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    Product-Led Growth: How to Build a Product That Sells Itself
    Product-Led Growth: How to Build a Product That Sells Itself
    Product-Led Growth: How to Build a Product That Sells Itself
    Audiobook4 hours

    Product-Led Growth: How to Build a Product That Sells Itself

    Written by Wes Bush

    Narrated by Derek Dysart

    4.5/5

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    About this audiobook

    Can your software sell itself?

    Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet, successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep.

    In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product - not expensive sales teams - can be the main vehicle to acquire, convert, and retain customers.
    In this step-by-step guide to Product-Led Growth, Bush explains:
    - Why you should flip the traditional sales process on its head and turn your product into a sales machin
    - How to decide whether your business should use a free trial, freemium, or hybrid model;
    - How to turn free users into happy, paying customers
    History tells us that "how" you sell is just as important as "what" you sell. Blockbuster couldn't compete with Netflix by selling the same digital content, and you need to decide "when" not "if" you'll innovate on the way you sell. Are you going to be product-led? Or will you be disrupted, too?
    LanguageEnglish
    PublisherAuthor's Republic
    Release dateNov 5, 2019
    ISBN9781982787820

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    Reviews for Product-Led Growth

    4.5/5

    70 ratings8 reviews

    What our readers think

    Readers find this title to be an awesome and amazing resource for understanding product-led growth framework and strategies. The content is enjoyable and actionable, with examples specialized for SaaS businesses. While some reviewers experienced audio issues and found the information to be valuable only for specific types of businesses, overall, the book is considered absolutely amazing and crucial for every product-based company. It is recommended for anyone building a SaaS company.

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 3/5
      The book is fine. I had to fight with the app to listen because of its instability.
    • 5/5
      Absolutely amazing. Gives information that is crucial to every product-based company out there. Will read it again as there is simply too much information to process in a single read.
    • 4/5
      Awesome content, but I have experienced a few audio issues (blank audio)
    • 5/5
      Brief & actionable with example. Specialized for Saas business. Thanks
    • 5/5
      Awesome book to understand product led growth framework & strategies.
    • 5/5
      Amazing content. I will be passing this on to my entire team. Thank you Wes!
    • 2/5
      Some value where appropriate. You need a specific type of business for this information to be valuable. Quite honestly this is just like every book of the genre i.e. already successful person says a bunch of things you could try for your business in with some vagueness and little focus on protocol or assistance with scalable execution.
    • 5/5
      Enjoyed reading the book. Strongly recommend if you’re building a saas company