Out-of-the-Box
Cryptocurrencies and the blockchain
Business Information Review
2019, Vol. 36(1) 39–44
ª The Author(s) 2019
Article reuse guidelines:
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DOI: 10.1177/0266382119836314
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Luke Tredinnick
London Metropolitan University, UK
It has often been noted that the Internet was forged in the
crucible of the US West Coast counterculture; a characteristic libertarian attitude was consequently hard-wired into
its underlying design (Naughton, 2000; cf. Tredinnick,
2008, 2009). That libertarian attitude faded as commercial
and national interests came to dominate the World Wide
Web; indeed, the dominant debate today is as likely to be
about the power of state control, surveillance capitalism
and transborder political interference (e.g. Zittrain, 2008;
cf. Laybats and Tredinnick, 2016a,b). It is comforting then
perhaps that in one area the political radicalism that fired
network culture has been rekindled: cryptocurrencies. They
embody the political idealism of cyberculture, robustly
individualist, resistant to political, state and regulatory
interference, and rooted in distributed trust networks.
Through them the political ideals of the early internet have
begun to penetrate the most conservative of corporate
boardrooms.
Cryptocurrencies have become one of the emerging
technological trends of the last five years. Moving beyond
their original association with the dark web, illicit trading
and ransomware, they are becoming a part of the fabric of
digital transactions, and their underlying technologies
promise to offer solutions in many kinds of business processes where control over extended chains of transactions
dependent on trust and susceptible to fraud is a factor, from
managing supply chains to securing intellectual property
rights. But what are cryptocurrencies, how do they work
and what role do they have in the information world? This
issue of Out-of-the Box explores the disruptive potential of
cryptocurrencies and the promise of their underlying
technologies.
What are cryptocurrencies?
Cryptocurrencies (sometimes cryptoassets) are digital
assets that are designed to be used as forms of exchange
somewhat like traditional money. As the name implies,
they exploit strong cryptography to secure exchange. Like
most traditional currencies, today they do not possess an
intrinsic value; their value is set through transactions. As a
consequence, cryptocurrencies tend to be volatile. However, while in one sense just another kind of money,
cryptocurrency is unlike traditional currencies in several
important ways. They are not controlled by any central
authority such as a national or transnational central bank.
No organization or agency underwrites the value of the
currency or issues more currency into the system. Scarcity
is maintained through the equations that are used to validate transactions. Cryptocurrencies are by their nature
decentralized and as a consequence offer a form of
exchange independent of state control. It is these characteristics that exemplify libertarian ideals of cyberculture.
The oldest and most well-known cryptocurrency in
widespread use is bitcoin. It was first mooted in a 2008
paper published under the name of Satoshi Nakamoto – a
pseudonym used to conceal the identity of the creator,
either an individual or more probably a collective. The
identity of Satoshi Nakamoto remains a mystery to this day.
The open-source bitcoin software was released a year later,
and in 2009, the network was initiated when the genesis
block of the bitcoin blockchain was mined. Bitcoin flourished from its inception, its initial growth driven by dark
web applications most famously the Silk Road website; the
essentially anonymous nature of transactions and the lack
of central authority made it ideally suited to illicit trading
and criminal enterprise. But over the last five years, the
value of bitcoin has largely been driven by speculation
rather than by crime, and the currency has increasingly
found uses in mainstream commercial contexts. Bitcoin,
or currencies very much like it, may very well become
staple parts of our everyday financial environment of the
twenty-first century. That of course poses a number of
challenges around regulation, security and the role of the
nation state.
When you spend bitcoins, you do not transfer a physical
artefact but a piece of code that is moved from one digital
wallet to another. These transactions rely on peer-to-peer
networking. Normally, the workload of distributing files
across a digital network is managed by servers; with
peer-to-peer networks that workload is distributed across
the devices attached to the network each of which takes a
Corresponding author:
Luke Tredinnick.
Email: l.tredinnick@londonmet.ac.uk
40
share of the processing overhead. As a consequence, there
is no single authority over that distribution, and no central
record of the transactions that have taken place. But if there
is no central authority, then how is the unique status of each
bitcoin maintained? What is to stop someone spending the
same bitcoin twice? This problem is known as the doublespending problem and was solved by the real innovation of
bitcoin: the blockchain.
