‘The rules of engagement’: What motivates students to improve the quality of their
learning experience ?
Senior, R1, Bartholomew, P2, Soor A4,
Shepperd D4, Bartholomew N3, Senior C4,5.
1
Centre for Learning Innovation and Professional Practice, Aston University, UK.
2
3
4
Vice Chancellors Directorate, Ulster University, Ireland.
School of Health Sciences, Birmingham City University, UK.
Department of Psychology, School of Life & Health Sciences, Aston University UK.
5
University of Gibraltar, Gibraltar.
.
1
ABSTRACT
Studying at university continues to grow in popularity and the modern-day university has
expanded considerably to meet this need. Invariably as such expansion occurs
pressures arise on a range of quality enhancement processes. This may have serious
implications for the continued delivery of high quality learning experiences that meets the
expectations of incoming students and is appropriate to their postgraduation aspirations.
Ensuring students become active partners in their learning will encourage them to
engage with a range of quality enhancement processes. The aim of the current work
was, to examine the various factors that motivate students to engage in such a fashion.
To examine such factors three focus groups were carried out to triangulate an effective
set of recommendations for subsequent practice. The participants consisted of engaged,
and non-engaged students as well as student-facing staff who were asked to comment
on their experiences as to why students would want to engage as a course
representative. Nominal group technique was applied in each case that ensured
participants in each group democratically ranked these factors in levels of importance.
Three themes emerged that overlapped across all focus groups i.e., a need for individual
representation that makes a change, a desire to develop a professional skill set as well
as a desire to gain a better understanding of their course of study. A university that
aligns its student experience along these themes is likely to facilitate student
representation. As is standard practice recommendations for future work are described
alongside a discussion of the limitations.
2
INTRODUCTION
A considerable body of evidence now exists supporting the range of advantageous
outcomes that engaging with Higher Education (HE) has at both the level of state and
individual (Holmes & Mayhew, 2016; King & Ritchie, 2013; Bloom, Canning & Chan,
2006). Indeed, a positive relationship has been revealed between studying at HE and a
higher level of earnings (Walker & Zhu, 2013), increased employability skills (Mason,
Williams & Cranmer, 2009) as well as engagement in civic behaviors such as voting
(Dee, 2004). Graduates are also less likely to engage in criminal activity (Sabates,
2008). In light of these clear benefits it is perhaps unsurprising that the global HE sector
remains vibrant with more and more people applying to study at HE than ever before
(Altbach, Reisberg & Rumbley, 2009).
The significant benefits associated with successfully graduating from a programme of
study in HE has invariably seen a rise in the numbers of people wanting to take part in
such learning (Walker & Zhu, 2009). Indeed, across the global HE sector the number of
student enrolments to study a degree have been increasing and show growth from
13.8 % in 1990 to 29 % in 2010 (Varghese, 2013). To accommodate the increase in
student applications institutes have had to change their organisational practice to ensure
that they remain appealing to a wider and more diverse pool of applicants (see e.g.,
Trow, 2000). The rate of such expansion in the HE sector has led some scholars
describing it as a massification process - a sociological term used to describe shifts in
mainstream culture to adopt a particular concept (Scott, 1995). The significance of this
massification philosophy is such that the current global HE sector has changed so much
over the last decade that it is almost unrecognisable (Guri-Rosenblit, Sebkova, &
Teichler, 2007; Teichler, 1998). However negative effects of an almost constant
expansion on key stakeholder groups within HE are starting to emerge (Pechar & Park,
2017). As universities grow in size and complexity it is likely that this will place a strain
on the quality of the provision (Lomas, 2002; Lomas & Tomlinson, 2000) which may in
turn have an adverse effect on the levels of student engagement (Bryson & Hand, 2007).
The potential impact that that massification may have on student engagement is not
trivial as the drive for an ever-growing HE provision that caters for an ever-growing
3
cohort can only successfully occur if students are placed at the heart of the quality
enhancement mechanisms (Hodson & Thomas, 2003). Placing students at the heart of
quality processes ensures that the HE sector has the ability to both expand as well meet
the expectations of the students that it serves (Senior, Reddy & Senior, 2014). The need
to ensure that effective mechanisms for quality governance are in place is important.
