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Abstract:
The success of Corporate Social Responsibility (CSR) activities can create competitive advantage by influencing customer responses to firms’ offering. Customer’s awareness of CSR activity will influence their loyalty through their perception that activity can improve society’s quality of life where the CSR activities were implemented. The objective of this study is to evaluate the relationship between CSR awareness and loyalty that mediated by CSR Belief, Company Ability Belief, Quality of Life, and Company Reputation using Structural Equation Modeling (SEM). The result shows little differences among five firms/brands as the object of the research, that are beverage, soap, car, lubricant, and cigarette. This result has an implication for the firm that CSR activities are not just cost center activities, but also can create reputation, and in the long run can create customer loyalty that contributes to firm’s financial benefit.

Keyword: Corporate social responsibility, quality of life, company reputation, loyalty

The effect of coat colour variation on water intake and feed utilization needs to be fully investigated, determined and exploited to help West African Dwarf (WAD) sheep breeders in genetic improvement programmes. This study examined the effect of coat colour on water intake and feed utilization of intensively reared WAD sheep in the humid tropics. Sixty (60) WAD sheep of different coat colours were used for the experiment which lasted for 6 months. Prominent coat colour types in the region are black, brown and badgerface. Animals were grouped into sexes. Daily free water intake (DFWI), DFWI/metabolic weight, daily total water intake (DTWI), DTWI/metabolic weight, daily feed intake (DFI), DFI/metabolic weight, DFWI/DFI, daily weight gain (DWG) and feed efficiency (FE) were measured. Analysis of data revealed that coat colour and sex had significant (P<0.05) effect on parameters measured except DTWI and DTWI/metabolic weight. Brown sheep had the highest value for the parameters mea...