The security of bitcoin is maintained through the use a
distributed ledger – the blockchain – which records transactions across the bitcoin network and which now extends
beyond 150 gigabytes of data. The unique identity of each
bitcoin is ensured by a total transparency in transactions
through which each bitcoin can be traced back to the
moment it was created. Imagine that each banknote in circulation was accompanied by a record of every individual
and organization that had handled it and that up-to-date
copies of those records were also held in libraries and by
individuals across the world. Imagine that each time a purchase was made using cash, these records were checked to
reconcile each note with the individual recorded as last
owning it. Forged or stolen banknotes would immediately
be identified because the records would not tally. This is in
principle how the blockchain secures the unique identity of
each bitcoin in the network. Because of the speed of digital
networks that reconciliation takes place very rapidly
although not quite instantaneously – it generally takes
around 10 minutes to confirm a transaction.
The distributed nature of the blockchain and the way in
which it is compiled make it impossible to change any
record within the blockchain without changing every subsequent record: New transactions can be added but old
transactions cannot be erased. This makes the blockchain
not only transparent but tremendously robust, robust
enough on which to run a currency system. In addition, if
it is robust enough for currency, then it is surely robust
enough for countless other uses where transparency and
trust play a role. The underlying technology of the blockchain has therefore become of interest in a wide variety of
contexts beyond cryptocurrency. The details are a little
complicated but worth understanding as they have important consequences, and we shall address them in the second
part of this Out-of-the-Box column.
New bitcoins are created by ‘mining’ and the concept of
mining is integral to how the currency works. However, the
metaphor with its roots in mineral deposits is a little misleading. Bitcoins are not ‘mined’ in any conventional sense
– that is to say that bitcoins are not uncovered from an
existing deposit. Mining is the process by which the blockchain ledger of transactions is updated and transactions
validated. The computers dedicated to this essentially race
each other to complete new blocks in the blockchain
recording transactions that have been broadcast across the
bitcoin network, and if they are successful, they are
rewarded with new bitcoins. The whole system is designed
Business Information Review 36(1)
so that the reward is reduced over time, and the difficulty of
creating new blocks in the blockchain increases limiting the
total supply. The total amount of bitcoins available to be
mined is around 21 m. At the time of writing, over 17.5
million of these have already been mined, leaving 3.5 m
bitcoins still to be created. That does not sound very many,
but in practice bitcoins are usually traded and exchanged in
fractions that can be as small as 100 millionths of a bitcoin
(commonly known as a Satoshi after bitcoin’s creator/s),
which leaves plenty of currency units to be shared by
everyone.
Bitcoin is by far the most well-known and widely used
cryptocurrency currently in existence. The total value of
bitcoin currently stands at around US$63 billion but has
topped US$300 billion in the recent past; over 300,000
transactions in bitcoin take place every day and every day
around 2000 new bitcoins are mined. However, bitcoin is
only one of an ever-growing array of cryptocurrencies, and
it seems likely that while pioneering the practical implementation of cryptocurrencies and helping make them both
more widely known and more widely accepted, it may well
be superseded in time.
In the last 10 years, cryptocurrencies have proliferated at
an alarming rate; there are currently well over 1000 cryptocurrencies and cryptoassets in existence. Some of the
other major cryptocurrencies or altcurrencies (alternatives
to bitcoin) currently in use include the following:
Litecoin: Launched in 2011, it has lower overheads
in generating blocks in its blockchain and therefore
faster transaction rates. At the time of writing, Litecoin’s market capitalization stood at US$2.6 billion.
Ether: Launched in 2015, Ethereum is an opensource distributed computing platform that incorporates its own cryptocurrency: Ether. In 2016, as the
result of a flaw in the platform, US$50 million of
Ether was stolen and Ethereum forked into two
blockchains with the theft reversed in the new version. Ether has a market capitalization of around
US$12.5 billion.
ZCash: Launched in 2016, ZCash is a distributed
open-source cryptocurrency that provides extra privacy protection. It currently has a market capitalization of around US$250 million.