Despite the traditionally established balances of rewarding research output more than
teaching performance, academic staff are seeing more and more of their time being
spent on teaching activities. This has not only resulted in an increase in teaching staff
who lack the appropriate qualifications, but has also driven a significant increase in
dissatisfaction within the professoriate who tend to regard their professional identity as
being more aligned to their research activities (Smeby, 2003).
However such significant sectoral growth ensures that the development of effective
quality governance structures is complex. Today's universities are more akin to the
pluralistic complexity of the so called 'multiversity' (Kerr, 2010). An organisational
structure that can best be imagined as an entity consisting of a central steering core with
many semi-autonomous and interlocking research programmes that in turn inform the
delivery of a large-scale teaching portfolio. A casual observer to any of the key HE
institutes in the developed world will readily see that Kerr's model for a pluralistic
multiversity is very much present.
In light of the significant organisational complexity that is evident within a contemporary
university we have previously argued the need for the incorporation of significant change
to the governance structures that are needed to allow for the development of innovation
(Knight & Senior, 2017). This new model would see the development of a common
steering core consisting of academic members of staff, professional administrators
working alongside student-stakeholders. The members of this common steering core
would be allowed the opportunity to develop professional skills in management as well
have protected time to reflect on how best to innovate effective delivery.
For such governance structure to succeed it would be necessary for all members to be
motivated to engage with the various processes. It goes without saying that academic
administrators would be the most motivated stakeholder group here and linking
reputational advantages to a positive student learning experience could act as an
4
extrinsic motivator for members of academic staff (Meyer & Evans, 2015). However, it is
not known what motivations, if any, engender student participation within the full range of
quality governance processes. While it could indeed be argued that the opportunity to
develop a set of professional skills that would be acquired when contributing to the
quality enhancement process of any academic programme is important, it has yet to be
seen whether or not this is a sufficient mechanism for students to engage with the
governance process.
Addressing the problem of facilitating student engagement is both fundamental to the
success of a university and is at the core of critical pedagogy which seeks to promote
effective learning via the process of democratic engagement, mutual dialogue and
cooperative working (Shor & Freire, 1987). At the heart of effective critical pedagogy is
the importance of students being active partners of their learning rather than simply
absorbing the information that they are given (Friere, 2000). To achieve this, students
are encouraged to think critically about what they are taught and to challenge these
views which in turn will enable them to make subsequent changes to their learning
(Cole, 2014; See also Silva et al, 2016).
How does an ever-expanding university continue to deliver on its underlying service
imperative to provide effective professional skills that are aligned to the postgraduation
workplace? There is no doubt that what might be called 'the student experience' is
fundamental to effective governance in the modern day university (Senior, Reddy,
Senior, 2014). The pertinent question is how do universities develop an effective
relationship with students to ensure that they become effective partners in quality
governance?
That said, there have been some approaches to empower students to participate more
often and more readily in the various organisational processes that are part and parcel of
a mainstream university. Allowing students to participate fully in the ongoing research
activities of academic staff is an effective means to develop a sense of community in the
student cohort (Towl & Senior, 2010). This is in line with the Humboldian tradition of HE
that sees both student and academic staff members working together for advancement
of scientific understanding (Pritchard, 2004). Engaging with ongoing research activity
may be one way to develop a sense of a professional community with the student
5
cohort, and this in turn may motivate students to engage further with the on-going
governance processes at a university (Tissington & Senior, 2017). However, despite
being an effective means to engender the experience of a learning community it is still
not known if research activity (or indeed any other kind of potentially relevant activity) is
effective in driving further engagement. To examine the range of factors that will drive
such engagement a series of focus groups were carried out to explore student
motivations through the method of Nominal Group Technique (NGT).
