Spanish-language Radio

The academic study of US Spanish-language radio documents its growth and significance throughout the 20th century from disciplinary standpoints of ethnic studies, media and communications, and history. Still in its infancy, the field has produced studies that focus on its institutional development, its unique politically and/or immigrant-driven programming, as well as its popularity among Latina/o listeners. Latina/o listeners make up 16.6 percent of all radio listening in the United States and audience studies by Nielsen indicate that Latina/os tune into radio more than television, smartphones, or tablets. The literature discussed here focuses on Spanish-language radio within the geographical United States with references, for instance, from José Luis Ortiz Garza, a leading scholar of Mexican radio. Much more work is needed to further understand the political and cultural significance of Spanish-language radio to its legions of listeners in the United States. In particular, there is a significant need for more studies on Spanish-language radio that investigates its distinct role within Puerto Rican, Cuban, Central American, and other Latino-origin communities.

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Entre 1972 y 1981, José María García consiguió un éxito rompedor en la Cadena SER. Su periodismo deportivo de investigación y denuncia y su estilo polémico le otorgaron grandes audiencias, ingresos publicitarios y repercusión, hasta ser todo un «fenómeno García» (Díaz, 1995: 346; Alcoba, 2005: 170) e incluso «el periodista más famoso de España» (Ferrer, 2016: 101). Esta investigación analiza cómo esta popularidad se reflejaba en la publicidad costeada por la SER en la prensa diaria generalista, y si la «marca García» suponía diferencias en la estrategia publicitaria de esa emisora con respecto a otras ofertas. Para ello, se ha efectuado una selección de 85 anuncios de cinco radios (SER, RNE, RCE, Radio Intercontinental y Radio España de Madrid) en Diario 16 y ABC, a los que se ha aplicado una ficha de análisis denotativo, connotativo y estratégico, seguida de un enfoque cualitativo sobre las particularidades de cada radio. Los resultados señalan que, si bien el personalismo también fue utilizado por otras cadenas, en particular las privadas, la imagen de García fue utilizada por la SER, como reclamo en calidad de «estrella radiofónica», aunque con un protagonismo mayor para promocionar sus programas regulares que en las retransmisiones de partidos.

This case study examines the role that locally owned commercial and primary Spanish-language radio station KZHR 92.5 FM played during the late 1990s and early 21st century in the economic, cultural, religious, and political growth of the Mexican-Chicana/o community in the Tri-cities, Washington. Using oral history interviews, archival materials, and supplementary articles written about Spanish-language radio in the area, I argue that during this time period KZHR 92.5 FM had a primary role in claiming political, economic, and cultural space for the Mexican-Chicana/o communities of the Tri-cities. I also draw attention to the need for further study of community empowerment via Spanish-language media in the following areas: the role of Chicana women in Spanish-language radio, cross-cultural bridge building and community building through Spanish-language radio, and, for KZHR, the role that religion has played in company policy and the history of the primary Spanish-language radio station.

Translation is usually taken as an activity for readers. Interpretation, for audiences of a live event. In the case of translation for radio, the translator must consider the final destination is not a piece of paper, but a person who listens to contents. Now, what happens