XRT: Launched in 2012, Ripple is a distributed
open-source real-time gross settlement system and
currency exchange that uses a native cryptocurrency
named XRT. Unlike other common cryptocurrencies, XRT does not rely on mining and therefore the
Ripple network runs on lower cost and environmental overheads. XRT currently has a market capitalization or around US$12.5 billion.
The total cryptocurrency sector currently stands at
around US$120 billion, down from a peak of over
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Tredinnick
US$800 billion at the start of 2018. This recent decline in
the value of cryptocurrencies across the board underlines
the volatility of the sector and makes it difficult to reliably predict the future of cryptocurrencies. Indeed, the
sector has also been subject to widespread fraud; it has
been estimated that since 2017 over US$100 million has
been lost in initial currency offerings in which developers
have little or no intention to develop a sustainable financial product (Lucey and Corbet, 2018). Even the future of
bitcoin itself seems uncertain on account of several fundamental problems associated with the bitcoin network
(see Bianchi, 2019):
The rising costs of mining: Because mining is
designed to become more difficult over time, the
profitability of mining is not guaranteed, threatening
the entire infrastructure which underpins the validation of transactions.
Power consumption: The rising processing power
required in bitcoin mining increases power consumption requirements, which not only has the potential to
undermine the viability of the system but also has
considerable environmental consequences.
Market manipulation: Research into the cryptocurrency markets suggests their value is largely uninfluenced by wider economic conditions and is
subject to potential market manipulation such as
pump and dump trading.
Regulatory concerns: The rise of cryptocurrencies
has increased interest and action to regulate the sector to avoid market manipulation and fraudulent
activity.
While bitcoin has benefitted from the network effects of
being first, the intrinsic overheads in processing the currency may be its Achilles heel.
Nevertheless, as proof of concept, bitcoin and the other
currencies have demonstrated the means of exchange that is
independent of state control, the feasibility of trading in
such currencies and the general reliability of the underlying
technology, if at the same time underlining its risks and
volatility. However, the risks of cryptocurrency are perhaps
begging to change as the sector matures. In February 2019,
JP Morgan announced JPM Coin which draws on cryptocurrency principles although is not quite a cryptocurrency
as it is not planned to be traded. Cryptocurrencies – whether
independent of government control or underwritten by central banks or major financial organizations – may very well
become the way that all money works in the future.
commercial organizations and regulating bodies. Nevertheless, they have increasingly come into the mainstream of
business transactions. The list of major companies accepting payment in bitcoin grows daily and currently includes
Microsoft, Expedia and PayPal. Cashpoints that allow conversion between bitcoin and other currencies are appeared
across London and other major world cities (you cannot of
course withdraw bitcoins because they have no material
unit but you can convert bitcoin into ready cash). There
is of course a voguish element to this that reflects the hype
associated with the sector, but cryptocurrencies do also
offer some real advantages to business, particularly in
ecommerce context. These include
Generally lower transaction costs that traditional
forms of payment. The decentralized nature of cryptocurrencies means that banks are not required to
verify transactions, leading to significantly lower
transaction costs.
Faster processing of transactions. Cryptocurrency
transactions are generally processed in real time or
close to real time, which is particularly significant
for large transactions.
Cryptocurrencies work worldwide and do not incur
international currency exchange costs.
Transactions are final which can help mitigate fraudulent transactions, and both parties have to approve
the transaction.
Regulation, taxation and accountancy principles have
been slower to catch-up with the growth of cryptocurrencies, which have presented challenges to accounting standards; in most circumstances, cryptoassets are regarded as
intangible assets rather than currencies (EY, 2018). However, this relative lack of regulation is starting to change. In
the last couple of years, the Australian Accounting Standards Board, Financial Accounting Standards Board,
Accounting Standards Board of Japan and International
Accounting Standards Board have begun to examine the
financial reporting of cryptoassets. In December 2018,
HMRC issued guidance on the taxation of cryptocurrencies
and other assets in personal taxation, but tellingly note that
‘the tax policy may evolve as the sector develops’ (HMRC,
2018). The rapidly evolving nature of the sector obvious
makes medium-term financial planning more complex, and
by itself this represents a risk in the adoption of cryptocurrencies in commercial contexts.
What about the blockchain?
