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    The Fundamentals of Business-to-Business Sales & Marketing
    The Fundamentals of Business-to-Business Sales & Marketing
    The Fundamentals of Business-to-Business Sales & Marketing
    Ebook210 pages4 hours

    The Fundamentals of Business-to-Business Sales & Marketing

    By John Coe

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    About this ebook

    B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

    Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateAug 22, 2003
    ISBN9780071435819
    The Fundamentals of Business-to-Business Sales & Marketing

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