Rating: 5 out of 5 stars
5/5
Audiobook4 hours
Product-Led Growth: How to Build a Product That Sells Itself
Written by Wes Bush
Narrated by Derek Dysart
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
Can your software sell itself?
Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet, successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep.
In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product - not expensive sales teams - can be the main vehicle to acquire, convert, and retain customers.
In this step-by-step guide to Product-Led Growth, Bush explains:
- Why you should flip the traditional sales process on its head and turn your product into a sales machin
- How to decide whether your business should use a free trial, freemium, or hybrid model;
- How to turn free users into happy, paying customers
History tells us that "how" you sell is just as important as "what" you sell. Blockbuster couldn't compete with Netflix by selling the same digital content, and you need to decide "when" not "if" you'll innovate on the way you sell. Are you going to be product-led? Or will you be disrupted, too?
Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet, successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep.
In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product - not expensive sales teams - can be the main vehicle to acquire, convert, and retain customers.
In this step-by-step guide to Product-Led Growth, Bush explains:
- Why you should flip the traditional sales process on its head and turn your product into a sales machin
- How to decide whether your business should use a free trial, freemium, or hybrid model;
- How to turn free users into happy, paying customers
History tells us that "how" you sell is just as important as "what" you sell. Blockbuster couldn't compete with Netflix by selling the same digital content, and you need to decide "when" not "if" you'll innovate on the way you sell. Are you going to be product-led? Or will you be disrupted, too?
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Reviews for Product-Led Growth
Rating: 4.557142857142857 out of 5 stars
4.5/5
70 ratings8 reviews
What our readers think
Readers find this title to be an awesome and amazing resource for understanding product-led growth framework and strategies. The content is enjoyable and actionable, with examples specialized for SaaS businesses. While some reviewers experienced audio issues and found the information to be valuable only for specific types of businesses, overall, the book is considered absolutely amazing and crucial for every product-based company. It is recommended for anyone building a SaaS company.
- Rating: 3 out of 5 stars3/5The book is fine. I had to fight with the app to listen because of its instability.
- Rating: 5 out of 5 stars5/5Absolutely amazing. Gives information that is crucial to every product-based company out there. Will read it again as there is simply too much information to process in a single read.
- Rating: 4 out of 5 stars4/5Awesome content, but I have experienced a few audio issues (blank audio)
- Rating: 5 out of 5 stars5/5Brief & actionable with example. Specialized for Saas business. Thanks
- Rating: 5 out of 5 stars5/5Awesome book to understand product led growth framework & strategies.
- Rating: 5 out of 5 stars5/5Amazing content. I will be passing this on to my entire team. Thank you Wes!
- Rating: 2 out of 5 stars2/5Some value where appropriate. You need a specific type of business for this information to be valuable. Quite honestly this is just like every book of the genre i.e. already successful person says a bunch of things you could try for your business in with some vagueness and little focus on protocol or assistance with scalable execution.
- Rating: 5 out of 5 stars5/5Enjoyed reading the book. Strongly recommend if you’re building a saas company