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Dividing the discipline’s metaphors between technical and conceptual is a reality not fully explored, nor I believe never noticed. In addition to the multidisciplinary relevance and general use of metaphors, metaphoric axioms, arguments... more
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      CommunicationDesignInstructional DesignArt
In another time when kingdoms created their dynasty’s iconic buildings, the architect and artisans took their ques from the reigning monarch. In our modern pluralistic society the free reign of ideas and opinions as to contexts and their... more
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      Critical TheoryEthicsCommunicationWeb 2.0
Twenty eight dominant axioms and 54 sub-dominant axioms (total of 82) are evidence of the case that architecture is an art resolved that architecture was the making of metaphors because it (architecture) made metaphors, personified by... more
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      DesignArchitectureStructureMetaphor
Early monographs were steeped in deductive reasoning since we could not find new information pertaining to metaphors. This included analyzing and explaining the syllogism: • Art[I] is the making of metaphors • Architecture (design) is... more
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      CommunicationArtArchitectureStructure