Originally developed in 1975, NGT is a structured alternative for facilitating small group
discussions in order to achieve a consensus or plan a set of activities. (see e.g., Claxton,
Ritchie & Zaichkowsky, 1980; Horton, 1980). It has previously been used to examine a
range of HE related questions including examination of the undergraduate student
experiences and expectations (Chapple & Murphy, 1996; O'Neil & Jackson, 1983;
Williams, White, Klem, Wilson & Bartholomew, 2006). NGT is considered to be a more
efficient means to analyse focus group data compared to more conventional qualitative
techniques (Gallagher, Hares, Spencer, Bradshaw & Webb, 1993). Due to the discursive
and democratic nature of the NGT technique participation creates an effective balance
between a friendly environment and the group members staying focused on the task at
hand (Gallagher et al, 1993). In comparison to other qualitative research techniques
such as participant observation and in-depth interviews, NGT diminishes facilitator bias
within data collection. Participants occupy an active role within the research, rather than
analytic themes or discourses being imposed upon them. It is also extremely time
efficient as most sessions are completed within an hour to an hour and a half and allows
the analysis to be carried out in a democratically-decided fashion by the focus group
participants within the session itself, where most other methods require additional
analysis via transcription etc (See table 1 below).
METHODS
Participants
So as to ensure that the full range of student expectations and attitudes towards
engagement were captured the focus groups consisted of a) students who self-identified
as being highly engaged with the role of quality enhancement within their respective
courses, as well as b) a group of age matched students who self-identified as being nonengagers with the quality enhancement processes and finally c) a group of student-
6
facing academic staff. The age of the participants in each of the two student-led focus
groups ranged between 18-23 years. The three focus groups consisted of mainly female
students apart from one male participant who identified himself as being highly-engaged
with the quality processes and attended the appropriate focus group. All of the students
were enrolled in a Psychology undergraduate degree programme. Participants from the
academic staff population were randomly selected from a cohort of approximately 100
members of staff who indicated that they spent more than 70% of their time interacting
with students in a support capacity i.e., teaching fellows.
Procedure
Three focus groups, each lasting approximately an hour were conducted with 5-8
participants. Each of the focus groups were carried out in a medium-sized university in
the West Midlands of Birmingham, UK. In this institute there is a relatively low level of
student engagement with approximately 160 of a total 600 (27%) student volunteers
being trained to become a course representative within the academic year of 2016/17.
This is against a regional average of 558 out of 600 students (93%) being recruited in a
comparator institute of equivalent size in the same area1.
All procedures were approved by the local institutional ethics review board and all
participants provided written consent prior to taking part in the focus groups. The sample
size was deemed appropriate for the current study, as it was consistent with the critical
realist assumptions that underpin this study (Parker, 1992) and with existing work in the
field (e.g., Sims-Schouten et al., 2007) as well as studies that have utilised NGT (Lloyd,
Fowell & Bligh, 1999). To minimize social desirability effects the focus groups were led
by one of the authors who had not had any contact with any of the participants prior to
the data collection and was not an identifiable as a member of academic staff by the
1
Personal communication 29/06/2017
7
participants. All procedures reported here were approved by the local institutional review
board for the Centre for Learning, Innovation and Professional Practice at Aston
University (CLIPP).
Nominal Group Technique (NGT)
Table 1: Summary of each of the stages of the NGT that were carried out in each of the three
focus groups. The approximate duration in minutes each step took and the key activities that
were completed in each of the steps are also detailed. Throughout all stages of the process one
facilitator engages with the participants and the final data are derived by the participants
themselves with no need for subsequent transcription
Step
Mins
Activity
1. Greetings and
scene setting
5
2. The nominal
question is
posed
3. Brain
Storming
10
Group members were greeted and any questions they had
about the nature of the activity were addressed. Consenting
carried out here.
The nominal question was presented to all participants and
each had an opportunity to clarify their understanding of it.
4. Sharing of
ideas
10
5. Clarification
and Clustering
of ideas
10
10
5
6. Prioritization
5
7. Voting
8. Ranking and
Agreement
5
Participants brainstormed all possible ideas and recorded all
ideas on poststicks. This stage was completed silently by each
participant.
Each participant was then invited to share their ideas to the
rest of the group by the facilitator who recorded each on the
white board.
Each statement was read out by the facilitator and participants
were invited to question/interrogate any of the statements. If
the group felt that statements recurred then redundant
statements were removed.
