The current paper proposes a conceptual research model for the discipline of retail design research. Based on an interdisciplinary theoretical framework, the model captures the interaction between interpreted space, a consumer’s... more
The current paper proposes a conceptual research model for the discipline of retail design research. Based on an interdisciplinary theoretical framework, the model captures the interaction between interpreted space, a consumer’s emotions/mood and actual behavior in retail spaces, but now from a designer’s perspective by focusing on the holistic nature. The model can function as a structuring device to organize the relevant research from marketing, psychology and architecture, in relation to retail design. Furthermore, it also constitutes the basis for our research program, which is illustrated with a typical experimental study recently performed at our lab. We argue that studies in retail design need to be undertaken in an actual, 3D architectural space in which actual in-store behavior and emotional responses can be investigated. As such, the conceptual research model can function as a guide in our research of how well-designed store environments can positively influence consumers.
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to... more
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe’s advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer’s response, ...
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to... more
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe's advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer's response, as measured by intention, motivated by the consumer's attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.
