about paying respects to the deceased.
The work of mourning is, in part, showing to the other survivors how much the deceased person
meant to them while alive, and still means to them while no longer living. In addition, the work
involves paying respects to that individual via actions of grief, acting in their honour, as if the
deceased were able to perceive that the bereaved are performing this work for their sake. To put
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it another way, these acts of mourning show that “‘we are also responding to the expectation of
the dead that we pay attention to them, that we honor them or simply notice what is happening to
them’” (Kern et al., 3). And in mourning, indeed we are thinking of the deceased often, having to
face things in our daily lives that remind us of them, and of our loss. One major reason this is so
difficult is because it forces us to cope with the fact that what has been lost is physically gone,
permanently. That is why having a trace of the deceased left within the non-physical, online
space of the Facebook can be so helpful when it comes to coping with a loss: it can remain after
the deceased passes away, and can therefore aid with the transition to one’s new life without any
remaining physical presence of the deceased.
In mourning, Freud contends that the mourner must respond to reality’s constant
“demand that all libido shall be withdrawn from its attachment to that object” (244),
acknowledging all the tangible connections to the deceased are now ties only preserved in
memory, which is a very arduous process that is “carried out piecemeal” (245). After this timeconsuming, painful work of mourning is “completed,” Freud argues, “the ego becomes free and
uninhibited again” (245). This sums up the traditional model of mourning as initially proposed
by Freud (1917): the process is like an emotional journey with a set goal and endpoint, namely,
that one eventually becomes “healed” by cutting all their ties to the deceased, rather than holding
onto them in an unhealthy way which Freud (1935) later refers to as “‘narcissistic
identification’” (A General Introduction to Psychoanalysis, 370). As one recent study (2010)
notes, this conception of mourning is “a 20th century phenomenon” which is of course due to the
influence of Freud, for according to his original publications, he posits that to cling to one’s
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connection to the deceased is “pathological,” and that it is of more importance “to invest one’s
energies fully into other things, other relationships” (Kasket, 63)3.
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Traditional Views of Mourning: Problems
Though problematic for suggesting such dis-attachment, which intuitively sounds
suspicious and is probably not entirely possible at least on an emotional level, it still points to the
fact that if handled poorly, mourning can have devastating psychological affects on the
individual. The emotional pain experienced during this time is so profound it has the power to
quite literally undo someone, to send them into a kind of pathological condition or depression.
As Freud says in a rather surprisingly candid comment in Mourning and Melancholia: “It is
remarkable that this painful unpleasure is taken as a matter of course by us,” and why mourning
“should be so extraordinarily painful is not at all easy to explain in terms of economics” (245).
The fact is, however, that the struggles involved with grieving are accepted as undeniably
difficult, and there is no one set method of expressing one’s grief. Rather, it is up to every
individual, whose behaviour should be guided only by what makes them the most comfortable
and help them to feel better.
As electric and digital media affect social and cultural changes by generally making
things more integrated, interconnected, and in a state of interplay, the social norms dictating what
is “acceptable” mourning are being affected accordingly. Rather than being a process with a
3
It must be noted that later, Freud changed his mind of the subject of mourning. As Judith Butler writes,
“he later claimed [in The Ego and the Id (1923)] that incorporation, originally associated with
melancholia, was essential to the task of mourning” (Violence, Politics, Mourning, 21).This means he
comes to abandon the view of mourning which posits ‘healthy’ mourning as exchanging one attachment
for another. Yet the effects of his first definition of mourning still rippled within the sphere of the social
sciences, evident in such conceptions as Kubler-Ross’s Stage Theory (1969). The Stage Theory’s
“acceptance” stage posits a similar idea of substitution which is needed to ‘successful’ mourning.
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linear trajectory in which the individual goes through particular stages of grief, such as KublerRoss’s (1969) conception of the five stages “denial, anger, bargaining, depression, and
acceptance” (Brubaker et al., 153), modern day mourning has become to be seen as more of an
ongoing process, social process. For as the author argues, alongside recent researchers of
bereavement, “mourning periods often do not reach a distinct ending point” (Brubaker et al.,
158), and moreover, the ways individuals are continuously engaging with the representations of
the deceased, and their respective mourning communities, online, help illustrate that mourning is
most helpful when it is an ongoing or unending process. As such, one does not ever really have
to stop acquiring comfort from the community online; it is up to every individual when and how
often to mourn.
