Okrs at the center
By Natalija Hellesoe and Sonja Mewes
()
About this ebook
Companies today are using OKRs—Objectives and Key Results—to improve the way they set and work with goals. Along the way, they discover something else: changing the way you work with goals can lead to other changes. Changes in how you plan work, how you lead and reward people, how you make decisions, how you budget, and so much more.In short, if you really, sincerely start pursuing goal- setting in a new way, you will discover that goals live at the center of everything you do. What's exciting about this is where it leads: Changing how you work with goals has the potential to drive ongoing change and bring new ways of working to the whole organization. That's what this book is about: how goals live at the center of your organizational system and how you can leverage their potential for organizational development by adopting OKRs in an intentional way.This short, practical book includes case studies, examples, and practical guidance to help you get started on your own OKR journey.Written by Natalija Hellesoe and Sonja Mewes, who bring their extensive experience working OKRs in companies of all sizes. Natalija and Sonja are trainers, coaches, and change agents. They work with companies at different stages of the their OKR journeys—from first "know-how" workshops to OKR Practitioner coaching and organizational development."This book is a great explanation of how to set and deploy OKRs to improve your business. Whereas other books paint a rosy picture of best-case scenario for setting and deploying OKRs, this one focuses on reality. Many companies will see themselves in this book and be able to harness the practical advice in the book to fix their current scenarios and thrive. Highly recommended for every business that's trying to find focus and define impact." - Melissa Perri, author "Escaping The Build Trap"
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Okrs at the center - Natalija Hellesoe
CONTENTS
Principles for the Next Century of Work
Other Books from Sense & Respond Press
OKRs At The Center
Introduction
Driving Change With OKRs
OKRs for Focus, Alignment, and Learning
OKRs for Value-Creation
OKRs for Holistic Autonomy
Creating the Organization You Want
Conclusion
Reading List
Acknowledgments
About the Authors
OKRS AT THE CENTER
HOW TO USE GOALS TO DRIVE ONGOING CHANGE AND CREATE THE ORGANIZATION YOU WANT
NATALIJA HELLESOE
SONJA MEWES
Sense & Respond PressPRINCIPLES FOR THE NEXT CENTURY OF WORK
Sense & Respond Press publishes short, beautiful, actionable books on topics related to innovation, digital transformation, product management, and design. Our readers are smart, busy, practical innovators. Our authors are experts working in the fields they write about.
The goal of every book in our series is to solve a real-world problem for our readers. Whether that be understanding a complex and emerging topic, or something as concrete (and difficult) as hiring innovation leaders, our books help working professionals get better at their jobs, quickly.
Jeff Gothelf & Josh Seiden
Series co-editors Jeff Gothelf and Josh Seiden wrote Lean UX (O’Reilly) and Sense & Respond (Harvard Business Review Press) together. They were co-founding Principals of Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development, and design. In 2017 they were short-listed for the Thinkers50 award for their contributions to innovation leadership. Learn more about Jeff and Josh at www.jeffgothelf.com and www.joshseiden.com.
OTHER BOOKS FROM SENSE & RESPOND PRESS
Lean vs. Agile vs. Design Thinking
What you really need to know to build high-performing digital product teams
Jeff Gothelf
Making Progress
The 7 responsibilities of the innovation leader
Ryan Jacoby
Hire Women
An agile framework for hiring & retaining women in technology
Debbie Madden
Hiring for the Innovation Economy
Three steps to improve performance and diversity
Nicole Rufuku
Lateral Leadership
A practical guide for agile product managers
Tim Herbig
The Invisible Leader
Facilitation secrets for catalyzing change, cultivating innovation, and commanding results
Elena Astilleros
The Government Fix
How to innovate in government
Hana Schank & Sara Hudson
Outcomes Over Output
Why customer behavior is the key metric for business success
Josh Seiden
What CEOs Need to Know About Design
A business leader’s guide to working with designers
Audrey Crane
To keep up with new releases or submit book ideas to the press check out our website at www.senseandrespondpress.com
Copyright © 2020 by Natalija Hellesoe and Sonja Mewes
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
Issued in print and electronic formats.
ISBN 978-3-9823960-1-9
Designer: Mimi O Chun
Interior typesetting: Jennifer Blais
Published in the United States by Sense & Respond Press
www.senseandrespondpress.com
Printed and bound in the United States.
OKRS AT THE CENTER
INTRODUCTION
Companies today are using OKRs—Objectives and Key Results—to improve the way they set and work with goals.
Along the way, they discover something else: To really improve the way you work with goals implies you have to make other changes. Changes in how you plan work. Changes in how you lead people or people lead themselves. Changes in how you make decisions. Changes in how you reward people. Changes in how you budget. Changes on a personal, an interpersonal, and an organizational level.
In short, if you really, sincerely start pursuing goal-setting in a new way, you will discover that goals live at the center of everything you do. What’s exciting about this is where it leads: Changing how you work with goals has the potential to drive ongoing change and bring new ways of working to the whole organization.
That’s what this book is about: how goals live at the center of your organizational system and how you can leverage their potential for organizational development by adopting OKRs in an intentional way.
DRIVING CHANGE WITH OKRS
Claire Williams is
the CEO of Innovio, a successful innovation and marketing agency based in Germany that’s been in business for 15 years. Like many CEOs today, Claire and her management team are trying to change the way their company works in order to meet the demands of today’s business environment:
We work in a very competitive and fast-paced market, and our clients have high expectations. Right now, growth is the highest priority for our firm—we’ve hired many people, and have to grow our business to keep the lights on. At the same time, we see competitors and market changes. We need to adopt new ways of working to future-proof the firm.
Today Innovio has 500 employees, distributed across five offices in Europe. Over the last few years, the company has started to implement some new ways of working.
"We’ve experimented a little with agile project management, but there’s so much more we need to improve—sometimes it is hard to decide where to start and what to do first. So now we are looking for other concepts and tools to help us in this important