TikTok was the best place to tune into Hurricane Milton coverage
TikTok's algorithm leads us toward outrage-inducing stories. But its live videos of Hurricane Milton actually were useful — and could replace TV.
Business
Costco saw 'abnormal' shopping behavior due to Hurricane Helene and the US port strike
Costco shoppers stocking up on toilet paper, bottled water, and other supplies had a measurable impact on the wholesale club's monthly sales.
In rambling, hours-long speech, Trump introduces new car loan tax proposal
Trump was slated to announce a new economic proposal in Detroit. It took him quite a bit of time to get to it.
Why cheap bus travel is disappearing in America
Megabus' parent company, Coach USA, has filed for bankruptcy. The bus industry is half the size it used to be. Can bus travel be saved?
Hurricane season is set to scramble Americans' view of the economy before the election
Jobless claims have already surged after Hurricane Helene hit, and Milton will likely add to that. It suggests weak jobs data to come.
Here's the next data point to watch as Wall Street eyes a 'no landing' scenario for the US economy
After promising jobs and GDP data, a surge in retail spending would point to a "no landing" or a re-acceleration of the economy, BofA says.
Inflation is scrambling Americans' perceptions of middle-class life
"I feel like I can make ends meet, but I can't really move this lifestyle," one person told Business Insider.
Jamie Dimon says the 'Buffett Rule' approach to taxing the wealthy could solve America's debt problem
The JPMorgan CEO cited the famed rule that million-dollar households should not pay taxes on a lower share of their income than middle-class earners.
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The case for a US economic 'no-landing' is stronger than ever
The US economy looks on track for a "no-landing," a scenario where the economy continues to grow but inflation remains elevated.
Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million
Former NBA exec Andrew Yaffe recently joined Dude Perfect as the company's first CEO. He shared why the group is leaning on TV and touring.
Meet the Silicon Valley billionaires, corporate CEOS, and founders backing Kamala Harris
Powerful venture capitalists and Wall Street execs, including Mark Cuban and James Murdoch, have pledged support for Kamala Harris.
Inside ESPN's 3-part plan to jump-start its lagging podcast business
ESPN hasn't made podcasts a big priority so far. Its content president, Burke Magnus, shared three ways the sports giant could change that.
I'm an interior designer. Here are 6 mistakes people make when designing a bathroom — and how to avoid them.
As an interior designer, I see many bathroom remodels go wrong. Here's how I avoid design mistakes like picking the wrong materials and a bad layout.
Common design mistakes you're making in every room of your house
Robert Gigliotti and Ethan Gaskill share their home decor "icks" on TikTok. Here are the mistakes they say you're making in each room of your house.
Why The New York Times' lawyers are inspecting OpenAI's code in a secretive room
The New York Times says OpenAI and Microsoft are breaking copyright law. To prove it, they must first crack open their code.
Advertisers share what's working in AI and what's not as the hype cycle fades
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generative AI has come down to earth.
Alums of $16 billion Tiger Cub Lone Pine have struggled to hack it on their own — with one notable exception
Mala Gaonkar's SurgoCap is now managing more than $3 billion.
Americans living overseas face being taxed twice. Donald Trump wants to change that.
Donald Trump takes aim at the "double taxation" policy for Americans living overseas, which was introduced in the 1860s to help fund the Civil War.
Instagram is winning over teens while Snapchat drops off. Here's why.
Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.
Substack is ramping up in-person events. Here's how it fits into the startup's strategy to expand beyond newsletters.
Substack's "Stacked Debates" events feature creators and foster dialogue. The platform is looking to expand with video, podcasting, and more.
Hurricanes are becoming more frequent, violent, and costly — plus they're hitting jobs and economic growth
Climate change is making hurricanes more common and more powerful, while rising asset values are driving up their financial costs, experts say.
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Inflation was hotter than expected in September, but continued its downward trend
September's consumer price index was expected to show inflation still cooling.
For Gen Zers tired of dating, applications for lavender marriages are open
Some Gen Zers, fed up with dating apps and rising costs, are turning their attention to platonic marriages to ease the load.
I work on an oil rig. It has lonely moments, but every rig I've been on is like a family.
Kailem Donovan, a rigger who works the in North and Baltic seas, shares what it's like offshore on the rig, from feeling lonely to spotting dolphins.
Europe's richest person is about to buy a soccer club with Paris FC deal
LVMH's expansion into sports continues as Bernard Arnault's family plans a 55% stake in Paris FC.
Walmart's meteorologist starts his days at 3:45 a.m. when a hurricane is on the way
Corporate meteorologists like Walmart's Tom Bedard help companies coordinate preparation and respond to weather emergencies like Hurricane Milton.
Chipotle's prices vary across the US. Here's how to see the difference.