Cryptocurrencies and the commercial
sector
The emergence and rapid adoption of cryptocurrencies over
the past 10 years poses both opportunities and problems for
Cryptocurrencies may not quite be at the forefront of many
organizations’ plans right now, but the underlying technology of the blockchain has far wider applications and has
drawn significant interest. Blockchains have potential to
transform the ways in which we maintain the security and
42
integrity of trust in all kinds of transactions: goods, information and even ideas. To understand why the blockchain
matters, it is worth spending a little time understanding
how blockchains work and how they provide a secure solution to problems of trust in many kinds of contexts.
A blockchain is a constantly growing sequence of
records called blocks that are associated with one another
in a secure way using cryptographic principles and that can
be held in common without compromising the security of
those records. Blocks can be of any size however the larger
the block the slower the process of creating new blocks (or
the greater the latency of the system), and therefore in
many applications the size of each block in a blockchain
is prescribed. What is stored in a blockchain is immaterial
to how they work. The blockchain associated with bitcoin
records exchanges of currencies between digital wallets,
but in other contexts, they may just as well record stages
in a supply chain, executable code associated within smart
contracts, asset registries or digital rights management
(DRM) records. Blockchains provide a persistent and
robust continuous record that is all but impervious to subsequent manipulation. It solves two key problems and lends
itself to contexts in which those problems arise: how to
maintain secure yet distributed records and how to mitigate
the double-spending problem (which arises in contexts outside of money such as intellectual property rights). Those
characteristics make it suitable for many different kinds of
contexts but also perhaps should incite the interest of information and records management professionals.
Blockchains are built one block at a time with each new
block linked to the chain by referencing its parent block.
The security of this relationship is ensured by including in
each new block the cryptographic hash of its parent block
using cryptographic rules that are defined in the protocols
for the blockchain. Cryptographic hash functions are oneway algorithmic processes that map data of arbitrary size to
data string of fixed size called the hash; the hash is straightforward to derive from the original data, but the original
data are virtually impossible to reconstruct from the hash
and any small changes in the original data will lead to very
large and essentially unpredictable changes in the resulting
hash. This means in effect that once a new block is added to
a blockchain, the previous blocks become locked, and it
becomes virtually impossible to change the data in the
preceding blocks without breaking the integrity of the
chain. Therefore, blockchains allow secure and reliable
records of transactions to be held in common in open legers
that can be accessed and appended by multiple parties in a
transparent and robust way. It is these properties which
have created excitement about the potential of blockchains
in applications way beyond cryptocurrencies and
cryptoassets.
Some of the areas in which blockchains are being developed out outlined below.
Business Information Review 36(1)
DRM and intellectual property: Managing intellectual property rights in digital audio, video, images
and text present some of the challenges of mitigating the double-spending problem in digital money:
If an asset is held as a digital file, then what is to
stop a duplicate of that file being made and circulated? DRM software has provided a solution of
sorts but rather like malware protection it is always
fighting an arms race with DRM crackers and additionally tends to add restrictions to the use of content that infringe on the legitimate rights of the
content owner. There has been increasing interesting in using blockchains to manage and track digital rights and to authenticate micropayments as a
part of the rights management system. In the third
quarter of for example 2018, Sony announced the
development of a DRM system based on the blockchain. Although the details of the planned product
are still sketchy, Sony claims that it could be
applied to almost any form of digital content.
Microsoft has similarly been developing blockchain approaches to DRM within the Xbox ecosystem. It remains to be seen whether blockchain
approaches will have any real advantages over traditional approach to DRM or whether they can ever
be anything other than an additional layer of protection on top of traditional DRM but the research
and development going into this area highlights the
disruptive potential of the blockchain.
Document and records management: An area that
will perhaps be of particular interest to information
and knowledge professionals is the potential of
blockchains in document and records management.
Although proprietary systems typically incorporate
version management and auditing capabilities that
echo the potential function of blockchains in document and records management, the peer-to-peer
architecture of blockchains arguably streamlines this
process, adds security and reduces dependency on
third-parties. Embedded within a blockchain and
distributed ledger, such systems allow people or
organizations to share and collaborate on records
or documents while maintaining trust in the integrity
of those records, even in cases where the identities of
individuals updating or adding to those records are
unknown. One context in which blockchain
approaches to records management is being developed is patient health records in medical contexts.
