Efforts have been made to improve the quality of education and develop the character and culture of the nation, especially by educators. The phenomenon of Indonesian people's lives which shows the weakening of the character and... more
Efforts have been made to improve the quality of education and develop the character and culture of the nation, especially by educators. The phenomenon of Indonesian people's lives which shows the weakening of the character and culture of the nation which has been believed to have been a characteristic of the Indonesian Nation. Related to this, the problem of a teacher in guiding and fostering their students is very complex. This happens because of many phenomena, one of which is the rise of global culture and the lifestyle of Pop Culture, life tends to be hedonist. People who do not follow this lifestyle will feel inferior. This phenomenon is considered as the impact of the current of globalization which is no longer possible to stem.
Television advertising is not only the most reliable medium for selling products, but also in shaping an image. Such as advertisements for facial care products for men which often highlight masculine images, where masculine is a gender... more
Television advertising is not only the most reliable medium for selling products, but also in shaping an image. Such as advertisements for facial care products for men which often highlight masculine images, where masculine is a gender concept that is pinned to men by a culture. This study aims to explore the meaning of denotation, connotation, and myth contained in the Garnier Men advertisement by Joe Taslim and Chico Jeriko. Using Roland Barthes's analysis related to signified, significant, denotative, connotative, and myth. The results showed a male masculine image, a combination of urban, metropolis, and metrosexual male images represented by denotations of races, martial arts and other urban metropolis men's activities. In connotation, showing a representation of the dominant male type in life. These signs point to the social relations of the community towards a man. This research is expected to be able to add and provide knowledge and be a reference for the public'...
