Interfunctional Coordination

This thesis examines managerial orientations and beliefs in large music organisations. The study uses a qualitative, interpretive approach to explore the research problem of how managerial beliefs influence and underpin Product Orientation (PO) and Consumer Orientation (CO). It also examines the organisational implications that arise from these beliefs, such as interfunctional tension between artistic and marketing departments.

If you are interested in marketing/artistic manager conflict in arts organisations, and problems with arts organisations being 'customer oriented' then this study will be of interest to you.

This study examined the relationship between collective capability and marketing resilience of domestic Airlines in Nigeria. The study treated collective capability as unidimensional construct; while marketing resilience was decomposed into situation awareness, coping-with-change, marketing adaptability and resilient marketing ethos. The study adopted a descriptive research design and collected primary data through cross-sectional survey; using a structured questionnaire. The Spearman's rank order correlation served as the test statistic, relying on the statistical package for social sciences (SPSS) version 24.0. The study found that collective capability relates to marketing resilience of domestic Airlines in Nigeria. Collective capability posted strong, positive and statistically significant association with all the measures of marketing resilience. The study concluded that the ability of organization to harness collective capability contributes to the manifestation of marketing resilience of domestic Airlines in Nigeria. The study thus recommends that domestic Airlines in Nigeria that desire improved marketing resilience should institutionalize structures and practices that advance or harness their collective capability.