Emanuel Rosen became interested in buzz (and especially in how it can be accelerated) when he was responsible for marketing the EndNote software which spread to a large extent by w...view moreEmanuel Rosen became interested in buzz (and especially in how it can be accelerated) when he was responsible for marketing the EndNote software which spread to a large extent by word-of-mouth. He went on to write bestselling books about buzz which are available in thirteen languages. He lives in Menlo Park, California.view less