Each of the participants were asked to prioritise the remaining
statements in silence and then the facilitator records each
statement on the white board.
The facilitator then secured the agreement of each participant
with regards to the relative rank of importance to each of the
remaining statements.
The facilitator then ensured that each of the participants
agreed with the final ranking of each of the statements
including the ranking of the top three statements.
8
As noted above when compared to the traditional focus group technique, NGT uses a
more structured format to allow participants to analyze problems and arrive at solutions
in a democratic manner (see Bailey, 2014). It also avoids overly directive questions from
a facilitator or topic guide that makes a priori assumptions about the importance of
specific topics by raising them as questions. To achieve this, participants within each of
the focus groups were presented with a single nominal prompt that was written down on
a white board in the room, i.e., 'What are the driving factors of student engagement in
the quality enhancement of programmes?'. They were guided through their
understanding of a particular prompt in a step-by-step process which began with the
participants being given ten minutes to write down their ideas in response to the prompt.
The facilitator then invited each of the participants to provide the rest of the group with
their responses, which were recorded by the facilitator on the white board. This process
allows each group member the chance to participate equally and indeed the facilitator
plays a crucial role here by ensuring that each group member has an equal opportunity
to contribute to the discussion in a 'round-robin' fashion. After this stage, the facilitator
then initiated the voting stage, which involved asking each participant to rank the
importance of each of the responses on the board. At this stage a shortlist of the most
appropriate and relevant answers to the prompt are developed on the board. This
process is carried out by collating and removing any duplications. Participants were then
asked to pick their top five as an individual. These ranking scores (a score of five for the
highest ranked, and 1 for the lowest) are then collated by the facilitator while the
participants have a short break. These collated scores are then added on to the white
board and the pattern of voting discussed. This democratically driven process continued
until the list could not be reduced any further and all participants agreed that the
responses were ranked in order of importance.
9
RESULTS
Table 2: The top three ranked themes in each of the engaged, non-engaged student focus groups
and the student-facing staff focus group.
Engaged
Non-Engaged
Staff
1
Giving oneself a voice
Professional development through CV
enhancement, being proactive
Perceived benefits of
engaging
2
Gaining a better
educational
experience
Giving oneself a voice
Awareness of opportunity
for engagement
3
Professional
development
Leadership and skill development
Feelings of anger, a need
for change
As can be seen from table 2 above a comparison of the top three themes revealed a
partial overlap with some of the themes being revealed by each of the three groups.
Consideration of the complete range of themes that were revealed within each of the
groups also revealed overlap (see tables 3,4 and 5 below).
Table 3: The emergent themes and subsequent votes for the students who identified themselves
as being engaged.
Votes
Theme
18
Giving oneself a voice
15
15
Gaining a better educational experience
Professional development
10
9
0
Gaining an understanding of how the university works
Having an active rather than passive attitude, the desire to create change
A good way for people to meet on the course
10
Table 4: The emergent themes and subsequent votes for the non-engaged student focus groups
Votes
Theme
23
Professional development through CV enhancement, being proactive
15
Giving oneself a voice
8
Leadership and skill development
6
5
5
Increasing the value for money spent on university
Increasing the enjoyment of the course
Getting the most of the course
5
Gaining confidence in oneself
4
Helping others
4
The opportunity to network with others
4
Dissatisfaction with the course
0
Enjoying the course
0
Gaining insight from the lecturers perspective
0
The motivation to use time productively
0
Better academic grades
11
Table 5: The emergent themes and subsequent votes for the focus group of staff who identified
themselves as being student facing.
Votes
32
23
19
Theme
Perceived benefits of engaging
Awareness of opportunity for quality enhancement, encouragement from the
staff
Feelings of anger, a need for change
17
CV enhancement
17
9
The perception of staff receptiveness to feedback
The belief that one can make a difference
8
Enthusiasm for the course
6
Developing a sense of professionalism
6
Conscientiousness
5
Time
0
0
Ranking on league tables
Social influence (peers)
0
Best value for money
0
Vocational course
0
0
0
Sense of responsibility to self and others
Printing credits as an incentive
Evidence of feedback making a difference
12
DISCUSSION
The aim of the current study was to examine the range of student motivations that that
facilitate their engagement with the quality assurance processes of their respective
programme of study. To achieve this an exploratory qualitative approach using NGT was
carried out. As is shown on Table 2 the ranking of the top three themes across each of
the three focus groups does reveal some overlap with regards to the motivations for
engagement. The main drivers for engagement as revealed here can be grouped
together a) giving oneself a voice, b) improving learning and then c) professional
development.
