Chapter from India Elections 2014 - First Reflections. Eds: Einar Thorsen and Chindu Sreedharan. Centre for the Study of Journalism, Culture and Community, Bournemouth University, United Kingdom (2015). The chapter compares the political... more
Chapter from India Elections 2014 - First Reflections. Eds: Einar Thorsen and Chindu Sreedharan. Centre for the Study of Journalism, Culture and Community, Bournemouth University, United Kingdom (2015).
The chapter compares the political communication approaches of the Bharatiya Janata Party (BJP) and the Indian National Congress, with particular attention to the use of computer-mediated communication by the BJP, which was the victorious party in the 2014, Indian General Election.
