Gregory Cross is the founder and creator of Hilton Hotels Corporation’s revenue management discipline. A hospitality veteran of thirty-eight years, he was also the first senior vic...view moreGregory Cross is the founder and creator of Hilton Hotels Corporation’s revenue management discipline. A hospitality veteran of thirty-eight years, he was also the first senior vice president of revenue management for Hyatt Hotels Corporation. In 2015, he was the inaugural recipient of the Vanguard Award for Lifetime Achievement in Revenue Management from the Hospitality Sales & Marketing Association International for his significant contributions to the field of pricing and revenue optimization in the hospitality industry. He retired in 2018 and lives with his wife, Jill, in La Quinta, California.view less