Considering the engaged student’s, it is perhaps unsurprising that they ranked the
opportunity to represent their opinions as the most important factor driving their
engagement. Such expression is, after all, the reason for such engagement in the first
place. The motivational aspect of this tends to be associated around the development of
a clear student identity (McKenna, 2004). For example, in earlier work we found that the
psychology of such student group formation is such that students tend to engage in
various social encounters but are unaware they are using these exchanges to reinforce
their professional identity (Senior, Howard, Reddy, Clark & Lim, 2012; Senior & Howard,
2014). It may be the case that the act of engagement in various governance committees
consolidates their identity at the nexus of academic literacy and professional identity.
The finding that the engaged students ranked the opportunity to develop a professional
identity higher than the non-engaged students further supports the importance of identity
formation in effective learning (See e.g., Senior & Howard, 2015). Additionally,
undergraduate students whose professional identities were associated with high
academic responsibility are also more likely to express plans to continue their education
beyond undergraduate study (Burke and Reitzes, 1981).
The themes that were revealed from the staff focus groups also informed an
understanding of the students' desire to develop a representative voice throughout their
time at university. Here, the student data were elaborated upon by the staff perspectives.
The teaching staff also considered the development of a student voice to be an
important driver of engagement. However, they also considered anger as the prime
emotion driving such engagement. There has been some work that has highlighted the
need for teachers to be more attuned to their students emotional state, indeed, it has
13
been shown that positive staff-student relationships do have a beneficial effect on the
retention and performance of students (Thomas 2002; Rhodes & Nevill 2004). However,
it is the nature of this emotion that is discussed further (See e.g., Hargreaves, 2000).
There is no doubt that the HE environment has changed considerably over the last 10
years and the modern-day university now places a consumerist ideology at its core (Bok,
2009; Brookes, Byford & Sela, 2016). Within such an ideology, where students are the
key consumer and effective learning the key product it is legitimate to assume that the
measurement of student satisfaction would be straightforward; however this is far from
the case (Senior, Moores & Burgess, 2017).
Yet despite the rise of academic
consumerism there remains an issue with regards to the management of expectations of
the students (James, 2002; Riesman, 1980) and in some cases there is a significant
disconnect between the institutional aspirations and the experiences of the student body
(Tomlinson. 2017). In some of these cases the students are frustrated with their
experience as it failed to meet their expectations of a programme of effective study
(Nixon, Scullion & Hearn, 2016). However in general, staff in HE (for example, research
focused academics) would not necessarily be the first point of contact for such student
ire but those student facing staff (such as Teaching Fellows) - specifically who have the
necessary relationships with students to experience their anger (Finch, Peacock,
Lazdowski & Hwang, 2015).
The academic benefits of participation in quality enhancement meetings was rated as
the second top ranked theme by the engaged students. However, while the nonengaged students did not consider the opportunity to develop a better educational
experience they did rank the ability to develop professional skills in general and
leadership skills specifically in the top three themes. The engaged students ranked
professional development as number three in the ranks. This spread of ranks and the
identification of specific skills by the non-engagers does show that the need to develop a
professional skillset is considered important by the wider student cohort.
It tends to be common practice to encourage students to engage so as to highlight the
benefit to their professional skillset and these data do show that this is an effective
strategy to some extent. Indeed, the perceived importance of this skillset is clearly
indicated by the top ranked theme from the staff focus group (see table 5). The data also
14
show the lack of importance that the non-engaged students place on the development of
the overall learning experience compared to the professional skill set. The non-engaged
students not only considered a professional skill set as the most important reason for
engaging, but these students also considered the opportunity to develop leadership skills
as the third ranked reason for engagement. These students consider the elements of the
professional and transferable skillset to be separate entities and judge each of these
separate entities as important on its own merits.
