Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    SEO Strategy A Complete Guide - 2020 Edition
    SEO Strategy A Complete Guide - 2020 Edition
    SEO Strategy A Complete Guide - 2020 Edition
    Ebook212 pages1 hour

    SEO Strategy A Complete Guide - 2020 Edition

    By Gerardus Blokdyk

    ()

    Read preview

    About this ebook

    Are the planned controls in place? Do you need to do a usability evaluation? Can you break it down? Who needs to know about SEO strategy? Do you have the right people on the bus?

    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

    Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make SEO Strategy investments work better.

    This SEO Strategy All-Inclusive Self-Assessment enables You to be that person.

    All the tools you need to an in-depth SEO Strategy Self-Assessment. Featuring 948 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which SEO Strategy improvements can be made.

    In using the questions you will be better able to:

    - diagnose SEO Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

    - implement evidence-based best practice strategies aligned with overall goals

    - integrate recent advances in SEO Strategy and process design strategies into practice according to best practice guidelines

    Using a Self-Assessment tool known as the SEO Strategy Scorecard, you will develop a clear picture of which SEO Strategy areas need attention.

    Your purchase includes access details to the SEO Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

    - The latest quick edition of the book in PDF

    - The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

    - The Self-Assessment Excel Dashboard

    - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

    - In-depth and specific SEO Strategy Checklists

    - Project management checklists and templates to assist with implementation

    INCLUDES LIFETIME SELF ASSESSMENT UPDATES

    Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

    LanguageEnglish
    Publisher5STARCooks
    Release dateAug 29, 2019
    ISBN9780655959403
    SEO Strategy A Complete Guide - 2020 Edition

    Read more from Gerardus Blokdyk

    Related to SEO Strategy A Complete Guide - 2020 Edition

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      Mailchamp

      Feb 1, 2018

      Mailchamp
      13 min read

    • UNLIMITED

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • UNLIMITED

      Account Based Marketing

      Jun 9, 2021

      Account Based Marketing
      2 min read

    • UNLIMITED

      Track Your Marketing Metrics To Improve Your Impact And Reach

      Jun 22, 2020

      When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen

      4 min read

    • UNLIMITED

      Marketing And Growing A New Business

      Feb 28, 2020

      Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target

      4 min read

    • UNLIMITED

      How To Fine-tune Your Website’s Performance

      Apr 20, 2022

      The past two years have cemented search engine optimisation (SEO) as perhaps the most important aspect of any business’s digital marketing strategy. If implemented properly, appearing organically on the first page of Google for the terms your target

      2 min read

    • UNLIMITED

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • UNLIMITED

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    • UNLIMITED

      Tips for Optimizing Your Content

      Sep 28, 2020

      To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa

      1 min read

    • UNLIMITED

      A Low-risk, High-reward Approach

      Mar 25, 2021

      A Low-risk, High-reward Approach
      4 min read

    • UNLIMITED

      Back To Basics

      Jun 22, 2023

      DAVID: WHAT ARE SOME OF THE CHALLENGES FACING BRANDS TODAY? MARK: A lot of senior marketers are obviously struggling with budget. I think we are at a point now, where marketers know that they need to spread their money top and bottom of funnel, long

      7 min read

    • UNLIMITED

      Rethinking Social Media Marketing

      May 27, 2019

      WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the

      3 min read

    • UNLIMITED

      04 Snapchat vs. Facebook

      Jun 20, 2016

      04 Snapchat vs. Facebook
      3 min read

    Related categories

    Reviews for SEO Strategy A Complete Guide - 2020 Edition

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      SEO Strategy A Complete Guide - 2020 Edition - Gerardus Blokdyk

      SEO Strategy

      Complete Self-Assessment Guide

      The guidance in this Self-Assessment is based on SEO Strategy best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

      Notice of rights

      You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

      All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

      The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

      Trademarks

      Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

      Copyright © by The Art of Service

      http://theartofservice.com

      service@theartofservice.com

      About The Art of Service

      The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

      Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

      Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

      Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

      With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

      Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

      http://theartofservice.com

      service@theartofservice.com

      Included Resources - how to access

      Included with your purchase of the book is the SEO Strategy Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

      How? Simply send an email to

      access@theartofservice.com

      with this books’ title in the subject to get the SEO Strategy Self Assessment Tool right away.

