This article aims to analyze comic books' use as vehicles for political communication. Employing socio-semiotic methodology, we describe the discursive operations utilized to disseminate governmental propaganda (a particular type of... more
This article aims to analyze comic books' use as vehicles for political communication. Employing socio-semiotic methodology, we describe the discursive operations utilized to disseminate governmental propaganda (a particular type of political communication) in mexican popular culture. Our corpus comprises institutionally commissioned comic inserts in one of the most iconic magazines of contemporary mexico: El Libro Vaquero ['The Cowboy Book']. According to our findings, these comics tend to make citizens primarily responsible for implementing public policy, ignore the structural causes of the social problems they represent, reducing them to a sum of individual issues, and, finally, downplay state responsibilities while painting a positive image of the different State institutions. Consequently, we should take these comics as a type of institutional propaganda rather than as social marketing.
Napjainkban egyre népszerűbb a közösségi média használata. A legismertebb programok, platformok szinte minden mobil („okos”) telefonon gyárilag elérhetőek. Ezzel együtt pedig egyre több kormányzati, közigazgatási szerv, állami vezető vagy... more
Napjainkban egyre népszerűbb a közösségi média használata. A legismertebb programok, platformok szinte minden mobil („okos”) telefonon gyárilag elérhetőek. Ezzel együtt pedig egyre több kormányzati, közigazgatási szerv, állami vezető vagy politikus oszt meg rendszeresen gondolatokat ezeken a platformokon. Bizonyos esetekben – majd látni fogjuk – gyakorlatilag a korábban bevett tájékoztatási gyakorlatot is felülírták ezek a megoldások, és úgy tűnik, hogy az állam működésének egyre szélesebb területére gyűrűznek be az új kommunikációs trendek. Olyannyira, hogy immáron a jognak is válaszokat kellett adnia bizonyos kérdésekre a közösségi média használatával kapcsolatban. Álláspontunk szerint tehát gyakorlatilag napjainkban már nem kerülhető meg az a kérdés, ha elektronikus közigazgatással, IKT eszközök közigazgatási alkalmazásával foglalkozunk, hogy vajon milyen mértékben képes kihasználni a közigazgatás a közösségi média által nyújtott lehetőségeket.
Excellence theory developed by James E. Grunig stated that, organizations which implement communication excellence has three spheres that are interrelated to one another, namely core knowledge, shared expectation, and participative... more
Excellence theory developed by James E. Grunig stated that, organizations which implement communication excellence has three spheres that are interrelated to one another, namely core knowledge, shared expectation, and participative culture. This study aims to see how the excellence theory can be applied to government agencies, which until now are under going a process of bureaucratic reform. The study was conducted at the Bureau of Public Relations of the Republic Indonesia Supreme Audit Board (BPK-RI), using a qualitative descriptive approach. Results showed that, in organizations that have not fully run participatory culture, especially between the leadership of BPK-RI (as the dominant coalition) and the Bureau of Public Relations (as a communicator), then the application of excellence theory is not optimal. This is because, participatory culture (participative culture) is the basis of the existence of a synergistic relationship between the expectations of the dominant coalition and communicators (shared expectation), which in turn also affects how communicators implement knowledge (core knowledge) in carrying out their duties.
The citizens' weakened confidence in politics has encouraged political actors to establish direct communication with them. As social media grows in popularity, political institutions have been using it for more autonomy in the creation... more
The citizens' weakened confidence in politics has encouraged political actors to establish direct communication with them. As social media grows in popularity, political institutions have been using it for more autonomy in the creation and dissemination of information. This study analyses the use of Facebook, the most popular social media worldwide, by the Regeringen, the government of Denmark, and by La Moncloa, the government of Spain. First, the core theories of political communication are broached. Then, each country’s political communication cultures are discussed. At last, a structural analysis of the Regeringen and La Moncloa Facebook pages and a manual categorization of the posts published throughout June 2020 are carried out. The posts are categorized according to DePaula, Dincelli and Harrison’s (2018) typology of government social media communication, which consists of information provision, input seeking, online dialogue/offline interaction and symbolic presentation. This research aims at understanding the content of the posts on the Facebook pages and, taking into account the Danish and Spanish political communication cultures, discussing and comparing the results.
The article focuses on interdisciplinary concepts of strategic communication by nation states and governments directed at foreign publics. Although different concepts describing the field have developed independently, closer consideration... more
The article focuses on interdisciplinary concepts of strategic communication by nation states and governments directed at foreign publics. Although different concepts describing the field have developed independently, closer consideration reveals that they show many convergences. It is assumed that the differentiation of various concepts is rather a question of theoretical viewpoint but this hardly allows for a specification of the social phenomenon. The paper thus offers an integrated and systematic approach to international communication by integrating the different concepts of strategic governmental communication with international publics.
