21 min listen
Facebook Ads Optimization and Scale (with SHOPANOVA)
Facebook Ads Optimization and Scale (with SHOPANOVA)
ratings:
Length:
41 minutes
Released:
Jul 23, 2020
Format:
Podcast episode
Description
In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA.SHOPANOVA is an agency that helps online stores get massive eCommerce growth. They specialize in paid media, specifically Facebook and Instagram ads.Facebook and Instagram ads are a popular growth channel for eCommerce businesses.The wide audience on these platforms allows new brands to reach a ton of consumers with a smaller advertising budget.But running Facebook ads does not always guarantee success.There is a learning curve to running ads and, if you’re not careful, you could end up spending thousands of dollars with no return.So how can you position yourself for the best return on ad spend (ROAS) possible? SHOPANOVA has some suggestions.We’ll discuss what’s the most important metric you should be measuring in ad campaigns, according to the experts.We’ll also talk about when you should run ads, how long you should wait before killing campaigns, and the importance of collecting data through Facebook’s pixel. To learn more about SHOPANOVA, visit: https://shopanova.com or https://shopanova-and-me.comIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
Released:
Jul 23, 2020
Format:
Podcast episode
Titles in the series (100)
How more content can keep your brand top of mind, increase conversions, and reduce ad fatigue: In this episode, Jay and Ramon talk about why you need more content for your brand. The most obvious reason you need more content is that you really can’t afford to leave holes in your content delivery for your customers. Ramon says the opportunity cost is too great to not really know how well your content is doing. Another immediate benefit of creating more content for your channel or brand is that it gives you more data. The more content you have the performs well, the more quickly you can analyze that and put out more content like it to grow your base. Stay tuned as we discuss how more content can help you: 1) learn about what content is performing, 2) create opportunities to stay in the minds of your customers, 3) successfully convert more consumers from other markets to ultimately grow your brand, and 4) reduce ad fatigue. by DTC POD: How The Best Brands Are Built