Viviana A. Zelizer is the Lloyd Cotsen ‘50 Professor of Sociology at Princeton University. She is the author of The Purchase of Intimacy, The Social Meaning of Money, Pricing the P...view moreViviana A. Zelizer is the Lloyd Cotsen ‘50 Professor of Sociology at Princeton University. She is the author of The Purchase of Intimacy, The Social Meaning of Money, Pricing the Priceless Child (all Princeton), and Morals and Markets: The Development of Life Insurance in the United States.view less