MedRec, a project developed by the Massachusetts
Institute of Technology, is a proof-of-concept using
the Ethereum network’s smart contract capacities to
pool patient data under the control of the patient. In
the UK, MedicalChain is developing the MyClinic
service using blockchains to improve security, transparency and privacy of patient records.
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Tredinnick
Asset registries: Cryptocurrencies are in many contexts treated as intangible assets, and the function of
blockchain in securing transactions therefore has a
natural affinity with the transfer of other tangible
assets, such as land or works of art. There have been
several pilots and proofs of concept of the use of
blockchains in property transactions – in Georgia,
Sweden and Honduras. In principle, the transparency and security of blockchains would allow more
secure and more efficient land and property transactions. Nevertheless, there are significant barriers to
scaling-up these approaches and there have been no
significant moves to implement this approach at a
regional or national level. The art world has however
turned to blockchain approaches with increased
interest over the past two years. The ability of blockchains to track ownership and provenance in an open
and transparent way makes it an attractive solution
to the problems of art theft and misappropriation.
The 2018 Ethereal Summit emphasized the role of
blockchain in the artworld, and in November,
Christy’s New York partnered with blockchain registry Artory to record transactions entirely using
blockchains.
Supply chain management: Another killer application for the blockchain has been supply chain management. By their nature throughout the twentieth
and twenty-first centuries, supply chains in manufacturing and retail have tended to become increasingly extended, extended across multiple national
borders and implying complex and expensive
administrative and auditing practices. The complexity of many supply chains makes it difficult to ascertain the trustworthiness of transactions across the
chain. Blockchains provide a natural solution that
allows robust records to be shared by partners across
a complex and fragmented supply chain providing a
total record of transactions that offers greater transparency, robustness in respect of fraudulent transactions and increased efficiency. Blockchains could
also automate payments across the supply chains
using smart contract applications (see below). There
are countless examples of the development of blockchain approaches to supply chain management over
the last three years, often using radio-frequency
identification chips to link physical artefacts to the
distributed leger.
Smart contracts: Smart contracts are digital contracts that can execute their own terms once certain
conditions pertaining to the agreement have been
achieved; for example, automating payment on
delivery of a product or on completion of a particular
set of tasks. Therefore, smart contracts not only
record agreements between parties but can also
enforce those agreements. Because smart contracts
are relatively immutable once they have been established, in principle they increase trust in transactions
and mitigate fraud. The Ethereum platform was
designed to support smart contracts by allowing
executable code to be incorporated into blockchains.
That of course raises a number of problems in itself,
with the potential for flaws in the code to be difficult
to rectify leading to security vulnerabilities. Nevertheless, smart contracts have begun to find applications, particularly in crowdfunding contexts where
the smart contracts improve the security of transactions by operationalizing the contract only when
clear and transparent conditions have been met, such
as for example are particular funding target has been
reached.
The explosion in the development of blockchain solutions in these contexts and many others suggests that there
are perhaps currently inflated expectations about the potential of blockchains to improve efficiency and transparency
in many kinds of transactions. As we know from past experience, the hype is likely to fade over time, and the true
benefits become clearer as a more realistic understanding
of the advantages and disadvantages takes hold. In many
contexts, blockchains may not offer any real advantages
over traditional centralized databases. Nevertheless, while
blockchains may not be the universal solution that they
perhaps appear to be, it is also clear that in specific contexts
they provide a way to maintain robust, secure and open
records that facilitate commercial transactions of many
kinds.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with
respect to the research, authorship, and/or publication of this
article.
Funding
The author(s) received no financial support for the research,
authorship, and/or publication of this article.
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Author biography
Luke Tredinnick is a senior lecturer and course leader for the BSc
Media and Communications. He teaches across a range of undergraduate and postgraduate modules in the media and communications area on diverse topics including media genres, media history,
identity, and digital culture. Luke has published widely, including
three books, and numerous chapters and research articles. His currently research interests focus on digital media, digital culture,
information and digital history, post-structuralism, semiotics, writing and textuality. Luke is co-editor of the academic journal Business Information Review (SAGE), and on the editorial board of the
academic journal Library and Information History (Maney). He is a
fellow of the Higher Education Academy and member of the
Faculty Research Ethics Review Panel (RERP).