According to one study (2013), “researchers have begun to engage with death as a novel
site for understanding how people relate to technology” (Brubaker et al., 154). That is, studying
the patterns of behaviour regarding digital media use for death-related issues shows how
technology may or may not have changed the ways in which people tend deal with death. To be
sure, digital technology has radically altered the way in which people have come to grieve, and
has thereby changed the mentality and know-how of bereavement care specialists. Clearly, then,
Freud and Kubler-Ross’ conceptions of mourning, as previously discussed, will have to be
altered or added on to so as to better fit within the social and cultural climate that has been
established via digital media. For when profiles of the deceased remain online, mourning never
really ends in the sense that Freud and Kubler-Ross argue it should.
!
Contemporary Views of Mourning: Butler
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Mourning reveals human beings in their most vulnerable of states, while bringing out the
profoundly meaningful ties one has to others, and how one’s well-being depends so much on
one’s live connections to others. As Judith Butler puts it, “one mourns when one accepts that by
the loss one undergoes, one will be changed, possibly forever. […] There is losing, as we know,
but there is also the transformative effect of loss, and this latter cannot be charted or
planned” (Violence, Politics, Mourning, 21). The ties we have to others run so deep that the
transformation we undergo as a result of a loss is out of our control, for “this experience of
transformation reconstitutes choice at some level” (21). Just as we are exposed to others by
virtue of our corporeality, or of being housed by our bodies which are vulnerable to the force of
others, we are always exposed to others in an emotional and psychological way, and the effects
of these ties we have are only ever really fully understood when one tie is broken, that is, when
one person we are tied to dies. Thus studying those who are dealing with death has come to be an
important way to increase our understanding of human beings’ attitudes and behaviours in
general. And if the digital era is, in a way, characterized by how we relate to digital technology,
the most effective way to study these relations is to approach it through the lens of death.
It must be noted that part of the problem with insisting on grief work having “a distinct
ending point” has to do with the fact that it implies one simply gets over the deceased, that they
essentially forget their ties to them with the motivation of moving on with one’s life and
eventually replacing the deceased. As Butler phrases it, this idea of mourning is formulated “as if
full substitutability were something for which we might strive” (21), yet this economy of
substitutability is appropriate only for the realm of objects, not for subjects or living beings. It
enshrouds the deceased with an aspect of “interchangeability” (21), which is not only
!20
disrespectful toward another human being’s agency and subjectivity, but it is also not adequately
representative of just how much that person who has been lost truly meant (and, in memory, still
means) to the bereaved. As previously mentioned, the ties we have to others are fundamental to
our very existence and being, and we only come to assume the identities we have by virtue of our
interactions and presence among others. Put in another way, the existence of our identities
necessarily depends on whether or not others acceptance of them as such. Therefore, when
someone we are closely tied to dies, the utter meaningfulness of our connection to them, and to
others in general, is brought to the fore, revealing how integral these ties are for us when it
comes to our overall sense of self.
Our relationships with other individuals, then, cannot be treated within an economy that
usually pertains to objects, which is what is happening when one believes that a person can be
simply replaced by another. As Judith Butler eloquently puts it: “I do not think that successful
grieving implies that one has forgotten another person or that something else has come along to
take its place” (21). Further challenging the notion of grief having a finishing point, she says: “I
am not sure I know when mourning is successful, or when one has fully mourned another human
being” (20). As a brilliant philosopher famous for her seminal contributions to gender and
political theory, Butler is anything but lost on the nature in which individuals are always
inexplicably tied to each other, always exposed and vulnerable to one another, and is therefore
very mindful about how crucial our relationships with others are for our wellbeing. That is why
she has so much insight into what it truly is like, phenomenologically, to mourn.
Butler says that when we undergo processes of mourning, “something about who we are
[is] revealed, something that delineates the ties we have to others, that shows us that these ties
!21
constitute what we are” (22). Therefore, when one loses someone, one inevitably loses a part of
one’s self. Butler, referencing a Freudian idea, adds that “when we lose someone, we do not
always know what it is in that person that has been lost” (21). Surely what has been lost within
that person becomes inscrutable and “enigmatic” (21) to us because it is very much a part of our
identity which perishes with the deceased, and this can be a rather difficult thing to understand
and accept. Butler poetically puts the matter in this helpful way: “I not only mourn the loss, but I
become inscrutable to myself. Who ‘am’ I, without you? […] On one level, I think I have lost
‘you’ only to discover that ‘I’ have gone missing as well” (22). Hence, part of why the work of
mourning is so arduous, time-consuming, and difficult is because one is literally trying to recover
from losing a part of oneself, a type of spiritual injury one must work to recuperate from. Clearly,
then, turning to the support of others within a community is crucial during this time of mourning,
for one undoubtedly benefits from the comfort of belonging to a group who are also, at the same
time, coming to terms with this newly altered sense of themselves, and about the world which no
longer has their beloved in it.
