Multiplex Cinemas

An introductory speculation, Ways of Being: The Spectator and the Spectacle is a consideration of the epistemological, ontological and metaphysical downfalls of film theory’s understandings of the spectator and the spectacle; with particular emphasis directed towards the neurobiological implications of the spectator’s body.

The thesis will argue that these shortcomings are representative of wider ranging issues of complacency engulfing the film industry and film exhibition as a whole. Furthermore, the fundamental disruptions of the digital upgrade of cinema, and the expanding means through which film content can be experienced, will be explored in relation to the pressing need for film theory to reassess itself.

Drawing on a plethora of empirical and non-empirical research, this dissertation is a highly progressive expression of how film experience has always been about transcendence and, as a result of its digital re-birth and diversifications, it is now becoming even more so.

An introductory speculation, Ways of Being: The Spectator and the Spectacle is a consideration of the epistemological, ontological and metaphysical downfalls of film theory’s understandings of the spectator and the spectacle; with particular emphasis directed towards the neurobiological implications of the spectator’s body.

The thesis will argue that these shortcomings are representative of wider ranging issues of complacency engulfing the film industry and film exhibition as a whole. Furthermore, the fundamental disruptions of the digital upgrade of cinema, and the expanding means through which film content can be experienced, will be explored in relation to the pressing need for film theory to reassess itself.

Drawing on a plethora of empirical and non-empirical research, this dissertation is a highly progressive expression of how film experience has always been about transcendence and, as a result of its digital re-birth and diversifications, it is now becoming even more so.

Campinas, metrópole e importante município do estado de São Paulo,possui oito complexos de exibição cinematográfica que atendem ao circuito comercial e estão localizados em shopping centers, tendo uma das melhores relações de habitantes por sala de exibição do país.Propõe-se, comoobjeto de pesquisa,o mercado cinematográfico de exibição comercialatual de Campinas, com o objetivo de entender como se configura e como as características e particularidades do município  influenciam, ou  não,na  atuação  dos  exibidores  aqui  inseridos. Com  o  parqueexibidor nacional digitalizado,surgem novas demandas e discussões sobre as configurações das salas;épreciso investir em novos conteúdos e novos atrativos. O municípiopossui uma grande variedade de empresas exibidoras, comdiversas opções de configurações de salas e tecnologias presentes, já que a população frequenta muito os cinemas e se mostra disposta a pagar por um serviço diferenciado.Diante disso, realizamos o mapeamento e análise dos espaços de exibição da cidade, buscando identificaro perfil das empresas exibidoras e sua implantação na cidade, localização dos  cinemas,  público-alvo,estruturação  dos  complexose configuração  das exibições, observando  como  a  indústria  de  exibição  de  filmes  se  comporta  nocenário tecnológico e de consumoatual.Além disso, outro recurso metodológico é oacompanhamento e a análise da programação dos complexos, observando as características dos títulos exibidos, ocupação  das  salas,  tempo  de  permanência  dos  filmes,  a  bilheteria  em  cada  complexo,  entre outros aspectos.Os multiplexes compõem uma inovação de paradigma organizacional, sendo responsáveis pelo impulsionamento de público e de diversos serviços e ofertas de produtos que antes  não  eram  usuais  em  um  cinema.  As  características  de  cada  local  influenciam  na programação das  salas, onde  cada multiplex apresenta um perfil  diferente  cujo  levantamento dos dados leva a diversas possibilidades de análise. Ao longo da pesquisa, o cenário de exibição de Campinas passou por reconfigurações que demonstram como as redes de cinema precisam pensar localmente suas estratégias de acordo com cada complexo.

An introductory speculation, Ways of Being: The Spectator and the Spectacle is a consideration of the epistemological, ontological and metaphysical downfalls of film theory’s understandings of the spectator and the spectacle; with particular emphasis directed towards the neurobiological implications of the spectator’s body.

The thesis will argue that these shortcomings are representative of wider ranging issues of complacency engulfing the film industry and film exhibition as a whole. Furthermore, the fundamental disruptions of the digital upgrade of cinema, and the expanding means through which film content can be experienced, will be explored in relation to the pressing need for film theory to reassess itself.

Drawing on a plethora of empirical and non-empirical research, this dissertation is a highly progressive expression of how film experience has always been about transcendence and, as a result of its digital re-birth and diversifications, it is now becoming even more so.

The article focuses on the introduction of multiplexes to Czechia through a discourse analysis of articles in the Czech daily press related to multiplexing and government reports from the years 1996 to 2011. The text summarises the historical context of multiplexing in the West and theoretical works on multiplexing published to date. The subsequent part, methodologically based on the discourse analysis as delineated by Charles Acland, explores how multiplexes were constructed in Czech newspapers and reports published annually by the Ministry of Culture of the Czech Republic.
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