In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include:

How to know when you have the right understanding of the customer and the market Why businesses often struggle with sharing of customer informationHow to get to the heart of what the buyer and user is experiencingHow to identify with buyers and users in your market or industryHow to address the needs of the dual customer experienceHow to target B2B corporate customers and cater to influencers in those organizationsHow to make sure that your content is on point, and that leads to a better set of expectations and user experience?Why digital is not everything and how to best incorporate face to face meetings to create better customer experiencesHow to focus on creating experiences, then emotions which deepen relationshipsThe critical component to creating customer experiences that resonateHow to ensure you have the right growth frameworkHow the listen innovate grow framework can helpHow to use customer journey maps to provide the inputs we needWhy understanding your own business is critical to the sales processHow to strengthen your value propositionHow to nurture customers in their respective buyer journeys

Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/