      You will receive the following contents with New and Updated specific criteria:

      •The latest quick edition of the book in PDF

      •The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

      •The Self-Assessment Excel Dashboard, and...

      •Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

      •In-depth specific Checklists covering the topic

      •Project management checklists and templates to assist with implementation

      INCLUDES LIFETIME SELF ASSESSMENT UPDATES

      Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

      Get it now- you will be glad you did - do it now, before you forget.

      Send an email to access@theartofservice.com with this books’ title in the subject to get the SEO Strategy Self Assessment Tool right away.

      Purpose of this Self-Assessment

      This Self-Assessment has been developed to improve understanding of the requirements and elements of SEO Strategy, based on best practices and standards in business process architecture, design and quality management.

      It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

      The criteria of requirements and elements of SEO Strategy have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

      In this format, even with limited background knowledge of SEO Strategy, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

      How to use the Self-Assessment

      On the following pages are a series of questions to identify to what extent your SEO Strategy initiative is complete in comparison to the requirements set in standards.

      To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

      1 Strongly Disagree

      2 Disagree

      3 Neutral

      4 Agree

      5 Strongly Agree

      Read the question and rate it with the following in front of mind:

      ‘In my belief,

      the answer to this question is clearly defined’.

      There are two ways in which you can choose to interpret this statement;

      1.how aware are you that the answer to the question is clearly defined

      2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

      A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

      After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the SEO Strategy Scorecard on the second next page of the Self-Assessment.

      Your completed SEO Strategy Scorecard will give you a clear presentation of which SEO Strategy areas need attention.

      SEO Strategy

      Scorecard Example

      Example of how the finalized Scorecard can look like:

      SEO Strategy

      Scorecard

      Your Scores:

      BEGINNING OF THE

      SELF-ASSESSMENT:

      Table of Contents

      About The Art of Service7

      Included Resources - how to access7

      Purpose of this Self-Assessment9

      How to use the Self-Assessment10

      SEO Strategy

      Scorecard Example12

      SEO Strategy

      Scorecard13

      BEGINNING OF THE

      SELF-ASSESSMENT:14

      CRITERION #1: RECOGNIZE15

      CRITERION #2: DEFINE:26

      CRITERION #3: MEASURE:41

      CRITERION #4: ANALYZE:55

      CRITERION #5: IMPROVE:71

      CRITERION #6: CONTROL:87

      CRITERION #7: SUSTAIN:99

      SEO Strategy and Managing Projects, Criteria for Project Managers:123

      1.0 Initiating Process Group: SEO Strategy124

      1.1 Project Charter: SEO Strategy126

      1.2 Stakeholder Register: SEO Strategy128

      1.3 Stakeholder Analysis Matrix: SEO Strategy129

      2.0 Planning Process Group: SEO Strategy131

      2.1 Project Management Plan: SEO Strategy133

      2.2 Scope Management Plan: SEO Strategy135

      2.3 Requirements Management Plan: SEO Strategy137

      2.4 Requirements Documentation: SEO Strategy139

      2.5 Requirements Traceability Matrix: SEO Strategy141

      2.6 Project Scope Statement: SEO Strategy143

      2.7 Assumption and Constraint Log: SEO Strategy145

      2.8 Work Breakdown Structure: SEO Strategy147

      2.9 WBS Dictionary: SEO Strategy149

      2.10 Schedule Management Plan: SEO Strategy152

      2.11 Activity List: SEO Strategy154

      2.12 Activity Attributes: SEO Strategy156

      2.13 Milestone List: SEO Strategy158

      2.14 Network Diagram: SEO Strategy160

      2.15 Activity Resource Requirements: SEO Strategy162

      2.16 Resource Breakdown Structure: SEO Strategy163

      2.17 Activity Duration Estimates: SEO Strategy165

      2.18 Duration Estimating Worksheet: SEO Strategy167

      2.19 Project Schedule: SEO Strategy169

      2.20 Cost Management Plan: SEO Strategy171

      2.21 Activity Cost Estimates: SEO Strategy173

      2.22 Cost Estimating Worksheet: SEO Strategy175

      2.23 Cost Baseline: SEO Strategy177

      2.24 Quality Management Plan: SEO Strategy179

      2.25

      Enjoying the preview?
      Page 1 of 1