An exploration of connections between contemporary religiosity and consumerism. in Filippo Osella and Daromir Rudnyckyj (2017) (eds.), Religion and the Morality of Markets. Cambridge: Cambridge University Press.
This paper examined the movement of Islamic market-based da’wah carried out by Rafa Muslim Fashion (RMF), part of the Rafa Group as the largest Islamic publication center (JI) in Solo. The movement of Islamic market-based da’wah carried... more
This paper examined the movement of Islamic market-based da’wah carried out by Rafa Muslim Fashion (RMF), part of the Rafa Group as the largest Islamic publication center (JI) in Solo. The movement of Islamic market-based da’wah carried out by RFM formed the practice of piety, the Islamic market and the Islamic ideology. Previously, scholars had not yet discussed much about how the da’wah movement was oriented to the Islamic market. Therefore, this paper wanted to investigate the movement of Islamic market-based da’wah. Meanwhile, the method used in this study was an observation (survey) and field (ethnographic) approach. Then, we conducted an online search (netnography) through Instagram and Facebook of RMF. The results of this study showed that the emergence of the movement of Islamic market-based da’wah was an alternative to the da’wah movement of piety, market competition, and Islamic ideology.
As the religion is the basic element of the culture it necessarily has an impact on consumer behavior. The literature shows that religion and spirituality influence consumer attitudes and behavior. This paper researches effects of... more
As the religion is the basic element of the culture it necessarily has an impact on consumer behavior. The literature shows that religion and spirituality influence consumer attitudes and behavior. This paper researches effects of religion and religious background (Christianity) on a day to day consumer behavior among consumers in CEE country Slovakia. The study is based on results of interviewing more than 500 participants. The results show, that, although Slovakia is considered a Catholic country (with more than 62% of Catholics according to Census in 2011) the consumer behavior is less and less under the influence of the religion. The strongest projection of religion into consumer behavior is found among senior citizens. The younger the consumer, the less noticeable difference the religion makes. The results show that majority of consumers do not see their consumption is anyhow influenced by their religious beliefs. The Christian beliefs and values are more noticeable in their attitudes towards food purchase (mainly during lent) but do not seem to influence the attitude towards Sunday shopping. The results may be found useful for enlarging the theory