Having a community to share one’s grief with, then, in order to help one go through the
process, serves to reiterate the idea that there exists no one single individual who is unconnected
to others, literally by virtue of technology, but also ontologically. One’s existence is
fundamentally relational; one’s connections with others is an ontological precondition for one’s
existence in the first place, for one’s essence to be constituted. “Loss has made a tenuous ‘we’ of
us all” (20), as Butler phrases it. That is why grief is a helpful avenue to study when one hopes to
understand the notion of community in the digital age on a deeper level, because these
underlying ties that we have to others are felt in a more intense way than ever due to digital
!22
technology’s intimate connecting power. As McLuhan says, digital or electric technology
“extends our senses and nerves in a global embrace” (The Medium is the Message, 91), giving us
eyes and ears around the world.
!
Contemporary Views of Mourning: The Biography
In the digital age, it is becoming more widely known that healthy methods of grief as
originally prescribed by Freud (1917) and Kubler-Ross (1969) have substantial shortcomings, in
that neither allows for any ongoing integration of the deceased into the survivor’s lives. Instead,
they suggest the deceased should be forgotten, exchanged or replaced, as Butler touches on.
More recently, Walter (1996) responds to this problem and proposes that grief is a process in
which one must come up with an account of the deceased’s life, for this work serves to help one
come to terms with the loss. Crucially, this does not suggest that the mourner ought to try and
withdraw his or her energies and ties to the lost person, as Freud (1917) initially proposes.
Rather, “to construct a durable biography” of the deceased is a process which “allows the
survivors to continue to integrate the deceased person into their lives and to find a stable and
secure place for them” (Kasket, 67). Immediately, this newer understanding of healthy grief
strikes a connection to the digital community, where deceased individuals’ Profiles are not
replaceable and often outlive the deceased person. A remaining online Profile of the deceased
can give mourners a way to integrate a very real part of the deceased into the rest of their lives as
they see fit.
Further, with regards to Walter’s (1996) idea of constructing a biography, Facebook
Profiles are autobiographies of the individual, providing the bereaved with this already formed,
!23
authentic self-representation from the deceased, allowing them to reference it for coherence and
accuracy while they undergo the task of formulating a biography of their own. The image of the
deceased, then, as represented and displayed on their Facebook Profile, becomes imbued with an
element of “ongoing accessibility” (Kasket, 63) which had never been possible before. As one
study (2012) notes, “the image of the deceased builds in complexity and becomes more
multifaceted, more detailed, more vivid” (Kasket, 66) as those who are connected to them online
add their own personal anecdotes to the public profile. “Wall posts frequently refer to how much
more the writer now feels they understand or know about the deceased person from the
community’s recollections and from engagement with all of the photographs and other elements
posted” (67). This quotation helps to illustrate the point that grief is best and most satisfactorily
achieved in community-based settings, for the comments, photographs and posts left by others
actually give the mourner a more vivid and complete overall picture of who the deceased was
when he or she was alive.
The lasting digital self, or a Profile which remains online after the user has died, allows
for surviving users to continually engage with the deceased in a way that can be meaningful and
satisfying. It is a more meaningful way of trying to communicate with the deceased than
traditional methods, such as writing a letter to them (and not sending it), because one actually
sends these messages somewhere, to a place which the deceased used to be present and receive
them. Plus, the nature of Profile is dynamic, changing; it is not literally set in stone as with
gravestones, reminding grievers rather harshly of the absoluteness and physical finality of the
death. Rather, the nature of the digital medium takes the emphasis off of the physical and onto
the emotional or spiritual plane, which is especially conducive for healthy expressions of
!24
mourning. In addition, as previously mentioned, the digital nature of the Profile allows survivors
to continually communicate with the community surrounding the deceased individual, so comfort
and solace are always there for the taking.
!
