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Heidi Caillier: Going Against the Grain: Heidi Caillier: Going Against the Grain SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss: The importance of controlling the work that you show in your portfolio Choosing and collaborating with a photographer Where to submit projects for publication Print versus digital Curating your social media feed Where to find inspiration and how to use it Evolving your aesthetic and challenging yourself creatively How to approach trends Tailoring a project for the client and understanding their vision An by The Interior Collectiveratings:
Length:
40 minutes
Released:
Jun 30, 2022
Format:
Podcast episode
Description
The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective.
The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.
In this episode, Lauren and Anastasia discuss:
How Lauren got her start in the industry
The process of publishing three (soon to be four) books
Expanding into e-commerce and product lines
The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.
In this episode, Lauren and Anastasia discuss:
How Lauren got her start in the industry
The process of publishing three (soon to be four) books
Expanding into e-commerce and product lines
Released:
Jun 30, 2022
Format:
Podcast episode
Titles in the series (50)
- 36 min listen