This Session: Happy Thanksgiving 2014! The Dealer Playbook Podcast session #33 is going to show you how to really crank up the productivity of your website.  Michael and Robert dive in and review strategies that help you leverage content marketing, to drive more sales to your dealership.  A major component in accomplishing that is really understanding and being familiar with todays consumers “buying/shopping process”. It comes down to how dialed in you are when it comes to understanding your customers and how they think/react when it comes to “shopping”. This session delivers key fundamentals that if executed properly you will drive more opportunities online for your dealership.  When you become a resource of valuable and helpful information for your target market, providing the right information at the right time, on the right channel, is when the magic starts to happen.  Dial into this episode and start dominating the web in your market.  Session Preview: - The importance of delivering the right message at the right time on the web. -  Leveraging your sites existing traffic, and getting the most out of it.  - Understanding the phases of a car shoppers buying process.  All of that plus so much more value to help you grow your business using the web like a professional.  Links/Resources : Michael Cirillo’s Book: http://michaelacirillo.com/book Help DPB out and write a quick review: h Take your dealerships web strategy to the next level. Click Here: http://www.flexdealer.com/automotive-marketing-solutions/dealership-websites/Your Turn:  Make sure to Click here to subscribe to “The Dealer Playbook”and sound off in the comment section below and let us know whats going on out there!