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Econometric Reviews
Relationship Marketing and Managing Value Delivery to Customers2008 •
The purpose of this article is to analyse current literature and theoretical point of views about appropriateness of traditional and relationship marketing in hypercompetitive environment of mature markets. Review of literature provides insights into main characteristics of different schools of thought about relationship marketing. Conceptual framework of value creation and delivery to customers is exhibited. Three schools of thought and a number of different conceptual/research models for managing customer satisfaction are found. Research models for identifi cation key areas for improvement of customer satisfaction are prerequisite for managing customers’ loyalty and retention. Topic is actual and interesting for practitioners since traditional marketing approach is getting less effective and general model of relationship marketing has not been defi ned yet. Directions for further research are suggested. On academics, researchers and practitioners are challenges of adjustment and i...
Scientific Annals of the Alexandru Ioan Cuza University of Iasi. Economic Sciences
Relationship Marketing – A New Paradigm in Marketing Theory and Practice2009 •
There is much debate as to where the place of relationship marketing (RM) in general marketing theory is, its domain, the way it should be defined and so on. This paper addresses two problems concerning the status of RM, with reference to previous research and the commercial practices of Romanian companies. The first part of the analysis refers to the paradigm status of relationship marketing. Established authors advocate for a new paradigm in marketing thinking. However, there are also opinions according to which relationship marketing represents only a new dimension that can be added to the existing transactional paradigm. The second part of the analysis focuses on the possibility of a paradigm shift occurring. A survey targeting Romanian companies was conducted in order to support the ideas presented here. The study is based on the methodology developed in the international research project Contemporary Marketing Practices (CMP).
This study is conducted to evaluate the impact of relationship marketing's underpinnings on relationship quality (customers' trust and satisfaction) and then determine the impact on customers' loyalty in Hormozghan Cement Company. A researcher built questionnaire (derived from previous studies and the relevant literature) was completed by 246 Company's customers in Iran. Correlation analysis, Multiple Regression analysis and Path analysis assessed the impact on customer loyalty of four key constructs of relationship marketing (product quality, product price, brand image, value offers) and mediators. Customer loyalty is basically formed by the constructs of product quality, price quality, brand image and value offers via mediating role of costumer trust and satisfaction. The relationships investigated in this study deserve further research. Because the data analyzed were collected from one company of the industry in a sole Country, more studies are required before general conclusions can be drawn. It is reasonable to conclude, on this evidence, which customer loyalty can be created, reinforced and retained by marketing plans aimed at building satisfaction, demonstrating product quality to customers and getting in touch with them in a timely manner. This study is the first research of the subject within the Cement Industry
37. Arkeometri Sonuçları Toplantısı
Ankara Debbağhane/Tabakhane Hamam’ında Duvar Sıvaları ve Alçıların Onarımı / Restoration of Wall Stuccoes and Plasters at Ankara Debbağhane/Tannery Bath2024 •
2009 •
Revista do Instituto de Hermenêutica Jurídica
A discricionariedade judicial na visão do constitucionalismo garantista de Luigi Ferrajoli2023 •
Jurnal Transformatif (Islamic Studies)
Perkawinan Childfree dalam Perspektif Hukum Islam2023 •
Mustafa Kemal Üniversitesi Eğitim Fakültesi Dergisi
Ters Yüz Öğrenme Yöntemi̇ni̇n İlkokul Öğrenci̇leri̇ni̇n Derse Katilimlarina Ve Öğrenme Sorumluluklarina Katkisi Üzeri̇ne Bi̇r AraştirmaThe handbook of environmental chemistry
The Grand Ethiopian Renaissance Dam and the Ethiopian Challenge of Hydropolitical Hegemony on the Nile Basin2018 •
Research, Society and Development
Perfil de usuários, cuidadores e ações de enfermagem na atenção domiciliar do SUS: estudo descritivo2020 •
International Convention on Rehabilitation Engineering & Assistive Technology
Gait Analysis of Patients with Knee Osteoarthritis Before and After Thai Massage Treatment2018 •