Contemporary Views of Mourning: Continuing Bonds
A more recent account of mourning, which fits well with these relatively new trends of
online grieving, has been provided by Klass, Silverman and Nickman (2006), known as the
Continuing Bonds Theory. Continuing Bonds Theory posits that to try and establish an absolute
“end” with regards to one’s relationship to the deceased is hardly the best way to grieve or
handle the death of a loved one. Instead, they suggest to focus on, as the title of the theory
suggests, continuing one’s bond with the deceased. They argue that “while relationships
necessarily do change, they do not end as such, and that this can be normal, adaptive and
comforting” (Kasket, 63). Like developing the biography as Walter (1996) proposes, for
Continuing Bonds Theory, developing an “inner representation of the deceased” is a necessary
part of the grieving process for it allows the survivor to “maintain a link or even develop a new
relationship postmortem” (Brubaker et al., 153). In contrast to traditional models, this type of
mourning encourages the maintenance of a bond with the deceased that is “dynamic and
ongoing” (153), and Facebook’s digital make-up and preserving functions allows for this
“dynamic and ongoing” bond with the deceased to occur.
It is also important that the survivors are engaging with the image of the deceased person
as he or she constructed it themselves, not as a new form of them, as is the case with eulogized
representations offered by traditional death-workers in a cemetery or obituary posting. Further, as
!25
Martin (2010) draws attention to: “Because arriving at a singular identity for the deceased is not
possible, survivors must negotiate the challenges presented by alternative narratives. This
identity work provides ‘a vehicle for reconstructing, rehabilitating, and maintaining a
postmortem identity in collective memory’” (Brubaker et al., 154), just as it reassures the
mourner that their biography of the deceased is accurate and justified in being held on to as a
way of incorporating the deceased into the rest of one’s daily life. As Brubaker et al. put it,
“Facebook’s very ‘everydayness’ enables an expansion of grief into others aspects of life” (156),
allowing (a part of) the deceased to be accessible at any time, from virtually any place, during
any day. Thus the “everydayness” of Facebook and the presence of the deceased’s Profile on it
allows the deceased to be included in one’s ongoing life, not left behind and attempted to be
forgotten or replaced, but preserved as a digitally facilitated bond in this way.
It is interesting to consider that, as one study puts it, “in an increasingly secular society
there is still belief in an afterlife” for trends regarding mourning have begun to focus on the
post-mortem bond, or the continuing bond. Thus, despite one’s existent or non-existent religious
beliefs, as one study (2013) puts it: “The dead never really die; but rather are perpetually
sustained in a digital state of dialogic limbo” (Kern et al., 3). This, as mentioned, allows for
mourners to send messages directly to the deceased in a satisfying way, and this communication
has a sense of directness which is newfound. Indeed, many interviewees in several studies
comment on the importance of the remaining profiles of the deceased to them during periods of
grief immediately after the death occurs, and during sometimes even during the rest of their
lifetime. Illustrating this, one participant in a study (2012) even went so far as to say that if the
profile of the deceased were to be taken down, it would be like the deceased actually dying for a
!26
second time: “‘I would be close to inconsolable [were his profile to be taken down]. Having
something that may seem so small to some people is everything to me. [His profile] is one last
thread of him that I have. If we lost it, it would be like losing him all over again’” (Kasket, 66). I
Similarly, in a different study (2010), one participant reports “being so ‘heartbroken’ that they
wanted to share thoughts with the deceased person to let him or her know how much he or she
meant to them,” and as this study points out, this type of communication is “an activity or
expression similar in some ways to prayer” (Carroll and Landry, 348). Therefore mourners
communicating directly with the deceased may not believe that the deceased person is actually
receiving the messages or communicating back (though, in some cases, some participants do
report believing in such things4). Despite this issue of receiving a response, the communication
directed toward the deceased in this digitally mediated way is still very real, and should be
looked at as a secular expression similar to that of prayer, as proposed above. Just like people of
religious orientations are able to pray at any time, people who have access to the Profile of the
deceased can view it and send messages to it, privately or publicly, at any time, not just during
periods of mourning which immediately follow the death.
4
In Kasket’s study (2012), one participant is quoted saying, for example: “‘It’s strange but part of me just
feels like he sees it somehow. When I’m communicating with him on Facebook, there isn’t that
immediate reminder that he’s gone” (Continuing Bonds, 66). The non-physical form of interaction thus
takes away the focus on the physical non-existence of the person and shifts the emphasis on the person’s
life, as is visually represented by the constructed Facebook Profile. As Kern et al.’s study (2013), R.I.P.:
Remain in Perpetuity, add, the poster might believe that because a link to the deceased’s formerly active
life still remains in the virtual world, perhaps some part of them still dwells within that world, and can
receive one’s messages to them post-mortem. “In the poster’s mind, Facebook is a place to commune with
the dead in a space where the communication may actually be ‘received.’ The dead live in the virtual
cloud, and can hear or read the messages from the living” (9). This does not seem so outlandish when one
compares such communication to writing letters that one does not send which are in a sense addressed to
the deceased; at least these types of online messages actually go somewhere, i.e., to a place where the
deceased once was, making it feel more direct.
