On this episode of NextGen Waterfronts, Dan Martin is joined by Michael Mercadante and Tevere MacFadyen of Main Street Design to discuss the tricks of the trade when it comes to creating interpretive attractions on the American Shoreline. Main Street Design was founded in 1991. Main Street’s two principals, Michael and Tevere, have some 60 years combined experience directing and coordinating all aspects of interpretive planning, design, production, fabrication and installation. Michael and Tevere have a hands-on relationship with the firm’s projects. Tevere directs and supervises the programmatic aspects their work, including interpretive planning and concept development, content research and development, image and artifact selection, and graphic design. Michael assumes primary responsibility for dimensional design, including exhibit and project-related architectural design, and he also monitors project budgets and schedules to ensure compliance with established guidelines.