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Impossible à ignorer : créer du contenu mémorable pour influencer les décisions : comment
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Environ47,35 $C
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Lieu : Calgary, Alberta, Canada
Livraison :
Livraison prévue entre le sam. 19 oct. et le ven. 25 oct. à 84606
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Numéro de l'objet eBay :364935628413
Dernière mise à jour : oct. 09, 2024 16:10:41 HAEAfficher toutes les modificationsAfficher toutes les modifications
Caractéristiques de l'objet
- État
- ISBN-13
- 9781259584138
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781259584138
- Book Title
- Impossible to Ignore: Creating Memorable Content to Influence Decisions
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.3 in
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics, Psychology
- Topic
- Business Communication / General, Business Communication / Meetings & Presentations, Skills, Cognitive Psychology & Cognition
- Item Weight
- 19.4 Oz
- Item Width
- 6.5 in
- Number of Pages
- 288 Pages
À propos de ce produit
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259584135
ISBN-13
9781259584138
eBay Product ID (ePID)
219205412
Product Key Features
Book Title
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Number of Pages
288 Pages
Language
English
Publication Year
2016
Topic
Business Communication / General, Business Communication / Meetings & Presentations, Skills, Cognitive Psychology & Cognition
Illustrator
Yes
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.4 Oz
Item Length
9.3 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-011861
Dewey Edition
23
Dewey Decimal
658.4/52
Table Of Content
CHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people's minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting
Synopsis
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore , she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore ., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore--using the latest in brain science
LC Classification Number
HF5718.22.S556 2016
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- a***0 (140)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéNeutral only because item was out of stock and could not be sent. Seller quickly notified me and refunded purchase. I would definitely do business with Martha and this group again! Highly Recommended
- 4***5 (1335)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiégood ebayer
- a***n (558)- Évaluation laissée par l'acheteur.Dernier moisAchat vérifiéBook was sold as new and when it arrived there wasn't a front cover. Contacted seller and still have not sent it.
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- l***c (227)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéBook came packaged well to avoid damage, in great condition. Not sure if the seller delayed shipping or if usps didn’t update the shipping, which is highly likely. Still received and we are happy with our purchase. I had trouble looking up tracking due to the company they used but seller found usps tracking and sent that over quickly. Sellers communication was excellent. Would buy from again. Item as described.
- t***n (2951)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéI don't give negatives; However, description was not correct; No price guide was included in this book.As you will see in book pic shown; title states price guide included, no price guide inside. Communication poor, description, no communication price guide missing from this book. Shipping time was weeks before it was even shipped. Blamed the shipping on warehouse. You own & operate a business; your warehouse is not up to standards you change who you do business with. It's your responsibility.
- -***6 (136)- Évaluation laissée par l'acheteur.Six derniers moisAchat vérifiéItem arrived as described and adequately packaged. Ridiculously long shipping time. Seller posts incorrect tracking number and lists the item as shipped. Contacted seller for correct tracking, received a new tracking number with the warning that the number won’t be “live” until the item is shipped. Will you get your item? Yeah, probably. Count on it being delivered 2-3 weeks longer than expected.Wyrd Sisters: Discworld: The Witches Collection by Terry Pratchett (English) Har (#362516846783)
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- mai 13, 2024
Book in perfect condition. Packed very well with plastic padded mailer. Really liked the card. Very nice touch!
Achat vérifié : OuiÉtat : OccasionVendu par : miriamwalkercollection25