Indian Advertisement

“Small world machines” is developed by Leo Burnett Advertising Agency. The project leader of this campaign was Jacky Jantos Tulloch. This ad was released in social media like facebook, twitter, YouTube etc. The project team overcame several engineering, infrastructure and logistical challenges over the last year to turn the Small World Machines vision into reality. The experience was scheduled to take place in January, but one of the machines got stuck in transit, and greater security challenges delayed the team's production. After successfully setting up the two machines in March – and adorning each with flower arrangements and other culturally relevant decorations and colors – the team cleared a few last-minute technology hurdles before the cameras finally rolled.

An adult applies some deodorant, the smell of which tempts another adult to run to that person - This particular sentence sounds familiar, doesn’t it?
We, as the audience has seen this enacted ‘n’ number of times and even though there is not any mention of gender in the sentence, chances are we know which gender will be put where. India remains no alien to the formula of using women in men’s grooming product advertisements, not as a co-actor but to add glamour, to raise the attention of prospective buyers and to make men believe that they can get any woman just by applying or wearing the product. These advertisements in a way convince both the genders that a product is effective only if women can be swept off their feet and be tamed. Since the advertisements are repeated many times a day, it makes a lasting impact on the viewer’s mind. In a country like India, where audio-visual medium plays an important role in shaping people’s views, thoughts and opinions, what is shown on the screen hold of much importance.
This paper aims to analyze the advertisements of men deodorant and underclothing, from the year 2010 to 2019 to check the evolution of these ads in an era when people are fighting their lives off for gender equality. It also tries to explore how the audiences perceive the portrayal of women in these advertisements via studying the comments on YouTube videos.
Keywords: objectification, television advertising, gender, stereotype, the portrayal of women, titillating, male dominance

Equal and realistic depiction of homosexuality and the LGBT community on Indian media is essential, especially after the recent decriminalisation of section 377. However, there were several forms of media that portrayed homosexuality even when it was still considered a crime. To study various aspects of this portrayal, a research was conducted on the topic where three television commercials and two digital advertisements that portrayed homosexual elements while section 377 was still active, were studied extensively. The method of research used was participant observation on 20 samples between the ages of 18 and 30 and a questionnaire was used as the tool of data collection. The findings that were determined showed the level of awareness of the public on the topic of section 377, the selected advertisements, the portrayal of homosexuality in Indian advertisements as well as their perception on using homosexuality to advance brand image.

Femvertising' is a term as 'Female Empowerment Advertising' (Akestam, Rosengren, Dahlen, 2017,p.795). Women always yearningly want to have their freedom of expression and gender equality. Nowadays, media plays a major role in the celebration of women's empowerment through cinemas, theatres, or even advertisements. That kind of social message along with promoting products can be highly influential for our society. Introduction-According to Oxford Dictionary, the word 'Empowerment' means, 'authority or power, given to someone to do something'. From the first date of audiovisual broadcasting till now, women are mostly portrayed, as a consumable 'item' or unintelligent, superstitious, blindly patriarchal supporters. Advertising has the power of reshaping people's mindsets. It can be a motivation towards something good or bad. This study is all about finding the concept of 'Women Empowerment' from two Indian advertisements. Objectives-1. Finding the feministic approach in two Indian advertisements. Literature Review-Saranya and Vijaylakshmi (2017) their study was to analyze advertisements from the viewpoint of feminism. They also compared past and present advertisements on the portrayal of women characters. The research proves that Indian society is moving from a typical patriarchal mentality. Hypothesis-1. For presenting woman empowerment, gender biases, male gaze are always shown in the advertisements. Research Methodology-In the field of communication research, 'Content analysis is the fastest growing quantitative technique and includes the careful examination of human interactions; the analysis of character portrayals in TV commercials, films, novels or so.'

This paper tries to study how beauty cream television advertisement affects consumer buying behavior and the impact of beauty cream advertisement on mental health of the consumers.The methods of research used were quantitative method and participant observation on 60 samples between the ages of 18 to 50 and a questionnaire was used as the tool of data collection. The findings that were determined showed the extent of affects of the product on consumer's buying behavior and their mental health.