Exclusive research of Promote Ukraine If you open today any material from Meduza, a well-known independent online media outlet, you can see the message right below the title of an article: “This message (content) was created and (or)...
moreExclusive research of Promote Ukraine
If you open today any material from Meduza, a well-known independent online media outlet, you can see the message right below the title of an article: “This message (content) was created and (or) distributed by a foreign mass media outlet executing the functions of a foreign agent...” This is a requirement of Russian legislation. By the decision of the Ministry of Justice of the Russian Federation, the media outlet is recognised as a foreign agent, so it must label its content in the above-mentioned manner. If the editorial staff does not comply with these instructions, it will face fines of about $4,000-6,000 for each violation. If the fine is ignored, the website will be blocked in Russia.
Labelling is not the only problem for the media outlet that has the status of a foreign agent. Cooperation with “labelled” media is dangerous for Russian advertisers. According to Meduza editorial staff, after the media outlet was recognised as a foreign agent on 23 April this year, advertising revenues fell sharply, and employees' salaries had to be reduced by 30-50%.
A formal reason for recognising Meduza as a foreign agent was the fact that the media outlet was registered in Latvia. Indeed, SIA “Medusa Project” company has Latvian jurisdiction, but this does not mean that official Riga has any influence on the outlet's editorial policy. Once, Russian journalists tried to protect themselves from possible pressure by the authorities and so decided to register the media outlet in this Baltic country, a member of the European Union. “This is a foreign media outlet registered in Latvia. Foreign media outlets work in Russia according to certain legislation, they have to bear a certain legislative burden, the same way as Russian media work abroad,” head of the Moscow Union of Journalists Pavel Gusev said regarding the situation around Meduza. These words outline the real motive: mirror sanctions and revenge: Latvia blocks the broadcasting of 17 Russian propaganda channels, and Moscow retaliates against the Latvian-registered Meduza (in fact, the influential independent media outlet, whose readers live mainly in Russia).