Chipotle's burrito bowl prices vary between cities, and chipotlecost.com can help you see where's cheapest near you.
My homeowner nightmare
I finally caved and got solar panels. It turned out to be a huge mistake.
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions of merchants that use its payments tech.
I landed my dream job at a VC fund after I offered to set up payroll for free. People called me a try-hard but that's just what it takes.
Neal Mintz, 26, landed a job at Wischoff Ventures after three weeks of interviews with the fund's founder Nichole Wischoff.
He moved into a 194-square-foot apartment in Japan — and found that downsizing boosted his productivity
"Living with intention actually makes life so much better because I don't feel like I'm missing out on anything," LaJuan told BI.
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A self-insured landlord in Hurricane Milton's path is still recovering after Helene but isn't evacuating to stay nearby and help his properties
Kevin Stuteville's home was damaged due to Hurricane Helene, but he's staying during Milton to help out his other properties.
I spent $1.25 million on a 'hurricane-proof' home in Milton's path. I'm not evacuating.
A retired homebuilder lives in a house he says is "hurricane-proof." He feels confident in its strength and isn't evacuating for Hurricane Milton.
ESPN's head of content explains why ace news-breaker Shams Charania was a must-hire after Woj's sudden exit
ESPN replaced star NBA reporter Adrian Wojnarowski with Shams Charania. Burke Magnus, who made the hire, spoke about the network's talent strategy.
Ranked: The most popular costumes for adults, pets, and kids this Halloween
Spider-Man, Disney princesses, and witches are among the most popular Halloween costumes this year, according to the National Retail Federation.
A Trump victory raises the risk of a US economic situation worse than recession, 'Dr. Doom' Nouriel Roubini says
Roubini says investors should buy defensive assets like gold and Treasury inflation-protected securities.
'Good Bones' star Karen E. Laine is selling the 500-square-foot cottage she renovated on the HGTV show for $500,000
Karen E. Laine listed the North Carolina cottage she renovated on "Good Bones" just a month after the show aired on HGTV.
A 23,000-square-foot mansion on Long Island's Gold Coast is on sale for $33.5 million. Look inside the home nicknamed 'Shangri-La.'
This eight-bedroom, 13-bathroom home, which has two pools, two cabanas, and almost 22 acres of land, is in one of the US' most affluent neighborhoods.
Empty gas stations, full hotels, and gridlocked highways: A Tampa resident shares what she saw on her 'terrifying' evacuation from Hurricane Milton.
Makayla Pelletier, 23, evacuated Tampa to avoid Hurricane Milton, just days after she returned home after Hurricane Helene.
I've worked at Costco for 19 years. Here are 10 of the best things I'm seeing on the shelves right now.
A Barrington 10-player poker table and a mixed-berry streusel cheesecake are some of the best things to get at Costco this month, an employee says.
4 trends to watch this bank earnings season
JPMorgan kicks off bank earnings on Friday. All eyes will be on what lower interest rates may mean for dealmaking, bonuses, and more.
Spotify's HR chief says the company won't be following Amazon and others in return-to-office trend
"You can't spend a lot of time hiring grown-ups and then treat them like children," Spotify's HR chief Katarina Berg said in a recent interview.
Russia is said to be losing another banking partner as more lenders turn their back on Moscow over fear of sanctions
Oversea-Chinese Banking Corp. told customers it would no longer process Russian transactions come November, a report says.
As AI innovation takes hold, business leaders need to think cross-functionally and keep learning, says Maggie Hulce, Indeed's chief revenue officer
Maggie Hulce, Indeed's chief revenue officer, says leaders must be open to change and working across functions to adapt to the pace of innovation.
Subsidies help a 55-year-old pay $96 a month for health insurance. Her costs could increase 186% if they expire next year.
Lisa Jolly, 55, relies on pandemic-era subsidies to pay for ACA coverage. The subsidies could expire next year.
This is who Jane Fraser is counting on to clean up Citi's regulatory mess
Anand Selva made his name in Citi's consumer bank. Now he runs Citi's multibillion-dollar effort to make peace with regulators. It is going poorly.
The top 5% will benefit from Trump's tax plans while the rest of America pays more, a new analysis says
Trump's proposed tariffs could hurt lower earners' wallets, while extending the former president's signature tax cuts would benefit those at the top.
Ageism at work
In the US and many other developed countries, the workforce is getting older. But bias against older and younger workers can still be prevalent.
A millennial with a doctoral degree and over $250k in student-loan debt says she's been looking for a job for 4 years. She wishes she prioritized work experience over education.
A millennial says she regrets her degrees and recommends people do their homework before pursuing higher education.
The list of major companies requiring employees to return to the office
Companies requiring workers to return to the office include Amazon, Apple, and BlackRock. View a list of RTO mandates across business and tech.