!27
Kasket’s study (2012) noticed a trend that “people update the deceased person on
everyday things long after the death” (66) in private Messages, for example. A participant in this
same study reports something similar: “‘I check it...almost every day, give or take’” (66). One
year after her friend’s passing, this participant visits the Profile of her deceased friend “almost
every day”. This shows that in the majority of cases, “there is an investment in the maintenance
of the bond” (66), as suggested by both Walter (1996) and Klass, Silverman and Nickman
(2006), suggest, using the online presence of the deceased as the means for facilitating
communication and healing. Having such long-term engagements with the deceased functions to
help smooth out the transition of not having them in the one’s physical life anymore. It thus
challenges the traditional notion of grief, pointing instead towards mourning as more of a
perpetual process, geared toward integration rather than replacement.
!
Contemporary Practices of Mourning: Some Difficulties
Due to its public aspect and the typical casual content on one’s Facebook, it can be rather
disturbing for users to find out about a death when logged on to it. One participant in Brubaker et
al.’s study (2013), for example, says that she perceives Facebook as too casual of a medium for
death-related news and posts: “‘[Grieving on Facebook is] a cheap way of celebrating someone’s
life’” (156). It may appear that such individuals are ultimately being resistant to the potential
extra comfort the online community of grievers can provide for them. Yet that is a matter of
personal opinion and preference. What is of importance is that every individual does what he or
she needs to do in order to express their grief when in mourning, in whatever way suits them.
Grief is unique to every individual, for it represents one’s love for the deceased and the mourning
!28
of the relationship that has been lost. It is only a “cheap” way if one perceives it so, which links
back to the ideas suggested by McLuhan (1964), and Innis (1973) about the transformative affect
of media. Perhaps this participant is appraising the use of the media in question, the internet
(Facebook), with the method of appraisal suited for the previous age, and that is creating
difficulties currently due to its inadequacy. Users such as these have not yet had their perceptions
totally changed to adapt to the digital climate and the subsequent changes it evoked in
behaviours and norms. Grieving online is part of how citizens of the digital world make sense of
the death of others, being used to a culture of digitally preserved things which have extended
permanence, longer lives, and unrivalled durability. Thus, as McLuhan and Innis would say, it is
a symptom of the age of the internet to use digital technologies to filter through life’s processes
and thereby organize and make sense of certain events, especially ones which are disruptive and
hard to deal with, as is the case with loved ones dying.
!
Concluding Thoughts
!
In the digital age, as McLuhan astutely predicted, our media has come to re-articulate
social norms on a large scale, to the extent that even ritualistic norms surrounding death have
started to change. In other words, it appears as though “the internet may be radically redefining
memorials toward ‘an ongoing process,’ one ‘that depends less on the implied eternity of a built
physical environment than on the entirely different eternity of circulating
information’” (Brubaker et al., 161). This shift in grief practices is occurring so as to better suit
the internet-based digital culture in the twenty-first century, or the “age of instantaneous
information” (McLuhan, The Medium is the Message, 155). Whether or not one chooses to
!29
grieve on Facebook during their own periods of mourning, there is no denying that this trend
among youths exists and will likely continue. That is why “an awareness of this fast-evolving
phenomenon, and a framework for understanding it, are both critical to providing effective
bereavement support in the digital age” (Kasket, 69). Though the trend is currently most popular
among younger generations, it is only growing; youth will soon be adults dealing with children
of their own who are also brought up in the digital age, so having bereavement care specialists
accommodate to this new climate and method of grieving is paramount for the future efficacy of
grief counselling.
With regard to the implications of the knowledge discussed in this paper, the most
compelling question to ask oneself, and others, comes from the study done by Kasket (2012).
She asks: “What will an increasing awareness of our Facebook profiles as being part of our
digital legacy, our durable biography, mean for the way we co-construct these profiles?” (69).
Future research in this field is needed, especially pertaining to element of individual Profile
construction and how one does this, noting whether or not they are mindful of the fact that it
could quite possibly outlive them and effectively become one’s legacy. In the end though, the
evidence discussed in this paper is evidence of only one of the drastic cultural changes enacted
by the advent of the internet which is presently identifiable, that is, how it has come to be
immensely helpful for those who are in mourning for a numb of reasons. Thus, changes in other
traditional social and cultural norms are very likely to occur in the not-so-distant future.
!30
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