Joint Ventures With Japanese: Success Stories
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About this ebook
The Japanese market offers great opportunities for many companies. It is a common belief that, it is difficult to start business in Japan, and if any, it takes a long time. The author does not agree with this claim. The business may start in a short time. The biggest obstacle to entering the Japanese market is mental. The book tries to reduce hesitation to entering the Japanese market. Joint ventures with Japanese - why not?
The book is short enough to be red at one time. However, the author hopes, that it is long enough to give ideas of how to succeed with the Japanese.
Markku Hämäläinen
The author has worked several years in selling to, and buying from Japan. His experiences give good knowledge to recommend action steps in the Japanese market.
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Joint Ventures With Japanese - Markku Hämäläinen
Table Of Contents
Joint Ventures With Japanese
Introduction
Japanese Features
Japanese Decision-Making
Prerequisites Action Steps Model
Prerequisites Action Steps Cycle
Success Stories of Market Entry
Japanese as Trustful Suppliers
Conclusion
Copyright
Joint Ventures With Japanese
Success Stories
Introduction
Joint ventures with Japanese, why not?
This book is revealing success stories of joint ventures with the Japanese. The stories cover both selling and buying. The author has experienced both.
The setting of the Japanese market is contradictory. The Japanese market offers great opportunities for many companies. At the same time, many people have a mental obstacle to entering the Japanese market, or starting buying from there. The author tries to reduce hesitation towards joint ventures with the Japanese. Small- and medium-sized companies especially need encouragement and support.
First, the author points out some features of Japanese culture, and of decision-making of the Japanese companies. This is to open the scene to those, who are not familiar with Japan. Many books are telling widely of the specialities of the Japanese way of doing things. There is no need to fear the difference. Just join the people movement in the rush hour at the Tokyo station, and you'll find out that, you move ahead.
Second, there are author's own experiences, and outcomes of the studies. The author has studied the process of successful entry to the Japanese market. This book is not a scientific paper. The