Rating: 4 out of 5 stars
4/5
Audiobook4 hours
Persuasion: The Art of Getting What You Want
Written by Dave Lakhani
Narrated by Dave Lakhani
Rating: 4 out of 5 stars
4/5
()
About this audiobook
The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.
Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:
A map for the persuasive process
Persuasion tools and instructions for use
17 persuasion tactics to instantly persuade
The Persuasion Equation
The Six Tenets of Persuasion
Steps to becoming an expert in just 30 days
Quick Persuaders: tools to use every day
Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.
Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:
A map for the persuasive process
Persuasion tools and instructions for use
17 persuasion tactics to instantly persuade
The Persuasion Equation
The Six Tenets of Persuasion
Steps to becoming an expert in just 30 days
Quick Persuaders: tools to use every day
Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.
More audiobooks from Dave Lakhani
How to Sell When Nobody's Buying: And How to Sell Even More When They Are Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Rating: 5 out of 5 stars5/5
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Reviews for Persuasion
Rating: 4.022140222140221 out of 5 stars
4/5
271 ratings17 reviews
What our readers think
Readers find this title to be a mixed bag. Some appreciate the valuable information and actionable steps provided by the book, while others criticize the fast-paced narration and lack of focus on personal application. Despite the negative reviews, there are positive comments about the book being a great read, with useful content and no unnecessary fluff. Overall, readers find this title to be informative and worth reading, although some suggest reading the book instead of listening to the audiobook.
- Rating: 3 out of 5 stars3/5Misleading. Talks more about advertising and less about influence, which is what the book is about. It focuses too much on sales influence which is a different skill to influence within your organisation and coworkers.
5 people found this helpful
- Rating: 3 out of 5 stars3/5Excellent content, poor reader: he was way too fast and did not deliver in a way that made it easier to digest concepts.
3 people found this helpful
- Rating: 3 out of 5 stars3/5you should listen at least once..... nice book on persuasion
3 people found this helpful
- Rating: 4 out of 5 stars4/5Not a book with a bunch of fluff. This is the real deal. Lakhani writes from both experience and research. I expect to listen to it 3 or more times.
2 people found this helpful
- Rating: 5 out of 5 stars5/5This book reminded me that reading is power! Great read
2 people found this helpful
- Rating: 5 out of 5 stars5/5I loved the content but in my opinion it is being read a bit too fast.
2 people found this helpful
- Rating: 5 out of 5 stars5/5Too tough to get through for most people. The writer however is highly competent and intelligent. My advice to him is to learn how to write more emotionally and story like. I personally think it is a very useful book and I've learned a lot from it.
1 person found this helpful
- Rating: 4 out of 5 stars4/5Not tried every to apply so much, but after listening to all chapters, I will.
1 person found this helpful
- Rating: 5 out of 5 stars5/5To the point, lots of great takeaway nuggets and actionable steps. Highlights the importance of morals when utilising these strategies. Need to listen again to help take bigfer bolder action! Thanks for this as ever SCRIBD!!
1 person found this helpful
- Rating: 1 out of 5 stars1/5Don't waste your time. I need six more words to post a review. There, that should do it.
1 person found this helpful
- Rating: 1 out of 5 stars1/5I can't seem to listen to it, been clicking it again and again.
- Rating: 1 out of 5 stars1/5A waste if you really want useful knowledge. Move on.
- Rating: 5 out of 5 stars5/5great book! I really enjoyed it. its good for beginners and advanced.
- Rating: 2 out of 5 stars2/5The information in the book itself was good, but the narration was way too fast and I couldn't really follow it very well. I was hardly able to retain any of the information. Plus I would have liked to hear about applying it to my personal life more than just business
- Rating: 5 out of 5 stars5/5Great audiobook. The pace of the speech was just right, despite what I read on the review. I bet that the fast-paced speech is intentional.
- Rating: 5 out of 5 stars5/5great book, will reread soon. x x x x x
- Rating: 2 out of 5 stars2/5Great information, but read the book instead. Some of the worst narration I’ve heard yet. Glad it’s over!