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    Align Your Sales Team with Your Strategy

    UNLIMITED

    Align Your Sales Team with Your Strategy

    FromHBR On Strategy

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    UNLIMITED

    Align Your Sales Team with Your Strategy

    FromHBR On Strategy

    ratings:
    Length:
    22 minutes
    Released:
    May 3, 2023
    Format:
    Podcast episode

    Description

    Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sales behavior.
    Released:
    May 3, 2023
    Format:
    Podcast episode

    Titles in the series (89)

    Business strategy isn’t a plan, it’s a framework for success. Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations from across HBR podcasts, videos, articles, and beyond to unlock new ways of doing business.