Male violence

RESUMEN: En este artículo se busca una aproximación a las dinámicas de los medios de comunicación en el tratamiento de la violencia machista y a los discursos de la publicidad institucional sobre violencia de género difundida en España entre los años 1998 y 2012. Se exponen cuáles han sido las narrativas dominantes en este ámbito, señalando también los cambios de tendencias y la diversificación progresiva del público objetivo de las campañas. Nos interesa especialmente examinar cómo esa publicidad institucional ha incidido en los procesos identitarios de mujeres con experiencias de violencia que han logrado romper con el maltratador. Esta indagación se realiza a partir de los testimonios autobiográficos de 23 mujeres recogidos en entrevistas en profundidad. ABSTRACT: This article seeks an approach to the dynamics of the media in the treatment of male violence and institutional advertising discourses on gender violence spread in Spain between 1998 and 2012. Exposed what had been the dominant narratives in this area, noting also the changing trends and progressive diversification of the target of campaigns. We especially examine how that has affected institutional advertising identity processes of women with experience of violence that have been broken with the perpetrator. This research is performed based on the autobiographical testimonies of 23 women gathered in interviews.

ABSTRACT Intimate femicide, the killing of a woman by an intimate partner, is the leading cause of female murder in South Africa. Research on men who kill in South Africa has highlighted the psychological damage caused by exposure to severe adversity in childhood, but this alone does not explain the gendered context of these murders. This article presents analyses from in-depth interviews with 20 incarcerated men who killed their partners and explores their views on and relationships with women. We show that the men sought to perform exaggerated versions of predominant ideals of masculinity, emphasizing an extreme control of and dominance over women. We show killing as an ultimate means of taking back control in a context where gendered relationships legitimize men's use of violence to assert power and control. Interventions to prevent intimate femicide need to be highly cognisant of the gendered context.