The Ultimate Sales Machine (Review and Analysis of Holmes' Book)
4/5
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About this ebook
This complete summary of the ideas from Chet Holme's book "The Ultimate Sales Machine" shows that you only have to focus on twelve core competencies to turn your business into the "Ultimate Sales Machine". In fact, success comes from doing the right things with pigheaded determination and persistence. This summary highlights the twelve building blocks that you must put in place if your company is to succeed long term.
Added-value of this summary:
• Save time
• Understand key concepts
• Improve your sales skills
To learn more, read the summary of "The Ultimate Sales Machine" and discover how to make your business more effective!
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Reviews for The Ultimate Sales Machine (Review and Analysis of Holmes' Book)
40 ratings4 reviews
- Rating: 4 out of 5 stars4/5Okay, it's another American book on business and this one is perhaps even more `American' than all the others. Everything is repeated, data is served in very small chunks, the author is shamelessly self-promoting on every single page, etc...
BUT
I do believe the content of this book and the learnings you get from it are extremely useful to increase your companies sales productivity. I also liked the link the author makes between business and life. Success in either one basically requires a very similar set of skills.
The Ultimate Sales Machine is a very practical book with exercises, examples, simply laid out strategies and tactics. The key learning, which I love, however, is the do-this-and-do-that but that `pigheaded discipline and determination' will bring you everywhere you want. And that's a great thought for (business) people to understand. - Rating: 5 out of 5 stars5/5Awesome summary. It provided me with a clear idea about the worth of book. Based on this summary, I have decided to read the full book.
- Rating: 4 out of 5 stars4/5A very effective read - I had a fun time reviewing the key ideas in it
- Rating: 4 out of 5 stars4/5This book gives a great explanation of educational marketing using his stadium pitch analogy. He shows how to attract more of those in your target market that are not interested now but may be in the future. The book goes into business growth and marketing too. I like his focus on marketing to your top 100. While there are many great ideas others appear over the top with his rah-rah never give up attitude, excessive marketing and suggestion to be everyone’s best friend. Also, while educational marketing makes sense he makes it sound like you will be the only company doing it. Even with these negative comments I would still highly recommend this book. In fact this is the second time I read it.
Book preview
The Ultimate Sales Machine (Review and Analysis of Holmes' Book) - BusinessNews Publishing
Book Presentation:
The Ultimate Sales Machine by Chet Holmes
Summary of The Ultimate Sales Machine (Chet Holmes)
Book Abstract
MAIN IDEA
To turn your business into the Ultimate Sales Machine
, you actually don’t have to do 4,000 different things. Instead, you have to do 12 basic things or core competencies 4,000 times. Put another way, success comes from doing the right things with pigheaded determination and persistence.
The twelve building blocks which you must have in place if your company is to succeed long term are:
Teach everyone how to manage their time.
Have training happening on a consistent basis.
Get everyone to use meetings effectively.
Have good strategies and great tactics.
Accelerate growth by hiring superstars.
Instead of trying to sell everyone, be selective.
Harness the seven must do’s of marketing.
Integrate compelling visuals into your processes.
Make a concerted effort to get the best buyers.
Develop a highly polished sales process.
Keep your clients forever to boost profits.
Set ongoing goals and measure your progress.
Instead of bouncing from one new management fad to another, focus on doing each of these twelve things progressively better over time. Work at it until every aspect of your business runs with machine like precision. Make certain everyone in your organization has access to the tools, the training and the resources they will require to master these twelve core competencies.
"You can profoundly improve your company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective. The key is learning and practicing the pigheaded discipline and determination you need to constantly address and readdress the 12