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How to Write Sales Copy: 7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing
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Are you ready to dive into the world of copywriting, but don't know where to start?
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How to Write Sales Copy - Jaiden Pemton
How to Write Sales Copy
7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing
Jaiden Pemton
More by Jaiden Pemton
Discover all books from the Creative Writing Series by Jaiden Pemton at:
bit.ly/jaiden-pemton
Book 1: How to Write Fiction
Book 2: How to Tell a Story
Book 3: How to Write a Screenplay
Book 4: How to Write Sales Copy
Book 5: How to Edit Writing
Book 6: How to Self-Publish
Book 7: How to Write Non-Fiction
Book 8: How to Write Content
Themed book bundles available at discounted prices:
bit.ly/jaiden-pemton
Copyright
© Copyright by Jaiden Pemton. All rights reserved.
This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
How to Write Sales Copy
More by Jaiden Pemton
Copyright
Table of Contents
Introduction
Chapter 1: Step 1 - Determining your Sale Copy Audience
Defining Product Purpose
Elements of Audience Definition
Addressing Audience Struggles
Saying Only What Needs to be Said
Implementing Fear Factor
Establishing Pain Points
Maintaining Conversational Tone
Conducting User Surveys
Conducting Individual Interviews
Avoiding Common Assumptions
Chapter 2: Step 2 - Developing your Sales Page
Persuading Reader Action
Types of Sales Pages
Understanding Audience Motivations
Defining Audience Benefits
Creating Compelling Content
Chapter 3: Step 3 - Telling a Story
Elements of Storytelling
Making the Customer a Hero
Playing on Basic Human Needs
Identifying Conflict
Revealing the Guide
Fostering Empathy
Establishing Authority
Presenting a Plan
Providing a Clear Purpose
Explaining What's at Stake
Writing the Triumph
Chapter 4: Step 4 - Developing your Rebuttal
Redirection Strategies
Following the Formula
Things to Avoid
Chapter 5: Step 5 - Exciting your Audience
Building Long-Term Relationships
Proving the Must-Haves
Weighing Out Features and Benefits
Developing a Unique Central Idea
Using Your Imagination
Chapter 6: Step 6 - Defining a Call to Action
Developing a Button
Providing Clarity
Sign Up Now
Call to Action
Join Our Mailing List
Call to Action
Watch the Video
Call to Action
Chapter 7: Step 7 - Setting your Sales
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