Ed Chambliss has spent over 35 years in marketing, watching his otherwise smart clients make increasingly poor decisions that damage their companies - just so they could extract mo...view moreEd Chambliss has spent over 35 years in marketing, watching his otherwise smart clients make increasingly poor decisions that damage their companies - just so they could extract more money for their shareholders. In 2018, he walked away from being a CEO to figure out why business was on such a destructive path and what could be done to change it. The result is this book.view less