On considering the rest of the ranked themes that were revealed in the data from the
non-engaged students it is clear that the development of a professional skillset is one of
the things that they may consider to be a positive aspect of engaging with the quality
management of their programmes. Indeed, aspects such as the opportunity to develop
confidence in oneself, the ability to help others as well as the opportunity to network with
others students on the programme are all diagnostic of the need to develop a wide
professional and transferable skill set. The depth of detail revealed by the non- engaged
students compared to the depth of detail revealed by the engaged students highlights
the perceived need by the non-engaged students to develop this skillset in their wider
learning (Kavanagh & Drennan, 2008). That the students in these groups considered
the importance of the development of the professional skill differently is worthy of
consideration especially as the development of such a skill set is often used by
institutional managers to encourage students to engage in this manner (Crebert, Bates,
Bell, Patrick & Cragnoloni, 2004). Highlighting the importance of leadership development
as well as the more generic professional skillset may therefore be beneficial for
encouraging engagement in this way.
It is also worth noting that the engaged students also raised the positive aspects of being
actively involved in various management structures and how such involvement would
support their ability to enact change. While the similar theme 'the motivation to use time
productively' garnered no votes in the non-engaged group. In the staff focus group this
was reported as ‘social influence (peers)’ but received no votes in the final ranking
stage. As the non-engaged students reported the theme as 'the opportunity to network
with others’, this shows that students are motivated by their peers to affect change and
yet do not engage as a means of meeting other students socially. Previous research
has suggested the importance of peer relationships in academic performance (Smith &
15
Peterson, 2007) and social ties in an academic context have been shown to positively
influence academic performance, generally through motivation as well as the exchange
of knowledge and ideas (Smith & Peterson, 2007; Senior & Howard, 2015).
Worthy of note is the theme of “conscientiousness” that was raised and voted highly by
the staff group which shows that staff perceived it to be a more important factor than
students - despite previous work showing a strong relationship between a conscientious
personality and learning performance (Colquitt & Simmering, 1998). Within the engagers
and staff groups, it could be seen that a fair amount of importance was given to the
concept of one's own positive attitude as a motivation for engagement. However, it was
perceived as significantly less important by the non-engaged group, which perhaps
reflects their views on a personal responsibility towards motivating oneself to be more
engaged. Previous research has found positive relationships between one's selfperceived efficacy in self-motivated learning and academic outcomes (Ross, Perkins &
Bodey, 2016). The research found that a student’s belief in their self-efficacy in
academic achievement influenced their personal academic goals and in turn affected
their academic achievement (Luo & Zhang, 2015). This research not only showed the
importance of a student’s belief about their abilities towards their academic grades, but
also showed how these beliefs influenced how ambitious they were in their goal-setting.
In turn, this can perhaps show a relationship between one’s beliefs of their efficiency and
the amount of responsibility they give themselves through the goals they set.
As can be seen across the various tables above the majority of the themes that secured
a rank overlapped with across the groups. By carrying out such a triangulatory analysis
that involved the three different levels of the focus groups it was possible to develop a
complete overview of student motivation in relation to engaging with the quality
enhancement mechanisms of their specific programme of study. The application of NGT
allowed for a detailed analysis of the various expectations to be developed in timely
fashion. Moreover, as the analysis of the various themes were carried out in a
democratic and discursive fashion the members of each of the focus groups could
develop ownership of each of the themes which in turn ensured that each of the focus
group members were sure of their relevance. The presence of the staff perspective
enabled a comprehensive overview of the full range of factors facilitating engagement to
be developed. Future work should be carried out to ensure a cross-institutional
16
comparison between the expectations of a student cohort in both an institute with a
profile of high engagement compared to a profile of low engagement. While, student
engagement in quality processes is clearly a complex and multifaceted issue use of NGT
proved to be a efficient and effective means of unpicking some of this complexity. The
findings presented above provide a firm foundation and serve to inform a fuller
understanding of the processes by which students can start to become more engaged in
their learning and the quality processes that surround it.
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